One Goal Consulting

We're in full swing of the trade show season. Attending major restaurant technology events is a significant investment for vendors. With booth expenses, travel costs, staffing, and promotional materials, budgets quickly escalate. To ensure a meaningful ROI, restaurant technology vendors must approach these events strategically. Here are key strategies to maximize your trade show success: 1. Set Clear Goals Define precisely what you hope to achieve—brand awareness, lead generation, or deeper industry relationships—and tailor your event activities accordingly. 2. Clearly Differentiate Your Offering Major industry events are crowded, and decision-makers face countless pitches. Vendors must clearly and concisely articulate their unique value proposition, highlighting how their solutions solve industry-specific challenges. 3. Prioritize Effective Follow-Up Leads generated at events often go cold due to delayed or impersonal follow-up. Establish a structured, timely, and personalized follow-up strategy before the event. Immediate, tailored follow-ups significantly enhance conversion rates and overall ROI. 4. Leverage Thought Leadership Participate actively in panels, discussions, or presentations to showcase your expertise. Thought leadership positions your brand as an industry leader and organically attracts genuinely interested decision-makers. We can help. OGC is the premier "Restaurant Technology Tour Guide" for dozens of the industry's best restaurant brands. Want to be on the tour, too? Reach out to us. #tradeshows #NRA2025 #RLC2025 #FSTEC2025 #RFDC2025 #FASTCASUAL2025

As a restaurant industry professional, whether you’re working with independent operators or national chains, understanding the nuances of social media platforms can help you have smarter, more impactful conversations about digital growth. This cheat sheet breaks down five key areas—???????? ????????????????????, ?????????????? ??????????????, ???????????????? ????????????????????????, ?????????????????????? ??????????????????????????, and ????????????????-???????????????? ????????????—so you can guide restaurant operators toward the most effective strategies on ??????????????????, ????????????, ????????????????, and ?? (formerly Twitter). With the right insights, you can help restaurants maximize visibility, attract new guests, and drive loyalty—turning casual diners into repeat customers. We hope you find this cheat sheet useful! #makeitpop

Curbit is making "happy handoffs" for omnichannel orders! Restaurants that want to make the most of their top-shelf tech stack should check these guys out. They integrate with your existing POS, online order management, and kitchen display systems—no additional tech lift, just a seamless fit. Restaurant brands can keep their order promise times with Curbit! Olo Toast QSR Automations Thanx Ovation Kitchen Armor PAR Technology Paytronix Checkmate NCR Corporation Oracle Hospitality Microsoft Scott Siegel Francis Dougherty Kevin Pidduck

Sales professionals are often caught in a relentless cycle that can feel nearly impossible to escape. We’ve seen firsthand how this?“Vicious Cycle”?plays out—and why it’s time to address the harsh realities facing enterprise sales teams when the honeymoon phase ends. If you're in restaurant technology sales, we've developed a new model that allows you to be a trusted advisor to your best client relationships while maintaining your day job. If this blog post makes sense to you, consider joining the growing OGC network and earning what you deserve. #restauranttech #sales #advisor #revenue #smarter ?? Follow us and read more: https://lnkd.in/eVkQUS55

The restaurant tech sales model is broken. Here’s how we fix it. If you’ve spent any time selling technology to restaurants, you know the struggle: ?? Too many vendors. ?? Decision fatigue. ?? Cold outreach that goes nowhere. Restaurant operators are bombarded with sales pitches daily, and most of them are ignored. Not because the solutions are bad—but because the approach is broken. Our recent post hits the nail on the head: The current sales model isn’t working. Restaurants don’t want more cold calls. They want trusted advisors who understand their business, bring real insights, and make their lives easier. What’s Wrong With Restaurant Tech Sales? ?? Oversaturation: Thousands of tech vendors fighting for attention. ?? Misaligned Messaging: Selling features instead of solving problems. ? Time Constraints: Operators don’t have time for endless demos. How Do We Fix It? ? Focus on Relationships, Not Transactions – Stop selling, start consulting. ? Industry-Specific Messaging – Speak their language. Show real-world impact. ? Smarter Outreach – Ditch the cold spam. Build credibility through thought leadership, referrals, and strategic content. Are you seeing the same challenges in restaurant tech sales? Let’s talk. Drop a comment or DM any of us: Matt Haselhoff Mike Falcone Donald Guarnieri Paul Molinari Popcorn GTM #RestaurantTech #Sales #TrustedAdvisors #Growth #PopcornGTM #OneGoalConsulting ?? Read the full blog here on our new website! https://lnkd.in/eMVAbpNj

I haven’t met with a corporate restaurant team that isn’t dealing with a tech roadmap that is at capacity. As 2025 priorities get underway, getting creative with tech efficiencies can help operators navigate the headwinds of various cost centers in the business. Here are my thoughts on three solutions to the most common problems we see.

This was a great conversation yesterday with Chad Horn from Inc Tank GTM!