OneScreen.ai

No one is more on fire than?HexClad Cookware?when it comes to breakout DTC brands. We're thrilled to be helping HexClad with their breakout OOH campaign. When?Cameron Bush?wanted to drive online and in-store sales with a performance-based channel with measurable results, he turned to OneScreen. Our media planning team used hundreds of retail data points, demographic info, and dozens of other data sources to identify key zip codes and driving routes where HexClad's target audience lives, works and plays. We built a custom three-market plan that included a mix of iconic static and digital bulletins, wrapped trains, and EV charging stations for captive audiences throughout their daily routines. Their creative stands out in these real-world ads, highlighting the quality of their cookware and their value proposition. Congrats to Cam and the team for adding OOH to their overall marketing mix, combining beautiful creative work with data-driven, strategic placement to get in front of their key audience. This holiday sales season, HexClad is on fire in the kitchen and in the real world.

Last week, we shared the first part of co-founder Greg Wise's predictions for The Future of Out-of-Home (OOH) Advertising in 2025. Below is part 2: 6. Education Will Be Key to Growth For every marketer who “gets” OOH, there are 10 more who don’t even know what the acronym stands for. That’s a problem—and an opportunity. 2025 will be a year of demystifying OOH for marketers new to the space as we see more brands testing OOH campaigns alongside their digital marketing. Some way this will work: -Accessible tools and resources to lower the learning curve. -Transparent measurement standards to build confidence. -Case studies that showcase how OOH fits into modern marketing strategies. The goal? Helping digital-first marketers, DTC brands, and B2B companies see OOH as an accessible, scalable, and indispensable part of their marketing mix. 7. A Wave of New Participants In 2025, we’ll see a surge of first-timers entering the OOH space—from B2B companies looking to build credibility to digitally native brands experimenting with billboards. Why? OOH offers something unique: trust. It’s tangible, credible, and hard to ignore. New players will push boundaries, bringing fresh perspectives and innovative campaigns challenging the status quo. This wave will fuel growth and cement OOH’s reputation as a must-have channel for brands across industries. 8. The Death of Siloed Marketing Teams Performance marketing here. Brand and buzz teams over there. In 2025, that’s a relic of the past. As marketing teams consolidate, they’ll need to bridge the gap between brand channels (OOH, radio, TV) and performance channels (social, search). The days of “this is brand’s job” and “this is performance’s job” are gone. OOH sits squarely at this intersection, offering both long-term brand equity and measurable results. Teams will need to work together to make the most of it—and to redefine how they measure success across channels. 9. The Rise of Experiential OOH Think branded food trucks, custom Airstreams, pop-up activations, and street teams. In 2025, experiential marketing will explode as brands look for creative ways to create real-world connections. Short-term, high-impact activations—paired with OOH placements—will take center stage. They’ll bring campaigns to life, offering brands opportunities to engage their audience face-to-face while amplifying the experience through OOH placements and social media. 10. The Surge in Short-Term Campaigns Flexibility is the name of the game. In 2025, brands will lean into short-term, tactical OOH campaigns designed for maximum relevance. Imagine a one-week campaign for a flash sale or a quick-hit billboard buy aligned with a major cultural event. These campaigns, powered by faster booking tools and dynamic creative options, will allow brands to respond to real-time opportunities with the speed of digital. The takeaway: OOH’s evolution isn’t slowing down anytime soon. ?? What did Greg miss?

Black Friday is the Super Bowl for DTC marketers. Here is a helpful guide to educate DTC brands on how out-of-home advertising fits into their overall marketing mix, complementing digital channels. https://hubs.ly/Q02Zqdhk0

With marketers planning for 2025, where does Out-of-Home (OOH) advertising fit into the mix? Our Co-founder and Chief Customer Officer,?Greg Wise,?shared his predictions for OOH next year. Below is Part 1: 1. The Creative Renaissance Is Here The pendulum is swinging back. After years of direct-response ads dominating, brands are rediscovering the magic of creativity. OOH is becoming the canvas for bold, memorable campaigns that build brand love—not just sales funnels. Expect a wave of storytelling, clever copy, and artistic visuals designed to stick with you long after you’ve walked (or driven) by. 2. Trustworthy Measurement Will Matter It’s no secret that MAID attribution tools have made measuring OOH easier, but the industry is still grappling with which data to trust. In 2025, the industry will double down on which data matters and how it’s used. It’s not just about tracking exposures but building frameworks that brands can trust. For example, is that MAID data coming from a reliable source? Does it account for all variables, like overlapping campaigns or exposure frequency? And most importantly, does it actually help you make smarter business decisions? The next year will see a push toward standardizing these metrics, so marketers don’t just measure for measurement’s sake—they measure to move the needle. 3. Targeted Hyper-Local Campaigns Will Win The days of “spray and pray” are over. Brands are digging deep into localized, culturally relevant messaging that resonates with specific communities. In 2025, OOH campaigns will go beyond location to tap into highly granular audience and movement data for pinpoint accuracy. We’re talking about using GPS-derived heatmaps, anonymized MAID data, and real-time mobile location insights to identify where people are, who they are, how they move throughout the day, and what their routines reveal. 4. New Tools Will Revolutionize Speed and Efficiency OOH is shedding its reputation for long lead times. With new tools (many already in the pipeline), faster activations across all formats—static, digital, or experiential—will become the norm. The industry knows that speed isn’t just a nice to have; it’s critical to keeping up with today’s fast-moving campaigns. In 2025, OOH will prove it can move as quickly as other channels. 5. OOH + Digital Marketing = A Perfect Fusion More brands will see OOH not as a standalone channel but as the connective tissue for omnichannel strategies. In 2025, OOH will work hand-in-hand with social, search, and display campaigns to deliver cohesive, multi-touch storytelling. The lines between “offline” and “online” are officially blurring, and OOH is the bridge. What did Greg leave out? We'll share his Part 2 tomorrow.

If you're looking for holiday advertising inspiration, Ad Age released its list of the Best Holiday Ads of 2024, which includes great creative from?Life is Good,?Opendoor, Champs Sports, and more. Our favorites, obviously, include Cadbury UK's Out-of-Home Advent Calendar countdown campaign and The Ordinary beauty brand's anti-Black Friday ads. Thanks for sharing these ideas Tim Nudd and Sabrina Sanchez.

Two years ago I was a college dropout making $500/mo living with my parents in Istanbul, Turkey. Today, the startup I co-founded with my best friend?Bu?ra Gündüz?put up billboards all over San Francisco. I’m excited to share that October was HockeyStack’s best month ever! Getting close to our first $XXM quarter, and we added 15 people to the team. I’m extremely proud of everyone on our team - there is an insane push on new product development, pipeline, and revenue. We are very close to a breakthrough in our space. And I thought seeing HockeyStack everywhere in SF would be the perfect way to celebrate the year. Here’s how it happened: I made a post about a sticker on our office building that led to many people talking about it. The post went semi-viral on LinkedIn, and I got a DM from?Charlie Riley?about doing the same thing at scale using billboards. It was the first time I’ve heard about?OneScreen. I did a ton of research online, talked to their team and customers, and we went live. It moved quickly! But this is not just another marketing campaign... It’s a testament to how far we have come. Ever since I left my family and friends behind and moved to SF for YC, it’s been my dream to plant our flag in the city where most of the companies I look up to were born. (OpenAI, Rippling, Airbnb, and pretty much all other YC unicorns) Billboards are now live on both sides of 101 highway, 3rd street, South SF, all bus stations, and more. (Send me pics if you see them!) I’ll share the results, and how I am tracking them soon!

A Fresh Approach to Combat Black Friday Digital Ad Fatigue with Out-of-Home Ads https://hubs.ly/Q02YqpFC0

How DTC brands like poppi find customers in new places using out-of-home advertising https://hubs.ly/Q02YpWRx0

Digital ad costs are highest during the holiday shopping season. Don't miss out on retail foot traffic by ignoring real-life ads that deliver real-time brand impressions and engagement. At OneScreen.ai, we use retail data to plan strategic Out-of-Home ad campaigns for DTC brands that drive shoppers into stores or directly online to buy.? When OOH is added to paid social and other digital channels, it's a powerful combination.? Learn how to drive foot traffic this holiday season with measurable OOH ads in our recent blog.? https://hubs.ly/Q02YgTCZ0

Thanks to Lucia Maffei and Boston Business Journal for highlighting how OneScreen has grown by helping marketers strategically plan, execute and measure out-of-home advertising effectiveness. Lucia did an excellent job explaining how we use a wide range of data sources to build and buy a custom outdoor advertising plan that complements digital marketing and how geofencing and measurement align to deliver positive results for each company's marketing ROI. "You get the targetability and measurability of digital ads. We can provide that for real-world advertising,'" CEO Alex Ewing said. "What we see with our clients all the time is how, not only does the OOH itself have a positive ROI, it has a positive impact across channels: It's going to make your podcast more effective, your traditional digital [ads] more effective." Read the whole article about our growth here (paywall): https://lnkd.in/eJa2JKt9