OnCampusNation, a division of The Campus Agency

Want to reach college students in a real, meaningful way? The Campus Agency specializes in on-campus marketing, student ambassador programs, and brand activations that make an impact. Whether you’re a brand looking to engage Gen Z or a student interested in new opportunities, we create experiences that matter. #CampusMarketing #GenZEngagement #TheCampusAgency #BrandActivations #StudentOpportunities

?? Grammys Recap: The Rise of a New Era of Pop Stardom ?? The 2025 Grammys made one thing clear—social media, especially TikTok, is now the most powerful force in music marketing. Artists like Chappell Roan and Sabrina Carpenter have seen massive success, not just because of traditional industry backing, but because of viral fan engagement. ?? ?? Chappell Roan built a dedicated following through high-energy festival performances that created a FOMO effect—fans who missed out felt they had to see her live. ?? Sabrina Carpenter has been in the industry for years, but her role as an opener for The Eras Tour gave her a whole new audience. Her performances—and the way she engaged with fans—blew up on TikTok, helping her finally break into the mainstream. Social media is reshaping artist discovery, engagement, and fan loyalty like never before. Is TikTok the new A&R department? Our very talented Senior Community Manager Kendall Hathaway joins us as we break it all down in our latest episode of The Campus Insider: Marketing to Gen Z. ?? Listen here: https://lnkd.in/gHHs7AYf Let us know in the comments—who do you think is the next big breakout star? ?? #Grammys #MusicMarketing #TikTokTrends #GenZMarketing #ChappellRoan #SabrinaCarpenter #SocialMediaMarketing

Join us this spring for our Virtual OCN Social Media Workshop and Q&A designed for students! ? Learn about creating engaging content, how to plan content strategy using analytics, and hear from some of our top OCN ambassadors! ? Registration is open! Save your spot: https://lnkd.in/epdef5Np

?? Instagram Algorithm 2025: What Marketers and Creators Need to Know ?? Big changes are coming to Instagram in 2025, and understanding the platform’s new algorithm is essential for staying ahead in the social media game. In the latest episode of The Campus Insider: Marketing to Gen Z, we break down: ?? The two new categories of reach: Connected (followers) and Unconnected (non-followers). ?? The three key metrics that matter most: Watch Time, Likes, and Sends. ?? How to tailor your content strategy to maximize growth and engagement. Whether you’re a marketer looking to drive discovery or a creator focused on connecting with your audience, this episode will give you actionable insights to make the most of these updates. ?? Listen now: https://lnkd.in/epM2V5eH What are your thoughts on Instagram’s changes? Let’s discuss how this will shape your 2025 strategy in the comments! #SocialMediaMarketing #GenZMarketing #InstagramAlgorithm #ContentStrategy #MarketingTrends

?? The Future of TikTok: What Brands and Marketers Need to Know ??? TikTok’s uncertain future in the U.S. has sparked a wave of change in the social media landscape. With pressure from lawmakers and even rumors of Elon Musk’s interest in buying the platform, brands and creators are preparing for what comes next. In the latest episode of The Campus Insider: Marketing to Gen Z, we explore: ?? Why users are flocking to TikTok’s sister apps, RedNote and Lemon8. ?? What Elon Musk’s potential involvement could mean for social media. ? How brands can create contingency plans to stay ahead, including diversifying platforms and engaging with new audiences. ?? Listen now on Spotify or your favorite podcast platform to learn how to adapt and thrive in this rapidly changing digital environment. ?? https://lnkd.in/e9bChwTF What’s your take on TikTok’s future? Are you exploring RedNote or Lemon8 for your brand? Let us know in the comments! #MarketingToGenZ #TikTokBan #SocialMediaMarketing #RedNote #Lemon8 #InfluencerMarketing #TheCampusInsider

Have you heard about Meta’s rollout of AI-generated accounts on Facebook and Instagram? These AI profiles are set to redefine influencer marketing by introducing new levels of scalability, personalization, and creativity. In the latest episode of The Campus Insider: Marketing to Gen Z, we explore: ? Real-world examples from Prada Group, Red Bull, and Tinder. ? How brands can balance AI influencers with human creators. ? Strategies to embrace this shift while staying authentic. Whether you’re a marketer, brand strategist, or simply curious about the future of digital engagement, this episode offers actionable insights on navigating the evolving influencer landscape. ?? Listen now on Spotify or your favorite podcast platform! ?? https://lnkd.in/eM8_mnHT ?? How do you think AI-generated accounts will shape the future of marketing? Let us know in the comments! #MarketingToGenZ #InfluencerMarketing #AIInfluencers #BrandStrategy #Meta #DigitalTrends #TheCampusInsider OnCampusNation, a division of The Campus Agency

?? New Podcast Episode Alert! ??? As 2025 kicks off, understanding how Gen Z approaches New Year’s resolutions and evolving trends is more critical than ever for brands looking to stay ahead. In the latest episode of The Campus Insider: Marketing to Gen Z, we dive into: ? Key Gen Z Trends for 2025 ?? How brands are leveraging AI-powered tools to meet demand ?? The growing importance of financial literacy platforms ??♂? Evolving wellness priorities shaping brand connections Whether you’re a marketer, brand strategist, or entrepreneur, this episode offers actionable insights on how to engage the next generation of consumers with relevance and impact. ?? Tune in on Spotify or your favorite podcast platform and start building smarter campaigns today! ?? https://lnkd.in/eSeUbKNT #MarketingToGenZ #Podcast #BrandStrategy #ConsumerTrends #GenZMarketing #TheCampusAgency

??? New Episode Alert: Gen Z Holiday Shopping Trends for 2024 ?? What’s topping Gen Z’s wishlists this year? From UGG mini-platform boots to the Dyson Airwrap, Gen Z is driving holiday trends with their love for products that are trendy, functional, and Instagram-ready. In this episode of The Campus Insider: Marketing to Gen Z, we break down: ? The hottest items Gen Z wants this holiday season – like SKIMS loungewear, rhode skin skincare, and Alo Yoga sets. ? Why these products are dominating social media and influencing shopping behavior. ? How brands leverage influencer culture, social media virality, and exclusivity to turn products into must-haves. If your brand wants to connect with this influential audience, tune in to learn how to align with Gen Z marketing trends, build buzz, and stand out this holiday season. ?? Listen here: https://lnkd.in/ePExWRFH ?? Which Gen Z trend or product has caught your eye this season? Let’s discuss below! #GenZMarketing #HolidayShoppingTrends #DigitalEngagement #BrandingToYouth #TheCampusInsider #CollegeCampusTrends

?? New Episode Alert: The Campus Insider - Marketing to Gen Z ?? Gen Z is redefining the way we connect! With 49% feeling overwhelmed by social media and 37% actively cutting back on screen time, brands must adapt to this digital detox trend. ??? In this episode, we explore: ?? Opportunities in digital engagement and offline branding ?? How brands like Lush Fresh Handmade Cosmetics North America, Patagonia, and Nike are prioritizing student insights ?? Creative strategies like digital detox cruises and minimalist devices like BoringPhone From college campus trends to building trust with a mindful audience, we’re diving deep into how to stay relevant in a tech-savvy yet screen-conscious world. ?? Tune in now for actionable insights and strategies: https://lnkd.in/eD-rHevW ?? How is your brand creating meaningful offline connections? Let us know in the comments! #GenZMarketing #DigitalDetox #CampusTrends #BrandingToYouth #TheCampusInsider

As fall semester wraps up, I can’t help but reflect on how fulfilling this journey has been. One of the highlights? Being a NARS On-Campus Ambassador! NARS Cosmetics OnCampusNation, a division of The Campus Agency From organizing events to creating captivating content, this experience pushed me creatively and professionally in ways I’ll carry with me into my future. I loved showcasing the iconic NARS brand while learning more about event planning, marketing strategy, and connecting with my peers in meaningful ways. Winning Best Instagram Content was such an incredible honor—it reminded me of how far passion and consistency can take you! I’m so grateful to NARS, On-Campus Nation, and especially Kendall Hathaway, for guiding and supporting me throughout this campaign from start to finish. You made this experience truly unforgettable! As a senior with a passion for creative direction, social media, and advertising, I’m excited to continue building on these experiences. Here’s to landing even more opportunities to grow, learn, and create! To anyone who’s worked with me or supported my journey, thank you—and to NARS, I hope to work with you again soon! #NARSOnCampus #CreativeDirection #ContentCreation #EventPlanning #SeniorSeason #Marketing #Grateful #LetsWork