Only the Bold Media

Huge thanks to Bryan Master for the shoutout! ?? Likewise, I'm constantly inspired by fellow entrepreneurs like him who are redefining the game. If you're not already familiar with SOUND+FISSION--where creativity meets innovation in audio branding and sonic storytelling--check it out ?? ?? . Excited to be on this journey together! Only the Bold Media

"Performance Marketing Can't Do It Alone -- Your Brand Needs A Long Term Play" (link in comments) Marketers, we’ve seen this movie before. Remember when brands thought digital was the future, TV was dead, and they pulled spend—only to scramble back when sales tanked? ?? Fast forward to today: Brands over-indexing on performance marketing are making the same mistake. Short-term gains at the expense of long-term brand equity is a losing game. At Only the Bold Media we believe in the art + science of media. That means balancing performance tactics with brand storytelling, cultural relevance, and strategic media investments. Your brand’s future depends on more than just ROAS spreadsheets—it’s about building something people actually care about. ?? Why does this matter? - Cutting brand-building efforts will cost you in the long run. - Brand loyalty isn’t built on last-click attribution alone. - The best strategies balance performance + brand-building for sustainable growth. As the media landscape continues to shift, brands need to be bold—ditching the click-obsessed mindset and embracing full-funnel, culturally relevant marketing. Let’s build brands that last. Who’s with us? ???? #BrandBuilding #MediaStrategy #PerformanceMarketing #OnlyTheBoldMedia

What an incredible day at BRXND.ai! Thank you Noah Brier for putting together such an amazing program. Saw some really cool demos from Pencil ??, Airtable, Springboards.ai and more. Also got to hear from brands like Amazon and Zillow about how they are starting to incorporate AI into their marketing in really smart and successful ways. The consistent thought echoed throughout the day was--experiment. No one has all the answers yet. We are all still exploring and playing. Hands-on experimentation is the best way to chart a path forward in this rapidly evolving marketplace. As Mark D'Arcy said in conclusion, "Play with purpose". Photos: Noah's awesome opening, my super cool badge, slide from Mike Houston ??'s thoroughly entertaining presentation, me and my AI partner in crime Kate Cook. Need help strategizing and implementing AI into your agency or brand's workflow? Reach out and we promise to make it fun! Only the Bold Media Era Seven Partners

I hate headlines like this one. Big ups to Google for democratizing their DIGITAL media mix model but people do still consume advertising in the linear world. They drive to work and see billboards. They go to the movies and sporting events. They may even listen to the?radio and watch local tv news. Over the past two years, I've been helping small to mid-size agencies think about what a modern media practice looks like. Today that means you have to underpin everything you can with AI, which is primed and ready to go for a lot of?digital marketing. But there are still walled gardens and archaic systems to contend with in everything?from syndicated research to broadcast radio. While I firmly believe AI is changing our industry's roles faster than enough people are paying attention to, we are far from a world without media planners who understand how all channels work together to feed the funnel. Only the Bold Media Era Seven Partners

Reflecting on January, it's been a tough month, but here's to a fresh start with the Lunar New Year! ?? Although I didn't actually wind up making it to the CES floor due to the fires back home in LA, the conversations with industry leaders were fascinating. My belated key takeaways: More personalization. More immersive experiences. Fueled by innovation and AI, the future is personal, immersive, and seamlessly integrated into daily life. Photos: super fun VideoAmp cocktail party with the fabulous Kate Cook, Vegas view, cool repurposing of old school cigarette dispensers, fabulous chicken with an amazing name, spectacular entrance to this year's The Female Quotient Equity Lounge, awesome Lunar New Year decor, view of fire back home (we and our house are fine thankfully ?? ). Only the Bold Media Era Seven Partners

Transforming “numbness & fog” to “joy & clarity”. Goal-setting with these amazing women entrepreneurs after their communities have experienced so much loss in the LA fires was a way to release and then focus on what lies ahead. I saw one of my portfolio companies, Tot Squad’s founder Jennifer Saxton post on Instagram that she and a friend, Katie Provinziano (who is also a Pepperdine University alum like me) were leading this group of dynamic women towards their best year possible, I jumped at the portly to bring value to facilitate exploration of scale strategies, design principles and business tips. It was fun, a beautiful setting and even more amazing people. We will find joy! ? We will persevere! ?? We will thrive! ?? We will hold each other accountable! ?? Blessed to have supported strategic thinking and design approaches to a thriving 2025 for these women leaders: ?Smart Sitting ?Only the Bold Media ?Shannon Pfeffer, NBC-HWC, CNC ?Katie Sole ?The Hom Collective, Inc. ?Ravayna Coe and more ….. #womenownedbusiness #femalefounders #femaleentrepreneurs #womenentrepreneurs #goalsetting

Couldn't agree more Dave Morgan! As an independent consultancy, we thrive by staying close to clients, embracing AI, remaining nimble, and focusing on mission over bottomline. #mediainnovation #brandedentertainment #ai Only the Bold Media

As the year draws to a close, I can’t help but reflect. Two years ago, last month, was my last day in corporate America and an employee of the agency world. Wow, has my world expanded since that day. I didn’t plan to start my own consultancy and partner with some of the most incredible people and clients in my career. I didn’t plan to get deep into branded entertainment and AI. But I did plan to hustle. For work-life balance. For a better future for my children. For my own personal growth. A wise colleague, Trisha Blake, gave me some great advice right after my layoff. “You’ve hustled for others; you can hustle for yourself.” So thank you to all the folks who have answered my emails, texts, and LinkedIn messages. Thank you to this community of as, Kate Cook so eloquently put, “fractional and fabulous” people. Thank you to the brands, agencies, and production companies who have entrusted me and my partners with their business. I don’t know what 2025 holds but I sure am feeling pretty damn excited about it. Hope everyone has a wonderful rest of their holiday season. Cheers to what’s to come! Kate Cook Kent Rees Brian Briskman Lindsey Scheftic Erin Carlson Rochelle Webb Alice Rivera Brian Dollenmayer Danixa Diaz Casey Brathwaite Trisha Blake James Williams Collin Perry Rebecca Wisniakowski Rhona Sanchez Jillian Schwartz Alysha Light ???? Natalie Jacobs Vincent Cevalte, MBA Dani Allen Karlo Cordova Katie Montiel Vidaillet Christine Villanueva, Ph.D. Leah Bauer Lisa Dubbe-Herbert Only the Bold Media Era Seven Partners

What an incredible morning sharing time and insights with the brilliant Gen Z minds at Emerson College Los Angeles's Agency of Record class in Hollywood! I was blown away by their fresh and innovative takes on media planning. The energy, imagination, and forward-thinking perspectives these students bring are nothing short of inspiring--can't wait to see what's next for them and our industry! Thank you so much for having me Brian Dollenmayer! Only the Bold Media