It’s one thing to be aspirational in your #marketing messages; it’s another thing to be fluent in culture. one50one’s A .Troy Brown recently sat down with his team to stress the importance of training #AI to show true culture-forward representation.
one50one
营销服务
Raleigh，North Carolina 266 位关注者
A full-service marketing and advertising agency that can make you relevant, always present, and real.
关于我们
We are a multicultural agency that creates data-driven marketing initiatives that are extremely targeted, contagiously positive, and positioned to help brands achieve their business goals while lifting up the communities they serve. We currently serve as a primary DSM resource and partner across numerous lines of business; providing insights and strategy, campaign management & execution, application development, storytelling & content development, licensing & distribution, and business development to multiple brands, agencies, media and entertainment companies.
- 网站
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https://www.one50one.com
one50one的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Raleigh，North Carolina
- 类型
- 私人持股
- 创立
- 2008
- 领域
- paid social、programmatic media buying 、social media strategy and execution、content creation、content marketing、content strategy、IRM (Influencer Relationship Management)、paid media planning & buying、event production (large scale)、talent procurement & management、social listening & audience intelligence、web/app development、UX/UI strategy and execution和cultural intelligence & insights
地点
one50one员工
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Nate Berger
User Experience (UX) Specialist | Maker of websites, apps and omelettes
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Dawnne Nightingale-Amey
EXECUTIVE LEADERSHIP | BUSINESS DEVELOPMENT | TEAM BUILDER|MARKETING PROFESSIONAL | 20+ YRS
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Timothy Johnson
Data & Analytics at one50one
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barney demonbreun
Financial Specialist at Transamerica
动态
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Are you a non-profit? Are you focused on Gen Z? #causemarketing
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Culture Forward. It's a term we use with clients because we think the term "multicultural" is off-target and limiting. Hear how our founder, A .Troy Brown, describes it. #cultureforward #marketing #dei
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Team member Dawnne makes an EXCELLENT point about practicing ethical marketing through "Intentional appropriation." ???????????? Do you agree, or do you have examples? Drop us a reply below (bonus points for video replies)! #cultureforwardmarketing #marketing #representation
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At one50one, we see inclusion fumbles regularly in the marketing landscape. We actually have to try to fix a fair amount of them. LOL Nadia discusses the connection between DE&I programs and better marketing. We wish she did have a magic wand!! ???????????? #marketing #dei #agencylife
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Responsible TRAINING of #AI models is just as important as responsible usage. A .Troy, Timothy, and Nadia recently had a great conversation around the topic. #cultureforward #representation