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We're looking for a Retail Media Manager to join the Bluebird team in Northwest Arkansas! We're looking for a natural leader who can work well with others and isn't afraid to take on new challenges. As part of our team, you'll work with a group of dynamic learners and problem-solvers to create and implement multi-retailer pay-per-click campaigns that truly stand out. We need someone who is not only a strategic thinker but also an excellent storyteller who can craft compelling narratives that resonate with our clients' target audiences. Is this you or someone you know? Spread the word! Apply on our careers page: https://lnkd.in/dSJR7B9U

We are getting ready to move! Make sure you follow The Bluebird Group for all the good stuff from our team. We are The Bluebird Group - an omnichannel retail partner that’s all-in on growth for your brand to reach your shoppers wherever they are. Driven by data, led by experts.

It’s often overlooked that sound (or no sound) plays a crucial role in the success of video ads. Video is the fastest-growing content for brands, and it’s being used everywhere - from product detail pages to search ads, TikTok, Instagram, streaming TV, and more. While we scroll through TikTok with sound, on a retailer app, the sound is usually off. To make sure your video content resonates with your audience, it’s essential to work with agencies that understand user behavior and the nuances of each platform. For example, take the Persil video ad displayed when searching for “eco-friendly laundry detergent.” at Walmart. In just two seconds, you need to grab your audience’s attention. It's a clever and fun creative video, however, this video was made for a platform with sound on, and it’s difficult to tell what product it’s for within a few seconds and the message gets lost. When the message gets lost, you lose ad dollars. At minimum, sponsored search ad videos should have captions. Our takeaway: it’s important to have multiple versions of your video that you can use across various platforms. What may work well on your website may not work well in a sponsored search post. So, get ahead of the game and invest in video content that considers all platforms. The right video strategy can make all the difference and this is the work that our team loves doing! #retailmedia #retailmedianetworks #creativeagency

In light of Walmart's acquisition of Vizio and Amazon's continued expansion into smart TV and streaming advertising, here are 4 things brands should consider to navigate the evolving landscape: 1. Embrace Multichannel Advertising Strategies: Brands need to diversify their advertising efforts across multiple channels, including smart TVs, online platforms, and in-store digital mediums, to maximize reach and engagement. 2. Leverage Data for Targeted Advertising: Utilize first-party data to inform advertising strategies and create more personalized, relevant ad experiences for consumers. PS - This is what we love to do for clients. 3. Invest in Creative and Engaging Content: As the competition for consumers' attention intensifies, creating compelling, high-quality content that resonates with target audiences across different platforms will be crucial. Your brand should have one voice across all platforms. 4. Stay Agile and Innovative: Brands must remain adaptable, continuously exploring new technologies and platforms to stay ahead of trends and consumer preferences. Never stop learning.

Congratulations to Little Words Project on their Amazon launch! We love working with the team and supporting their mission. They stand out for their remarkable products and have been building up significant traction throughout the last year, both in terms of growth and cultural influence. Disney selected the company for a pop-up store aligned with the premiere of the Eras Tour film. At the 2023 VMA Awards, Lance Bass of NSYNC, gifted Taylor Swift a collection of friendship bracelets from this brand while awarding her a trophy. Take a look at their Amazon brand page where you’ll find the essential elements for creating a brand store that drives sales: - The featured products on the homepage include best sellers, or in this case, the most loved. - Easy to navigate. - The brand page has a purpose – to tell their inspiring story, highlight the most loved products, and educate the customer. ? Little Words Project encourages people to both be kind to themselves and to others. Their handcrafted bracelets are each made with a different inspirational word, and you can join a community dedicated to building each other up. Check out their brand store on Amazon!

For brands aiming for growth on Amazon, prioritizing the Subscribe and Save (SnS) feature is crucial. Increasing your SnS subscription rate can significantly amplify growth while reducing costs. So what should you do? https://lnkd.in/d6fbKgxJ

Like a well-targeted ad, our love for you is delivered frequently, making sure you know how much you mean every single day. Here's to more likes, shares, and love in our ongoing campaign of love. Happy Valentine's Day from our team!

Did Valentine's Day sneak up on you? Don't fear! Amazon has introduced a new feature, "Get it by Tomorrow," on its Valentine's Day Hub to assist last-minute shoppers in finding gifts that will arrive in time for the holiday. This feature allows customers in 90 U.S. metro areas with access to same-day delivery to toggle a tile on the hub's page, selecting the "Get It by Tomorrow" option to shop from a curated selection of Valentine's Day gifts.

The Bluebird Group creates creative that understands the complexities of every platform. This is what we call High Performing Design. Create a consistent strategy that unites brand voice across all platforms and ads, generating demand from first awareness, to conversion, to sustained loyalty. Brand Stores, A+ content, and carousels that convert. And we do this across every channel.