OnPlace

Our special edition episode is live, and we're answering all of your burning placemaking, development, amenity, and lifestyle questions! ?? ? The new Smith Lane Q&A series, 'Creating Community' Volume 1, features our very own, Monaca Smith Onstad. Join the conversation as we talk all things amenity trends, shifts in the real estate development landscape, and how lifestyle can be leveraged as a powerful sales tool. Click the link to listen https://lnkd.in/e9RgEpqb.

The Newfield App is Live! Congrats to Eden Litwack, Matthew Berkis, Monaca Onstad, Mackenzie Straley, and the teams at Newfield, Mattamy Homes, and OnPlace for bringing this valuable amenity to life! Newfield, a Mattamy Homes community in Palm City, FL, brings its unique lifestyle to life with the #Alosant-powered app, connecting prospects to the community, its amenities, and its vision. How prospects use the app: ?? Places & Events – Discover amenities like The Citrus House, The Lake House, parks, sports fields, and exciting events like the Full Moon Owl Prowl and Sunrise Yoga. ?? The Farm – Become a farmer and tend to farm plots, join the crop sharing program, volunteer, or attend barn events. ?? The Trails – Explore over 1,000 acres of scenic trails through forests, wetlands, pastures, and lakes, with educational programs and access to the Gopher Tortoise Sanctuary. Congrats again to everyone involved. #newfield #florida #masterplannedcommunity #applaunch #communitylife

Celebrating 3 incredible years of OnPlace! ?? Today marks a major milestone for us – our third year in business. It’s been quite the journey, filled with growth, challenges, opportunities, and above all, amazing partnerships and client relationships. From day one, we’ve been dedicated to providing top-tier services, helping our clients maximize the value of their communities while creating spaces that truly enhance people’s lives. We’ve been fortunate to work with so many inspiring organizations and individuals who share our vision for innovation, quality, and authentic connections. As we move into our fourth year, we want to express our deepest gratitude to our clients, partners, and incredible team members who have made this all possible. Your trust, collaboration, and support have been instrumental in our success. We look forward to continue elevating the industry, creating exceptional places and making a lasting impact for years to come. Thank you for being a part of our journey! We're only getting started. ??? #OnPlace #CommunityCreators #Anniversary #RealEstateConsulting #AmenityDesign #Teamwork #Growth #Innovation #Gratitude #CelebratingSuccess

In this special episode of Smith Lane, we explore the impacts of technology on the world of placemaking, featuring insights from four industry leaders who are shaping the way we design, develop, and engage with communities. From streamlining architectural control, to leveraging data for real estate marketing, integrating AI in landscape architecture, and enhancing community engagement through mobile apps, these conversations highlight the transformative role of technology in the built environment. ???? Click here to listen https://lnkd.in/eT36MCeK. #SmithLanePodcast?#Placemaking?#CommunityBuilding?#LifestyleVision?#MasterPlannedCommunity?#PropTech?#TechnologyTrends

?? New episode of Smith Lane with special guest V?ike O'Grady is live! Listen in as we discuss the impact of curating a community "vibe", the power of brand across generations, and Vaike's very own Smith Lane story. Thank you for joining us, Vaike! Click to learn more about Vaike and to listen to this week's episode: https://wix.to/HbIKzXc

? ?? We’re #hiring a?Digital Marketing and Communications Specialist at our home office in Lakewood Ranch/Sarasota, Florida! Are you ready to step into a role that’s equal parts creative, dynamic, and fun? Join our team of trailblazers in the master-planned community, homebuilding, and lifestyle industry. We’re on the lookout for someone who’s brimming with energy, strategy, and a passion for storytelling. This role is perfect for you if you thrive in a fast-paced environment, have an eye for digital marketing and a love for social media, and a knack for making brands shine. If that's you, or you know someone who's interested, give us a shout!

Last year, we were fortunate to be introduced to PRISMATIC, a talented team of creators, and their fearless leader, Stephanie Darden Bennett. ? Stephanie describes herself as a 'place whisperer.’ For more than 22 years, she has worked with clients and collaborative teams across the nation to forge compelling place brand and user experience strategies for destinations spanning cities, districts, master planned communities, mixed-use developments, and multifamily communities. In this episode of Smith Lane, we uncover the untapped potential of dormant land, and how how leveraging temporary uses — like pop-ups and experiential marketing — can foster community long before a space is fully developed. We also get to hear Stephanie's compelling story of one of her proudest projects, Columbia Parc in New Orleans, where she was tasked with transforming a post-Katrina neighborhood and redefined its identity. They created an impactful space that still has a waitlist today. This is a must listen for anyone in the creative, placemaking, or development industry — click the link below to listen! https://lnkd.in/eTgvHBYV

Simply put, we love a good origin story — and this one is no exception! In her early 20s, our CEO, Monaca, embarked on an unexpected journey that would greatly impact the rest of her personal and professional life. After her father fell ill, she put her schooling on a pause, and moved from California back to her hometown in Alabama to take over operations for her family's farm. Bright-eyed and willing to learn, Monaca faced many challenges that pushed her to put herself in the shoes of the farmers, make quick yet strategic business decisions, and learn the true meaning of the phrase "there's always another way." From farming, to launching her career in real estate, to now owning a business that works across 6 states, employing over 50 team members, and serving over 30 clients, this journey was not easy, but it was powerful. Thank you, Aginto - A Digital Agency, for showcasing this amazing story and individual! Watch Monaca's episode below. Link to the full video: https://lnkd.in/eRYbn38S

We're excited to announce that four of our partner communities placed in the Top 50 MPCs in 2024 from John Burns Research and Consulting! Congratulations to you all: ?? #4 Sunterra | Houston, Texas ?? #6 Wellen Park | Sarasota, FL ?? #10 Babcock Ranch | Ft. Myers, FL ?? #18 Ave Maria | Naples, FL Cheers to our clients and partners for this amazing accomplishment, and thank you for letting us play a role in creating authentic community for your residents. Let's rock 2025! https://lnkd.in/gGBMRuxJ. #CommunityCreators #MPC #AuthenticLifestyle #NewTraditions #JBREC

We're headed into 2025 with TWO promotions! ???? ?? Sharelle Boyer, one of our first Community Relations & Lifestyle Directors, began her journey with us in Jacksonville, FL, and has continued to grow her skillset and relationship building with our team and her clients. She has been promoted to OnVie Regional Director for Central Florida. Coleen Williams has been an integral part of our welcome and information center success in Houston, TX. If you know Coleen, you know her positivity is infectious, and she truly embodies our core values. We are pleased to announce her new role as Regional Manager of Welcome Centers! Let's celebrate these wonderful women and all of their hard work and dedication that brought them to where they are today. We are fortunate to know you both, and look forward to your future growth at OnPlace. Cheers! #CommunityCreators #Placemaking #LifestyleMarketing #MasterPlannedDevelopers #HomeBuilders #WelcomeCenters #TeamGrowth