OneTeam Partners

At OneTeam, we take immense pride in amplifying the authentic voices of athletes—a responsibility we approach with care and respect. Honored to receive recognition from the Clio Awards and grateful to our partners at Fanatics for trusting us with this project. Huge shoutout to the team (Ben Ashbrook, Rachael Preisinger, Lauren Terry, DJ Cottrell, and many more) for their herculean effort on this one— from creative development alongside the Fanatics team, to the hundreds of fan submissions, to activating with 30+ athletes at the NFLPA Rookie Premiere on a set built from scratch—?all to ultimately arrive at these precious moments on screen.?This is the type of storytelling we strive for. On to the next. NFL Players Association???#ClioAwards #AthleteEra Watch Now: https://bit.ly/3CzLIC9

“In the fight for equality in women’s sports, things like this are often overlooked... Seeing it in a game makes it a lot easier for younger girls to also see themselves in this space. I think it’s a big step and it’s really awesome to see them add a career mode for women.” - Midge Purce, NWSL and USWNT Player ? EA SPORTS FC is putting women athletes in the spotlight in FC 25 as they look to achieve parity with men's soccer in their continued commitment to grow the women's game. Thank you to Jenna Tonelli of Sports Illustrated for shining a light on the growth of women's sports in the gaming world!

”Let’s start thinking about sponsorship in a new way that’s very different than we have before… It’s our time to change the game in sponsorship, specifically in women’s sports.”?— Emily Sisson, SVP of Sponsorships, Athlete and Partner Marketing at OneTeam Partners At the Sponsorships Across Women’s Sports panel at the Sportico RISE Women’s Sports Conference, Emily joined Tracy Hughes, VP of Women’s Sports and The Collective at Wasserman, to discuss the powerful growth and untapped potential in women’s sports sponsorships. Watch their full conversation and explore how reimagining sponsorships can elevate women’s sports by investing in athletes and passion-driven opportunities. Watch here…

Women's sports are taking the trading card world by storm, and we're proud to be part of this exciting growth!?? Check out this fantastic article that highlights the launch of the?Panini Origins WNBA?set, ushering in a new era for women’s sports collectibles. It’s an exciting time for fans, athletes, and collectors alike. ????

Making a lasting impact in the Phoenix community??? #2KF x Natasha Cloud?x WNBPA (Women’s National Basketball Players Association) x OneTeam Partners

What’s driving the tremendous growth in officially licensed women’s sports merchandise? The latest License Global cover story dives into this exciting trend: ?? Sports Innovation Lab estimates the market at $4B+ annually. ?? WNBA, NWSL, and USWNT athlete-licensed merchandise is experiencing high double-digit YOY growth. ?? New?top-tier licensees are stepping up to meet rising fan demand. (Watch for the rise of women’s rugby!). A great appreciation to License Global/Ian Hart for shining a spotlight on this booming opportunity, the talented teams at OneTeam Partners and our Players Association partners for making it happen as well as Esther Wallace, Maggie Hirshouer, Jason Howarth, and Andrea Hopelain for participating in the story and setting the bar high for others in this industry! And the most exciting part? We’re just getting started!

NWSL Players haven't just made history... they've redefined it.?They secured freedom over their careers, becoming the first American major pro sport to eliminate the draft, securing free agency for all in a groundbreaking new Collective Bargaining Agreement (CBA). This historic deal also ensures no trades without Player consent, guaranteed contracts, revenue sharing, and workload management safeguards to protect Player health. It's incredible to witness such bold action from our partner, the National Women's Soccer League Players Association (NWSLPA). We're proud to represent these remarkable women—and all athletes across our unions. They continue to set a powerful precedent and pave the way for player rights beyond the whistle. Some said it would never happen. #WeSaidNow Details:?www.wesaidnow.com

Sending a huge congratulations to our incredible partners at the U.S. Women's National Team Players Association! We're beyond honored to stand with and support the amazing players and staff who've brought home the Gold. It is a privilege to work alongside such talented and inspiring women.

?? Google Pixel is strengthening its support for women’s sports with new partnerships, including with WNBPA, NWSLPA, and USWNTPA. ?? At this year’s WNBA All-Star Game, Pixel enhanced the experience with the Pixel Players’ Lounge, a VIP space featuring women-led brands. ?? Julia Cheney from Google said, “We’re putting our money where our mouth is.” ?? Next up: NWSL Players Party and USWNTPA’s Players Ball. Read more from Mollie Cahillane in this week's #SBJ: https://ow.ly/rfJi50SMcig

We’re excited to announce that the Japanese Baseball Players Association (JPBPA) is now the first official partner of OneTeam International, marking a new era for Japanese baseball players. ? In Sapporo, Japan this week, leaders from the JPBPA, the Major League Baseball Players Association (MLBPA), including Executive Director Tony Clark, and Jonas Baer-Hoffmann, SVP of Global Affairs & Head of OneTeam International, gathered to explore new opportunities for players of Nippon Professional Baseball.? ? This partnership is about more than just commercial collaboration; it’s focused on empowering the players and their union, enhancing career opportunities, and developing more player-led business and fan engagement ventures. ? Through joint initiatives between these influential unions, like the MLBPA’s “Players Way” youth development program and the charitable activities of the JPBPA and MLBPA’s “Players Trust,” they’re already making a significant impact both on and off the field. ? Athletes are at the core of our mission, and this partnership represents a monumental step in expanding athlete influence and securing their rights globally.