This Thanksgiving, we are filled with gratitude for our clients, partners, and team, who make everything we do possible. We’re thankful for your trust in us and?the opportunity to create impactful, innovative campaigns together. We hope your holiday is filled with joy, connection, and warmth. From all of us at OpAD Media—Happy Thanksgiving!???????
OpAD Media Solutions
广告服务
New York ，NY 1,594 位关注者
Your dedicated partner for strategic media planning and placement.
关于我们
OpAD Media is a woman-owned, small business media agency with over 20 years of expertise in broadcast, out-of-home, print, and digital media planning and placement. We specialize in crafting innovative, data-driven strategies that deliver measurable results. We proudly serve a diverse range of clients, including government agencies, higher education institutions, law firms, financial institutions, entertainment brands, and public health organizations. Our expertise lies in reaching niche and hyper-targeted audiences with precision and impact. Our services cover all digital and traditional media, including social media, programmatic advertising, influencer media, over-the-top (OTT), streaming media, podcasts, YouTube, television, radio, print, and out-of-home placements such as billboards, subways, buses, and transit. These campaigns are powered by advanced in-house tools like OMtd and OpAD Analytics, delivering real-time insights and optimization. As a boutique agency, we combine personalized service with the buying power needed to execute integrated, high-impact campaigns. Certified as a woman-owned, small business, we partner with public and private organizations to achieve exceptional results.
- 网站
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https://www.opadmedia.com/
OpAD Media Solutions的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York ，NY
- 类型
- 私人持股
- 领域
- Media Strategy、Media Buying、Analytics、Programmatic、Search Engine Optimization、Social Media、Brand Safety、Paid Social、Over-the-Top、Television、Radio、Print和Out-of-Home
地点
OpAD Media Solutions员工
动态
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??Just ONE day to go until #GOVBUY 2024, and we can't wait to connect with everyone!?? OpAD Media is excited to be part of this incredible event, and we're looking forward to meeting industry leaders, partners, and potential collaborators. Whether you're exploring new opportunities or looking to elevate your campaigns, stop by and say hello! ?? We hope to see you tomorrow at Gov Buy, but don't worry if you're unable to attend! Visit our website to learn more about our services: https://www.opadmedia.com
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OpAD Media is excited to be attending #GOVBUY 2024 New York State Annual Procurement Conference for a second year! This annual event is fantastic opportunity to connect with leaders in procurement, showcase our work, and explore different synergies that can benefit the citizens of New York State. ? With over 30 sessions and workshops, we're eager to dive into topics like: ??Utilizing state MWBE contracting opportunities ??Relationship management in #GovernmentProcurement ??Contract management strategies that make a difference ? From November 21st-22nd at the Empire State Plaza Convention Center, in Albany, NY, be sure to visit our booth to learn more about our services and chat with our team about how #OpADMedia can help achieve your campaign goals. ? ?? To learn more visit: www.opadmedia.com
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Grateful to have spent a few days this week out in sun Palm Springs for Digiday Media Buying Summit! The last few days were packed with insightful presentations and discussions around key trends shaping the media landscape as we wrap up 2024 and look ahead to 2025 + beyond.?Some key takeaways: -Don't get caught up in the buzzwords or hype around AI. Do your research and ensure you're using tools that truly add value to your strategy. -It's crucial to develop a holistic strategy that brings together both creative and media. While these areas have become more siloed, they must converge to reach the right people with the right message.? -Understand your data and its origins. Whether it's 1P or 3P, it's critical to know where it came from, when it was collected, and how it aligns with your campaign goals. More data doesn't always mean better results when it comes to audience targeting! Oh, and a little bonus tip, the best way to explore the desert? Definitely by Jeep!? ? #MediaBuying #AIinMarketing #DataStrategy #2025Trends #RedJeepTours
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Big thanks to Proximic by Comscore and Kate Roganti for a wonderful evening filled with inspiring conversations about the future of audience targeting alongside so many accomplished women. Excited to dive deeper into testing advanced data solutions for our clients at OpAD Media Solutions. Looking forward to more opportunities to collaborate!
We had a blast last night at our exclusive dinner at Café Boulud in NYC where we were joined by so many of ad tech's leading women! ?? Proximic by Comscore is passionate about supporting and empowering women in our industry to help drive innovation and build a more inclusive future for the world of advertising. #adtech #womeninadtech #proximic
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??As the summer heat sizzles here in NYC, the world of #ArtificialIntelligence is turning up the temperature in the media buying and planning world! ??? 1. Smart Media Buying: AI is revolutionizing media buying by automating the process and making it more efficient. From predicting the best times to place ads to identify the most impactful channels, AI can leverage your budget. 2. Data-Driven Planning: By analyzing consumer behavior and market trends, AI can craft precise and powerful executions for maximum impact. 3. Precision Targeting: AI-powered algorithms can enhance targeting, reaching the right people at the right time to boost your #ROI 4. Enhanced Engagement: We're not just placing ads; we're creating experiences for your audience. With the support of AI, we are able to understand our audience's preferences and behaviors, making content more meaningful and relevant. At OpAD, artificial intelligence is always paired with human intelligence. We're excited to continue leveraging AI to drive success for our clients. As the industry develops, how are you leveraging AI in your media strategies? #OpADMedia #MachineLearning #TechInnovation #Innovation
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Keep an eye out on your commute! You might just see New York State’s latest media campaign! It takes a team to bring a billboard to life. Did you know that this billboard was created entirely by New York public servants? Members of #TeamCivilService wrote that tag line, took photographs, and designed the image that you see here.?Plus, those smiling faces are not actors. They are indeed employees of the Empire State! New York State is hiring for nearly every skill and interest—including creative skills like photography, communication, and graphic design!?Visit statejobs.ny.gov to get started. #NYSjobs #NowHiring #Photography #Marketing #BehindTheScenes
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?? Celebrating Pride Month at OpAD Media! ?? This Pride Month, we shine a spotlight on the LGBTQ+ community, celebrating their contributions and championing inclusivity. We invite everyone to engage in thoughtful discussions, learn how to be better allies, and take meaningful actions to support and uplift the Queer community. Let's celebrate diversity, promote understanding, and build a more inclusive future. Our Employee Resource Group (ERG) is the backbone of our year-round commitment to the Queer community. We are proud to introduce the Top of the LGBTQueue+ leaders, Hannah Lottenberg and Jordan Pearlman, who are at the forefront of these initiatives. Their dedication and passion guide us in creating a more inclusive and supportive environment for all. #PrideMonth #InclusionMatters #OpADMedia #LGBTQAllyship #CelebrateDiversity #InclusiveWorkplace
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A great preparedness effort, with health equity and the well-being of all New Yorkers in mind!
#DrJamesMcDonald: "New York State is committed to ensuring that our health departments, state and local, are prepared for potential health threats, and the New York State Public Health Corps is a great way to ensure we have the appropriate staff ready to take on the public health challenges of today and for years to come. Public health continues to present new challenges, and we’re looking for New Yorkers who are ready and willing to help roll up their sleeves to protect our communities.” https://lnkd.in/eZcuH5si
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Spreading awareness for this critical message and supporting our own community by doing so is one of the many things that drives us. OpAD Media is proud to use the power of media to positively influence the lives of New Yorkers. #NationalFentanylAwarenessDay
Today, we observe National Fentanyl Awareness Day to raise awareness about the dangers of this deadly drug. The presence of fentanyl has increased the risk of overdose for users of any drug, including first-time users. We encourage you to visit our website to get the facts and order life-saving medication and test strips to detect harmful additives. Let's work together to keep our communities safe. ?? #NationalFentanylAwarenessDay #EveryStepOfTheWay
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