Opal

Hitting the ground running is critical in many new roles. That especially holds true for marketing leaders. No exaggeration, a good start can make the difference between success or failure... In this article, Opal CEO George Huff and marketing leadership consultant Doug Busk recommend the 6 things EVERY new CMO needs to do in their first 90 days: https://lnkd.in/dNb5wb9D

Let's talk career goals for marketing and comms... What is the highest career level you want to achieve? Definitions: ?? Senior IC/Senior Specialist = highly-paid, task-doer ?? Director/Team Manager = in charge of a single team ?? Senior Director/VP = in charge of a larger team or department ?? C-Suite = in charge of entire function

?? Marketing & Comms Job Roundup ?? We're profiling 10 amazing Opal customers who are hiring for at least one role in the marketing or communications space! Opportunities all over the country - including remote: ?? Harley-Davidson – North America Marketing Campaign Director – Remote https://lnkd.in/dpB8W6gC ?? PrizePicks – Retention Marketing Analyst (Loyalty) – Remote https://lnkd.in/dWYrZZYx ?? General Motors – MANY Opportunities – Multiple Locations https://lnkd.in/dib3_6eK ?? Activision – Senior Manager, Consumer Marketing – Santa Monica, California https://lnkd.in/d9nj2nY3 ?? Gap – Director, Social Media – New York, New York ? https://lnkd.in/dZPRWipN ?? Starbucks – Associate Brand Manager – Seattle, Washington https://lnkd.in/dWJzZvMx ?? Wendy’s – Specialist - International Marketing (Mexico) – Dublin, Ohio https://lnkd.in/duy3_ynm ?? State Farm – Manager of Marketing Data Science – Multiple Locations https://lnkd.in/d4iJbQfZ ?? SAP – MANY Opportunities – Multiple Locations https://lnkd.in/d8jjr-3A ?? UHG – Motion Designer Animation – Eden Prairie, MN https://lnkd.in/dMd9CSCA #careers #marketingjobs #remotework #hiring

Next year is just around the corner, so we want to hear from the marketing and comms professionals in our network... How far along is your 2025 marketing strategy?

"For marketers, by marketers" is more often used as a buzzphrase rather than a point of fact... When it comes to our in beta-product Campaign Planner, we truly built it for marketing leaders - with insight from those marketing leaders. We're proud to say that Campaign Planner was built with insight from CMOs, Senior Marketing Directors & SVPs from many of the world's biggest brands, including: ?? Harley-Davidson ?? SAP ?? Nespresso ?? Cricket ?? Reiss ?? Many more Want to be one of the first to experience Campaign Planner? Get in line on our waitlist: https://lnkd.in/gEj2YGPb

How many marketers create Q3 campaign plans only to never revisit them? ? It takes time to build a plan, collaborate, and outline the workflow in order to execute. And often that work gets lost, leaving teams scrambling at deadline. Not to mention, goals, priorities, and strategies changing half way through the quarter as you measure outcomes. "Visibility" is key to help you understand where your strategy is in the market, so you can react and adapt effectively. Ready to unify your MarComm tech stack? Let’s connect! Plan, Execute, Measure, React, annnnd do it again, with record! ?? Opal

Feeling refreshed and inspired after engaging conversations with my fellow Opalites at our annual offsite! It's clear that large marketing teams face significant alignment challenges within their tech stacks. (rhetorical question) How many tools do you have to work with just to communicate and execute with your marketing or communication team? (real question) Who can come up with a golf metaphor for Opal coming in hot? Lee Dussinger Tanaaz Khan Veronica Chiongbian help me out ??

Our webinar Content Crimes 2 was a huge hit - packing serious wit and wisdom around all things content! If you missed the live show, you can watch Content Crimes 2 on-demand at any time - check it out: https://lnkd.in/edcAn5mx

Social media content calendars are necessary for any brand that seriously publishes content in 2024... We're comparing the 5 most common tools that our sellers hear about from enterprise brands: https://lnkd.in/e5GVe-6Y

Opal CEO George Huff gave the opening keynote address at the Transformational CMO Assembly in Atlanta yesterday! George opened the keynote by discussing the number one challenge facing CMOs: The misalignment that leaves them out of control of their marketing and struggling to communicate with their CEOs. Next, he highlighted Opal's first-to-market Campaign Planner product - which is built for creating strategic plans and sharing them with leadership. Finally, George invited Doug Busk and Jenny Wilburn to the stage for a panel discussion on the mandate for CMOs to be transformational - and the challenges they face.