??Kicking off the weekend celebrating #InternationalWomensDay!? We at OpAD Media - a proudly women-owned and women-led business - honor the power of female leadership in the media industry. We celebrate not only the incredible women within our company, but everywhere, who are driving change and making an impact.?? We continue to grow stronger because of the diverse perspectives and thought leadership that women bring to the table every day. Join us in celebrating the women who inspire us to push boundaries and transform the media landscape.?? #IWD2025 #WomenOwnedBusiness #WomenInLeadership #EmpoweringWomen
OpAD Media Solutions
广告服务
New York ，NY 1,692 位关注者
Your dedicated partner for strategic media planning and placement.
关于我们
OpAD Media is a woman-owned, small business media agency with over 20 years of expertise in broadcast, out-of-home, print, and digital media planning and placement. We specialize in crafting innovative, data-driven strategies that deliver measurable results. We proudly serve a diverse range of clients, including government agencies, higher education institutions, law firms, financial institutions, entertainment brands, and public health organizations. Our expertise lies in reaching niche and hyper-targeted audiences with precision and impact. Our services cover all digital and traditional media, including social media, programmatic advertising, influencer media, over-the-top (OTT), streaming media, podcasts, YouTube, television, radio, print, and out-of-home placements such as billboards, subways, buses, and transit. These campaigns are powered by advanced in-house tools like OMtd and OpAD Analytics, delivering real-time insights and optimization. As a boutique agency, we combine personalized service with the buying power needed to execute integrated, high-impact campaigns. Certified as a woman-owned, small business, we partner with public and private organizations to achieve exceptional results.
- 网站
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https://www.opadmedia.com/
OpAD Media Solutions的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York ，NY
- 类型
- 私人持股
- 领域
- Media Strategy、Media Buying、Analytics、Programmatic、Search Engine Optimization、Social Media、Brand Safety、Paid Social、Over-the-Top、Television、Radio、Print和Out-of-Home
地点
OpAD Media Solutions员工
动态
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Great insights, Dessy O'Keefe! It’s inspiring to see your dedication to equity in media and community engagement. At OpAD Media Solutions, we’re all about making lasting impacts, and it's fantastic to see you leading these important conversations. Thanks for representing OpAD Media Solutions so well—let’s keep pushing for meaningful change together!??
Honored to have joined an incredible panel last week at NYC Civic Hall discussing what equity looks like in media, outreach and community engagement - especially in states as diverse as New York and California. We tackled key questions, some of which addressed: ·????????How can we ensure messaging actually reaches underserved populations? ·????????What role does media strategy play in driving real, lasting impact? ·????????What program models can be employed to pave the way to investing in trusted community messengers? Because equity isn’t a buzzword - ?it’s a responsibility. And it’s not just about access—it’s about intentionality and understanding. I am grateful to have had the opportunity to share the stage with Cal Zarin Denisse Verón Betsy MacLean Julian S. McKinley Sonya Harris and learn from their insights as well as the experiences the audience had to share. With this always being our goal at OpAD Media Solutions - let’s keep pushing for strategies that don’t just check a box but actually make a lasting positive impact among New York’s communities. What are some ways you've seen organizations successfully connect with underserved communities? Let’s continue to share and learn together. #MediaWithPurpose #NewYorkCommunities #MediaForImpact #EquityInMedia
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What an insightful recap of the 2025 iHeartMedia NYC Broadcast Summit! ??? The power of audio, storytelling, and authentic connections continues to evolve, and it's exciting to see how radio and podcasts are shaping the future of media. Great takeaways for anyone in media strategy! We're excited to explore these insights for our clients at OpAD!??
??? What an incredible experience at the 2025 iHeartMedia NYC Broadcast Summit! I walked away with some amazing insights into the world of audio, thanks to the brilliant speakers and performances that made this event unforgettable. The event truly underscored the evolving role of audio in the media landscape and its growing impact on audience engagement. ?? A special shoutout to Rahul Sabnis, Chief Creative Officer at iHeartMedia, who opened my eyes to the unique power of audio. His perspective on sound as both "we time"—a way to connect with the world—and "me time"—a personal escape—was truly enlightening. It gave me a whole new appreciation for the mental connection we can form through audio. ?? Lainie Fertick, President of iHeartMedia Insights, shared fascinating data on how radio has not only evolved but maintained its relevance by building strong, authentic connections with its audience. Radio’s personal touch, rooted in repetition and routine, creates a lasting bond with listeners, making it a part of their daily lives. It was amazing to see how the medium continues to thrive by revealing authenticity in a fast-changing media landscape. ??? It was such a treat to see CEO, Bob Pittman and Radio Host, Elvis Duran in action, diving into the dynamic relationship between radio and podcasts. Their insight about the seamless bridge between the two—framing podcasts as "radio on demand"—was a powerful reminder of how radio continues to evolve with our digital world. ?? And, of course, the night wouldn't have been complete without a special performance from Mike Posner! His set was the perfect way to cap off an already amazing summit. Thank you, iHeartMedia, for an unforgettable evening of learning and inspiration! #CreativeStorytelling #AudioStorytelling #BroadcastSummit #RadioEvolution
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?? Navigating the Ever-Evolving Social Media Landscape ?? The world of social media is once again amid major shake-ups, with two prominent platforms—TikTok and Meta—making headlines this month. At OpAD Media, we've responded swiftly to these developments, ensuring our clients stay ahead of the curve. Our team has proactively strategized with our clients to develop comprehensive contingency plans and successfully transitioned their efforts to research-supported platforms that effectively reach their target audience and meet campaign goals. We have ensured the continuity of marketing efforts, minimized disruption, and maintained strong audience engagement despite these platform changes. OpAD Media is committed to navigating these evolving platforms on behalf of our clients, with our team actively tracking these developments to anticipate challenges, evaluate potential outcomes, and communicate actionable insights. As we remain vigilant, our clients can trust us to safeguard their campaigns and seamlessly adapt to whatever changes lie ahead. Stay tuned as we continue to monitor these critical developments. #SocialMedia #TikTokBan #Meta #BrandSafety #OpADMedia #DigitalMarketing
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This past week, our very own Paige McGovern, Chief Strategy Officer, and Chelsea Derrico (Lerch), CEO, represented OpAD Media at the 2025 IAB Annual Leadership Meeting in Palm Springs, CA. They joined top industry leaders for three transformative days filled with agenda-setting discussions, thought-provoking panels, and breakout sessions to uncover the latest trends shaping the future of advertising, marketing, and media. As the industry continues to evolve, events like these keep us ahead of the curve with cutting-edge technology insights and strategies to deliver impactful results for our clients. We're excited to take these learnings forward as we continue to innovate and lead in 2025! #Leadership #Advertising #Strategy #IAB
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Countdown to Leading with Equity: Engaging Underserved Populations in NY & CA We're just a few days away from the panel! OpAD Media is excited to participate in the upcoming Leading with Equity event, where experts will explore strategies for engaging underserved populations in New York and California. We're excited to introduce two fantastic members of our team, Chelsea Derrico (Lerch) and Dessy O'Keefe, who will be attending the event! As leaders in equity-driven media strategy, they look forward to connecting and sharing ideas on how we can continue advancing media strategies that drive equity and strengthen community-focused campaigns. And don't miss a special highlight—Dessy O'Keefe will be featured as one of the panelists, offering her valuable insights and expertise during the discussion! Make sure to RSVP below—we hope to see you there!
RSE is excited to co-host a panel discussion next week highlighting government-led equitable outreach initiatives, with a focus on New York and California. Event: Leading with Equity: Engaging Underserved Populations in NY & CA Date: January 30th Time: 5:30 PM - 7:30 PM Location: Civic Hall, New York Facilitated by Betsy MacLean, NYC's Chief Policy and Innovation Officer, and Sonya Harris, CEO of Sage Strategies LLC, who played a pivotal role in California's statewide initiatives for the CA Governor's Office, this event will provide equity-centered strategies to empower communities, foster engagement, and drive meaningful outcomes. Panelists: Cal Zarin: President at Shared Value Media Dessy O'Keefe: Chief Client Officer at OpAD Media Solutions Denisse Verón: Sr. Social Media Manager at Runyon Saltzman, Inc. Julian S. McKinley: Co-Executive Director of The Democracy at Work Insititute Stay after the event for a networking happy hour and connect with other attendees. Don't miss this opportunity to learn from industry leaders, gain actionable takeaways, and contribute to the dialogue on advancing equity in outreach. Reserve your spot today: https://lnkd.in/erArsz_M
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? Honoring the Legacy of Dr. Martin Luther King Jr.?? Today, we remember and celebrate the life and enduring legacy of Dr. Martin Luther King Jr., a leader whose vision for equality, justice, and unity continues to inspire us all. At OpAD Media, we are proud to partner with organizations that share these values and work toward positive change in their communities. As we reflect on Dr. King's impact, we remain committed to advancing inclusion and equity in everything we do. #MLKDay #Equality #Inclusion #OpADMedia
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We are thrilled to share that Dessy O'Keefe, OpAD Media's Chief Client Officer, will be speaking at the Leading with Equity event- a panel discussion focused on engaging underserved populations in New York and California. Dessy brings over 23 years of media and marketing experience, including her expertise in reaching New York specific communities. As the head of media strategy for clients such as NYSDOH, OASAS, and the NYS Department of Transportation, Dessy has consistently delivered campaigns that prioritize equity-driven, community-first outreach. Her expertise in combining traditional and digital media solutions has made a meaningful impact on campaigns reaching some of the most underserved and hard-to-reach populations. ??What can you expect to learn at the panel? - Integrating trusted messenger models into campaign strategies - Balancing communications and ground-level outreach for maximum impact - Developing a reporting structure that fosters both accountability and trust with community partners At OpAD Media, we are committed to making meaningful, community-centered media strategies, and are excited to have Dessy represent us at this event! ??Don't miss this opportunity to learn from industry leaders and transform outreach strategies: https://lnkd.in/ehQytRkM #NYCEvents #Equity #ResearchDriven #MediaTactics
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??Happy New Year from all of us at OpAD Media!?? As we step into 2025, we're excited for all the new opportunities ahead and look forward to collaborating with our clients and partners on innovative campaigns that will inspire and drive impact. The year ahead promises exciting growth, fresh challenges, and even more groundbreaking solutions, and we're ready to bring our best! Here's to a successful and prosperous 2025!?? ??Ready to make an impact in 2025? Let's connect and discuss how we can help elevate your next campaign.
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We're so grateful to have been part of the #GOVBUY Procurement Conference 2024 event this year in Albany! It was amazing reconnecting with familiar faces and meeting so many new people. We truly enjoyed sharing ideas, learning from one another, and celebrating the innovation and teamwork that keeps New York State moving forward.?? A big thank you to the organizers and to everyone who took the time to stop by and say hello! We can't wait to see what exciting opportunities lie ahead. ??If you couldn't make it this year, no worries! You can still learn more about how OpAD Media can support your organization by visiting us at https://www.opadmedia.com/ #MediaBuying #Advertising #OpADMedia
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