One Rawr | The Fractional Marketing Company

Ever feel too close to your own brand? When you're in the weeds, it’s easy to overlook messaging gaps, audience disconnects, and outdated content. That’s where a fractional marketing team makes all the difference. Here’s why: ? We spot blind spots and inconsistencies you might not see. ??We align your brand messaging with business goals. ??No full-time hiring required, just high-level strategy when you need it. Sometimes, a fresh perspective is all you need to bring your brand positioning back to life. Let’s chat about how we can help.

Branding and brand positioning are NOT the same thing! Branding is the visual identity—logo, colors, typography. Brand positioning is about perception—where your brand stands in the market and why customers should choose you. As a fractional marketing agency, we audit and refine brand positioning so businesses don’t waste time on tactics that don’t align with their market strategy. If you're struggling with your brand, reach out!

Did you hear the tea?! LinkedIn is cracking down on data scraping and says goodbye to Apollo.io and Seamless.AI - Let me fill you in!

No More Shortcuts – The Future of B2B is Built on Trust ? LinkedIn is making it clear! Data scraping is out, and ethical engagement is in. The platform has taken serious action by removing the LinkedIn pages of Apollo.io and Seamless.AI, two major data providers accused of unauthorized scraping. This follows LinkedIn’s ongoing legal battle against companies that extract user data without permission—part of a broader effort to protect member privacy and enforce compliance. ? If your lead generation strategy has relied on third-party scraping tools like Apollo.io or Seamless.ai it’s time to shift gears. ? What does this mean for B2B companies? Instead of chasing data tools, build relationships. Engage directly, create valuable content, and use LinkedIn’s own tools—like Sales Navigator—to connect with the right people the right way. ? This isn’t just about compliance—it’s about staying ahead. The companies that adapt now will be the ones that thrive in a privacy-first world.

Your business doesn’t need more followers. It needs more customers. Vanity metrics—likes, shares, and followers—are easy to chase but don’t always translate into business growth. What really matters? ? Targeted strategies ? Meaningful engagement ? Quality leads Let’s focus on what truly moves the needle. If you need help getting started, reach out!

CEOs and Founders, do you REALLY have time to DIY your marketing? Be honest. Marketing isn’t just posting on social media or sending emails—it’s strategic. It requires time, expertise, and consistency. If you’re juggling a million things and marketing keeps slipping down, it might be time for some help. Swipe through to see if you could use some help.

Good marketing doesn’t feel like marketing. It's the right message, at the right time, to the right person. The best marketing feels effortless—like a natural conversation, a helpful suggestion, or an answer before the question is even asked. Today’s audiences don’t want to be sold to; they want to be understood. Brands that win aren’t the loudest—they’re the ones that connect. That starts with strategy, empathy, and timing. Let’s make marketing that feels right.

Signs You Might Need a Fractional CMO If any of these sound familiar, it might be time to bring in strategic leadership: -You’re spending money on marketing, but you don't see ROI or see if it's working. -Your marketing is scattered and not cohesive -You keep losing deals to competitors, and you're not sure why A Fractional CMO brings executive-level strategy without the full-time cost. They align marketing with your business goals so you see real results.

Your website should be helping you not hurting you. A well-designed website isn’t just about looking good—it should actively drive results. Here are 3 things to fix ASAP so your site generates more leads: 1. Social Proof – People trust people. Highlight testimonials, case studies, and reviews to build credibility and encourage conversions. 2. CTAs – If your call-to-action (CTA) isn’t clear and compelling, visitors won’t know what to do next. Every page should guide users toward a goal— booking a demo, signing up, etc. 3. Mobile Experience – Over 50% of web traffic comes from mobile devices. If your site isn’t optimized for mobile, you’re missing out on potential customers. Test it on different screens and fix any issues.

You have a great product. But does your audience know about it? Businesses pour all their energy into building an amazing product or service—only to realize that no one is paying attention. Great products don’t sell themselves. You need the right strategy to reach your ideal audience. That means: ? Clear messaging that speaks to your customer's needs ? Positioning that highlights what sets you apart ? A marketing strategy that aligns with your sales process