OnPurpose

Working with a development partner shouldn't feel like a lifelong contract. You should stay because we're doing great work together, not because you have to. That’s why every project we deliver includes Handoff Insurance. Our way of making sure you never feel stuck. If you ever need to transition your product to another team, we support a 60-day handoff period at no extra cost. That includes: ?? Code & Repo Transfer – You own everything, always. ?? Clear Documentation – How to move servers, frameworks, and setup details. ?? Account Access – Licenses, API keys, anything tied to your product. Great partnerships are built on trust, not dependency. Make it Matter.

?? 5 MVP Mistakes Startups Can’t Afford to Make ?? Don’t let common pitfalls derail your product launch. Swipe through to learn how to avoid the top 5 mistakes and build an MVP that sets your startup up for success! Explore our latest Insight article, where we dive into how to avoid these common mistakes to start you on the path to a successful MVP. #MVPDevelopment #StartupSuccess #OnPurposeStudio #MakeItMatter

We're proud to announce the start of a partnership with CoPact and founder Zach Beegal. What we love about Zach and CoPact is their relentless focus on incentivizing measurable success in their partnerships and guaranteeing results. It's one thing to say it, it's a whole other thing to base your business model on it. That takes courage. That's what we're all about– doing work with purpose and intention.

This week, we’re off to DEVWorld—aka developer Disney World. If you’re attending, swing by booth 8F, meet our team, and test your translation skills with our insanely difficult quiz and a chance to win a Steam Deck! We’re also running two sessions on Friday: ?? 12:30 PM – Workshop with Aaron Presley: Unicode: From First Principles to Practical Implementation. ?? 1:30 PM – Talk with Tomasz Kryg & Magnus Slind-N?slund: How Toyota is Driving Seamless Localization without Hitting the Brakes. Need a ticket? We’ve got a few extra for Amsterdam-based devs—drop a comment, and we’ll hook you up. See you there! ??

We’re excited to be at DEVWorld Conference in Amsterdam next week! Our CTO, Aaron Presley, has spent his career helping developers write code that scales across languages, regions, and cultures. More than just understanding Unicode, how do you design software that truly adapts to a global audience? What’s the real difference between UTF-8 and UTF-16? And yes, what actually enables emoji skin tones? Aaron will be hosting a hands-on workshop covering these topics and more—complete with real-world examples, live coding, and zero fluff. ?? Unicode: From First Principles to Practical Implementation ?? Friday, Feb 28 | 12:30–2:00 PM | Amsterdam Join us at DevWorld with our partners Lokalise—register now! https://lnkd.in/em8miak5

Last week we continued our LokaLIVE roadshow in San Francisco ???with Acclaro and Amazon Web Services (AWS), and it was a day packed with insights, connections, and plenty of fun.? ??? ?? Huge shoutout to Aaron Presley for sharing expert localization strategies and helping devs kickstart their own programs like pros.??????? ?? Our attendees didn’t just gain knowledge—they connected, exchanged ideas, and had a blast while taking in the stunning 35th-floor views of SF. ??And of course, we wrapped it up with a Happy Hour ?? that kept the conversations (and good vibes) flowing!??? We were truly grateful to meet in person, and share a few beautiful moments together!????????? ?? If you missed this one, we got you! ???? Next stop: Denver, CO, on April 3rd! If you're in the area and don’t want to miss out on this free, full-day localization training, grab your spot now: ?https://lu.ma/85yh5xzz. ????Trust us, you’ll want to be in the next round of photos.???

?? Think you’ve got localization all figured out? Think again. ?? Localization is often misunderstood, and those misconceptions can cost you—big time. From wasted budgets to frustrated users, the wrong approach can derail your global growth plans. Let’s cut through the noise: We’re breaking down the top 5 myths about localization that engineering leaders must know to avoid costly mistakes and unlock new markets successfully. ?? Join the conversation: What localization myths have YOU encountered? Share your thoughts in the comments! #Localization #Internationalization #I18N #EngineeringLeadership #TechInnovation #GlobalGrowth

?? Don’t miss out! ?? Join Aaron Presley, CTO of OnPurpose Studio, at Lokalise's LokaLIVE in San Francisco on February 13 for a hands-on workshop designed to help engineering and development teams build scalable localization strategies that actually work. ?? ?If you’re leading a team or gearing up for global expansion, you’ll walk away with practical insights to streamline your workflows, avoid costly mistakes, and deliver a seamless experience to users worldwide. ?? RSVP now: https://lu.ma/rfel2w8l Spaces are limited, so don’t wait! Can’t make it? We’ve got you. Check out how our tailored services and training at OnPurpose.Studio can help your team get localization right from day one. #Localization #SoftwareDevelopment #LokaLIVE2025

?? The Localization Struggle Every Engineering Team Knows A client came to us recently with a story that felt all too familiar. Their engineering team had been working tirelessly to launch their product in a new market, and everything seemed on track—until they hit an unexpected wall. Hard-coded text was everywhere. As the release date loomed, the team found themselves combing through code, reworking strings, and patching translation gaps—right when they should have been focusing on scaling and fine-tuning their product. This isn’t an isolated issue. Teams everywhere face challenges like: ? Hard-coded text creating last-minute bottlenecks ? Translation workflows that break under pressure ? Treating localization as an afterthought instead of a core strategy What changed for this client? They realized that localization isn’t just a technical hurdle—it’s a habit you form. By externalizing text early, investing in scalable workflows, and embedding I18N best practices into their development process, they didn’t just avoid future headaches—they positioned their team to scale globally with ease. Now, they’re on the path to delivering seamless experiences to users in new markets while maintaining engineering efficiency. ?? What challenges has your team faced with localization? Let’s talk in the comments—or explore how OnPurpose Studio helps teams like yours overcome these hurdles: onpurpose.studio #Localization #EngineeringLeadership #I18N #GlobalGrowth

Did you know that 75% of global consumers prefer buying from brands in their native language? The difference between a product that struggles in new markets and one that thrives globally is often rooted in how well localization is integrated into the development process from the start. Internationalization (I18N) is often viewed as an afterthought, a time-consuming challenge that delays development. But for engineering leaders, it’s actually a key driver of global growth. In our latest article, we dive into the common challenges engineering teams face when it comes to I18N—and share practical solutions to help you build scalable, efficient localization systems. What’s been the biggest hurdle for your team in implementing I18N? Share your insights below, or let us know if you’re facing specific challenges we can help with! And if you’re interested in learning more, check out the full article here: #Internationalization #Localization #I18N #TechLeadership