ORCA

November has been a whirlwind for ORCA! ?? We’re excited to announce partnerships with Pet Drugs Online and Ware and share this month's hot topics in the ORCA office, including our favourite 2024 Christmas ads, Jaguar's rebrand and OpenAI’s first artist-in-residence. Check out our November highlights below! ??

From creative collaborations to cooking up a storm! ???? This year, the ORCA team has been proud to provide creative support to @migrateful, an award-winning charity empowering and celebrating refugees and vulnerable migrants by helping them run their own cookery classes. ?? ? ? To cap off an amazing year of working together, the ORCA team were invited to experience a Hong Konger cooking class led by the incredible Chef Celia!? ? Hosted at @the_mazi_project’s kitchen, we learned to make delicious dishes like Crispy Pork & Chive Dumplings and Cucumber & Wood Ear Mushroom Salad!? ? Thank you, Migrateful, for sharing your mission and magic with us. You can learn more about our collaboration on our website. Link in bio!? ? #Migrateful #ORCA #TheMaziProject

Consumers are four to six times more likely to buy from, trust, and advocate for companies with a strong purpose (Forbes). At ORCA, we’re dedicated to building impactful challenger brands, using bold creativity to shape the future for tomorrow’s leaders. We do more than create; we craft strategies that put purpose at the core, making brands visible and unforgettable. By blending strategy, brand identity, and activation, we help brands stick out and stand for something. This is how we redefine brands with purpose. How does your brand bring purpose to the forefront? Let us know in the comments. #BrandStrategy #PurposeDriven #ChallengerBrand

Announcing our latest partnership: ORCA X Pet Drugs Online ???? Pet Drugs Online is one of the UK’s largest and most trusted vet-run suppliers of veterinary medication and animal products licensed in the UK. Every team member is a pet owner and pet lover, committed to providing the best for customers' pets. While we can’t reveal the full scope of our partnership just yet, we look forward to sharing what we’ve been working on together soon - keep an eye out for updates! ??

??? Join us behind the scenes with our very own James Ewin, creative director at ORCA and Ollie Collard of @foundedandgrounded! ? ? Together, they explore everything ORCA, Briefbox, and the world of business - from culture and challenger brands to strategy, creativity, and the B Corp UK journey.? ? Stay tuned - content dropping soon! ??? ? #PodcastBTS #BusinessTalk #Inspiration #CreativeMinds #ChallengerBrands #BCorp #ORCA

As October wraps up, we’re looking back on our recent adventures: from a Hong Kong cooking class with our friends over at Migrateful in The MAZI Project kitchen to our own James Ewin's upcoming interview with Founded & Grounded. Plus, we’re sharing our latest collaborations and spotlighting some standout projects we’ve spotted this month. Check out ORCA’s October highlights below! ??

??????’?? ???????? ???????? ?????????? ???????????? ???????????????????? ????????????!? As a challenger brand specialist, I see it as my duty to shatter some of these common misconceptions and give other brands the confidence and the tools to ???? ???????? ????????????????????! So let’s start with the misconceptions. Did you know… ? Challenger brands are NOT always startups ? Challenger brands are NOT always small ? Challenger brands are NOT always edgy ? Challenger brands are NOT always founder-led ???? ???????? ???? ?? ???????????????????? ??????????? ? A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to go against the existing conventions or codes of the category, to break through. Any brand can apply a challenger mindset. ???? ???????? ?????? ?? ???? ???? ???? ???????? ???????????????????? ?????? ?????????? ???????? ???????? ?????? ?????????? ?? ???????? ?????? ??????? ?? ???? ?????????? Be willing to confront industry norms. Speak out against outdated practices, advocate for change, and position your brand as a thought leader in your niche. ?????? ?????????? Understand your customers' needs, preferences, and pain points. Insight-led brand identities and brand campaigns can set you apart from less empathetic competitors. ??♀? ???? ?????????? Stay nimble and adaptable. Be quick to adjust your strategies and seize emerging opportunities. Make the most of cost-effective marketing tactics to gain attention and disrupt the market. It's also important to partner with people who share the same ambitions as you, e.g. an agency that thinks with the same challenger mindset. ?? ?????????? ???? ???????????? ?? ????????????????????? Let's talk. ORCA

We're looking for a passionate and purpose driven Mid-Weight Designer to join our Challenger Brand Agency. Full details of the role and how to apply can be found here ?? https://lnkd.in/eq9smPkC #branddesign #designagency #challengerbrand #designer #werehiring #bristoljobs #recruitment #creativejobs

Our recent branding work for Harbour Brewing Co and St Austell Brewery's new craft beer house got featured on Creative Boom!