OMG|Online Marketing Glossary

Here comes today's term from our Online Marketing Glossary: Keyword Match Type: Phrase. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Keyword Match Type: Phrase A keyword that is defined as phrase match type signals to the search engine that exact or related search term to the keyword should trigger the ads, even if words are added to them before and/or after, given that the order of the words is identical to the one in the keyword. This approach is slightly more restrictive than broad match type however more flexible than exact match type. Adding keywords in phrase match type is done by adding “ “ to the keyword, as in: “keyword“. For example: your search campaign promoting your pet accessories online store includes the keyword “accessories for dogs”. When a user is searching for buy accessories for dogs and cats or cool accessories for dogs the ads should be triggered by the phrase keyword “accessories for dogs” however when the user is searching for accessories for cats and dogs or accessories that are educational for dogs the ads will not be triggered due to the order of words in the search term, which doesn’t match the keyword. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Gated Content. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Gated Content Content that in order to be able to access it, a user must perform an action such as leave her/his email address and name or purchase a paid subscription. For example: to help your lead generation efforts for your SaaS company, your marketing team creates gated content in the form of useful e-books where users must provide their email address, job title, company activity and name to receive the e-books. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Google Ads Audiences: Customer Match. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Google Ads Audiences: Customer Match Audiences that are created from the advertisers’ customer list which includes their customers’ contact details (email, phone, name and others) and can be targeted in different Google campaign types - Search, Display, Video and others. Advertisers can, for example, upload to their account a list of all the email addresses they have collected in their physical showrooms or shops. When these audiences are targeted, they see the ads when they’re logged in to their Google account. Unlike other Google audiences, membership duration of customer match audience is not limited to a specific number of days. For example: you own a makeup brand that has dozens of locations across the country. In the shops, your staff is encouraging people to share their email address and receive updates about new collections and promos. You also have many subscribers joining via your website and social media channels. To reach these customers across the internet and not only via email, you create a Google customer match audience where you import all email addresses, names, phone numbers and zip codes. You then go ahead and create different campaigns, such as Google Display, and choose your customer list as your audience. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Ad Exchange. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Ad Exchange A marketplace that connects between the demand side - advertisers, and the supply side - publishers, to enable the buying and selling of ad space. For example: OpenX, Google Ad Manager and Microsoft Advertising are a few examples of ad exchanges. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Facebook Campaign Marketing Objectives. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Facebook Campaign Marketing Objectives Facebook’s marketing objectives are different end results that Facebook suggests advertisers to choose from and which should reflect their business goal. The campaign objectives are divided into 3 types based on the marketing funnel - awareness, consideration and conversion. Under each of them, there are different marketing objectives such as “reach”, “traffic", “app installs”, “lead generation”, “conversions” and others. Only one marketing objective can be chosen per campaign. For example: you’re a certified therapist offering therapy and counselling services online. You want to launch a Facebook campaign where people can easily talk to you in a private message so they will feel comfortable due to the sensitivity of the subject matter. You create a Facebook ad with a “send message” button and when you create the sponsored campaign, you choose your marketing objective: “Messages”. Facebook will deliver your ads to the people in your targeted audience who are most likely to send you a private message. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Email Open Rate. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Email Open Rate The percentage of delivered email campaigns that were opened by subscribers who received the email. This calculation excludes email addresses that bounced. For example: your recent email campaign promoting the new collection in your shop was sent to 4,790 email addresses. Your total successful deliveries - 4,567, subscribers who opened the email - 1,101. Your open rate is therefore 24.1%. #OMG?#OnlineMarketingGlossary?#DigitalMarketing?#OnlineMarketing?#DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: B2C (Business to Customer). OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. B2C (Business to Customer) When a company (business) sells its products or services directly to end consumers. This type of company doesn't usually sell its services to other companies/businesses. For example: an apparel shop located in a shopping mall is a B2C company as it sells its items to individuals who are buying them for personal use. #OMG?#OnlineMarketingGlossary?#DigitalMarketing?#OnlineMarketing?#DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Cookies. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Cookies Also known as HTTP cookie, browser cookie, web or internet cookie, cookies are text files that are placed on users’ browser when they visit websites. These websites can then understand better user behaviour on the website, “remember” the users who visit (and by that allowing them to not enter their details again, saving their wish list or shopping cart or offer them discounts as returning users) as well as show them ads outside of their website. For example: you own an e-commerce website selling fitness accessories. You want to show ads on Facebook and Google to users who have visited your website however didn’t purchase anything. In order to do that, you implement a few lines of codes given to you by Facebook and Google and they in turn, place cookies every time users visit your website on the same users’ browser and track their behaviour. You can then create on these platforms audiences of people who have visited your website and exclude those who bought and show ads to this specific audience across Google’s network and Facebook’s eco-system. #OMG?#OnlineMarketingGlossary?#DigitalMarketing?#OnlineMarketing?#DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: VR. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. VR Abbreviation of Virtual Reality, VR is a technology that puts the people experiencing it in virtual, 360-in-visual-and-sound surroundings and which is completely disconnected from their current real-life environment. To experience VR, the user, in most cases, is wearing a headset where the technology is integrated into it and by that all her/his senses are involved in the experience. So much that users feel they’re completely a part of this reality and fully engage with it. Some of the uses of VR can be found in entertainment, education, the medical field - both for future doctors, doctors and patients and for army training. For example: you’re a real estate developer who wants to provide its future tenants with an authentic experience of the villas you’re building. With the help of VR professionals, you create an experience where people who are in it can walk around the villa, open doors, check if the water is running, lying in bed and even jump in the pool. This experience reassures your clients and helps them make a purchase decision faster. #OMG?#OnlineMarketingGlossary?#DigitalMarketing?#OnlineMarketing?#DigitalMarketingExpert

Here comes today's term from our Online Marketing Glossary: Search Campaign. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Search Campaign Businesses that want to appear at the top of the search results when users search for things that are related to their services/products, would want to create the campaign type - search. This campaign can be created via search engines like Google, Yahoo, Bing, Baidu and others. Their paid ads will compete with the other businesses that are bidding on the same keywords and will appear among other paid ads or won’t appear at all if other businesses are bidding higher than them and/or have a campaign that is in better quality. For example: your online shop sells pet accessories. You want to make sure that when users go on their favourite search engine, let’s say, Google, and search for “a toy for my dog” your website appears at the top of the search results. In order for that to happen, you will create a search campaign on Google Ads featuring all the relevant keywords. #OMG?#OnlineMarketingGlossary?#DigitalMarketing?#OnlineMarketing?#DigitalMarketingExpert