One 10 Media

We were all hands on deck the last few weeks, helping clients switch to Google’s new sending requirements. One question clients asked most often was about the simplified unsubscribe process. “But won't that increase my opt-out rate?” We viewed this as an opportunity rather than a setback. Because the reality is that an easy opt-out can benefit your brand. It means your list is packed with engaged subscribers who absolutely love what you have to offer! And letting go of the uninterested means we can focus on those who genuinely care. And that? That’s where real growth happens! What was your take on making unsubscribing easier? Drop a comment below!

We do a lot of email audits, and we’re shocked by how many brands hit ‘send’ on just a couple of emails a month. Their fear? Annoying subscribers… If your email revenue isn’t where you want it to be, it may not be a strategy issue; It could be you’re underutilizing your best tool. So, what’s the solution? Simple… Send. More. Emails. If you’re struggling to see emails contribute at least 30% of your revenue, hit us up… Let’s turn those numbers around.

We do a lot of email audits, and we’re shocked by how many brands hit ‘send’ on just a couple of emails a month. Their fear? Annoying subscribers… If your email revenue isn’t where you want it to be, it may not be a strategy issue; It could be you’re underutilizing your best tool. So, what’s the solution? Simple… Send. More. Emails. If you’re struggling to see emails contribute at least 30% of your revenue, hit us up… Let’s turn those numbers around.

Friday Fast Fact Automated birthday or anniversary emails can generate 342% higher revenue per email than standard promotional emails. Despite this, many DTC brands overlook the power of celebrating customer milestones.

You know that old saying, ‘the shoemaker’s son always goes barefoot’? That’s kinda been our story at One 10 Media. We've been so focused on growing our client's businesses that we've put almost no effort into developing any social media content. On one hand, I’m kinda impressed how far we’ve made it without a social media presence. On the other hand, better late than never, right?? So cheers to new adventures, keeping our clients front and center as always, and sharing a little knowledge along the way! Mike

Celebrating a big client win today with the #1 board game on Amazon. During the holidays… Amongst some big players in the game space. “Hey all, a fun screenshot to share: woke up this morning and Ransom Notes was the #1 board game on Amazon. I’ve no doubt this milestone is due to the marketing expertise, creativity, and hard work each of you have contributed — thank you for helping us get here!” - Evan & Josh's Very Special Games Company Congrats Evan Katz & @Josh Roberts! We're honored to be part of your journey.