OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Founded and owned by the largest TV networks in the U.S., we are today a collective of seasoned leaders building a company that is changing the way advertising is bought and sold on television. Powered by a standards-based approach to data activation, our platform enables advertisers to onboard advanced audiences centrally for use in planning, campaign execution and measurement across any TV publisher in both linear and digital viewing environments. OpenAP offers access to the largest footprint of premium video advertising, with buyers now able to build optimized plans using real-time marketplace data on available TV inventory from participating publishers. Our technology is open and interoperable, delivering workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers.
OpenAP的外部链接
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That’s a wrap on #AWNY2024.? ?? ? Great views surrounded by people who are all building the future of data-driven video was the highlight of our week. We believe that collaboration, connection and partnership is what will continue to drive our industry forward. Cheers to our incredible partners, clients and friends who joined us. Advertising Week New York. Photos by Sehee Kim
The rise of streaming video is here. And with it is a clear need for evolution in Identity Resolution. CEO David Levy took the stage at the Coalition for Innovative Media Measurement (CIMM) Annual Summit in New York this week to address the lack of transparency and consistency in how identity is resolved today and the challenges and opportunities it presents for data-driven video. Watch this space ?? OpenAP, Coalition for Innovative Media Measurement (CIMM) and ThinkMedium will pull back the curtain in a new report coming soon that surveys the IDR landscape. Huge thank you to Jon Watts and Tameka Kee, and the rest of the CIMM organization for putting on another informative event. #transparency #identity #advertising?
When one of us wins, we all win together. When women like Amy Selwood McGovern, Cara Lewis, Megan Shutts, Roseann Montenes and Katie Klein come together, they inspire action and lift others up right when they need it the most. We were so honored to attend the American Cancer Society Coaches vs. Cancer Dinner Benefit and witness the dedication and passion of these women who led the event to raise over $400k in support of eradicating cancer. It is profound to see the impact everyone involved has made raising awareness and building a strong, empowering community for those affected by cancer. To the women of Media Ladies Conquering Cancer, from all of us at OpenAP, we couldn’t be prouder to stand with you ?? If cancer has touched you or someone in your life, please visit medialadiescc.com and join their community of warriors. Media Ladies Conquering Cancer American Cancer Society photo cred: Eric Vitale Photography
How do we unlock the power of the premium streaming audience? Hear firsthand what advertising luminaries Michael Kassan, Jamie Power, Nicole Parlapiano, and Jay Askinasi had to say in Cannes at the most in-demand luncheon of the festival. ???? Here are the 3 key takeaways: 1?? Premium streaming viewers are highly engaged and span various generations and demographics, all while consuming content across multiple platforms. 2?? We must look at television more holistically in order to maximize reach. 3?? Interoperability is key. Those who make it easy for the buyside to buy are the ones who will win. Listen to the full discussion to stay ahead in the ever changing world of video advertising!???? https://lnkd.in/gSnuhrPW The Walt Disney Company Disney Advertising Roku Advertising Tubi #streamingviewers #videoadvertising #canneslionsfestival #streaming #TVaudiences
We’re still not over our inaugural Cannes Riviera Supper Club??? Talking about the future on panels and events is one thing, but bringing together the people who are doing the work to design and build that future for an evening focused connection – that’s where the magic happens. Thanks to our friends at XR Extreme Reach and Tequila Komos and all our guests who got dressed up and joined us in the hills of Cannes. We are inspired by and grateful for both the new and tried-and-true relationships that are driving our industry forward.
OpenAP has touched down in Cannes. ?? Join us for lunch tomorrow as we discuss the role identity will play in the future of streaming TV. Don't miss this conversation among Justin Evans from Samsung Ads, Rob Klippel from Spectrum Reach and Ryan McConville from NBCUniversal, moderated by Brittany Slattery. Request your seat here: https://lnkd.in/garR4fuX
See you in Cannes! OpenAP will be hosting decision makers from across the streaming landscape for a not-to-miss lunch on Tuesday, June 18th. We're kicking it off with a deep dive into the power of the streaming viewer in today's multi-platform marketplace. Michael Kassan will moderate a great discussion among Jay Askinasi from Roku, Nicole Parlapiano from Tubi and Jamie Power from The Walt Disney Company. Don't miss it! Request your seat here: https://lnkd.in/garR4fuX
The future of streaming video is here and now. ??? Join us for lunch in Cannes as we bring together leaders who are building for a multi-screen experience. You'll hear from Michael Kassan and changemakers from The Walt Disney Company Jamie Power, NBCUniversal Ryan McConville, Roku Jay Askinasi, Samsung Ads Justin Evans, Spectrum Reach Rob Klippel, Tubi Nicole Parlapiano and more. See the full program lineup and request your seat here: https://lnkd.in/garR4fuX
Ready to rendezvous in Cannes? ???? OpenAP is returning to the Riviera for the Cannes Lions International Festival of Creativity next month. We’ll be on the ground having the impactful conversations necessary to bring the future of video advertising into the here and now. Learn more below to see where we'll be activating and schedule time to meet up along the Croisette:
We’re in our “find ways for our cross-country virtual team to get together IRL” Era ? A Friday #throwback to last month when our people descended on NYC for meetings with clients, partners, and of course, some friendly competition. Interested in joining Team OpenAP and contributing to the future of video advertising? We're hiring and would love to get to know you. Check out our open roles here:?https://lnkd.in/ef7ERmGx