OmniScale Media

OmniScale Media is looking forward to attending SC Conference Series in the heart of beautiful Atlanta Georgia this next week! SC24 provides the perfect environment to connect, collaborate, and help showcase insights on the most transformative technologies. This year’s focus on advancements in HPC, quantum computing, and AI-driven innovations is sure to drive record attendance and we look forward to exchanging ideas, discussing the industry’s latest, and exploring collaborative opportunities. Are you attending SC24? Let's connect and shape the future of computing together! #SC24 #Supercomputing #HPC #QuantumComputing #AI #DataScience

Ayar Labs has achieved a remarkable transformation from research-focused innovator to a leader in optical interconnect technology. Through a strategic partnership with OmniScale, the company has elevated its brand and digital presence, defined a new product category, and spearheaded a revolution in advanced chip-to-chip communication for #AI & #HPC. Discover how OmniScale helped drive this evolution—boosting market credibility, thought leadership, and lead generation. See the results here: https://lnkd.in/gK-eD3c4 #OpticalInterconnect #ArtificialIntelligence #HighPerformanceComputing #TechMarketing #Branding #EmergingTech #DeepTechMarketing

As a co-founder of OmniScale Media, I work to create bridges between groundbreaking technological innovations and the wider world. Through strategic media and marketing efforts, we amplify the stories of HPC's transformative power, ensuring that the incredible advancements in this field reach and resonate with diverse audiences. Much of our work highlights the human impact of HPC technologies, from accelerating research in Alzheimer's disease to enhancing national security. By crafting compelling narratives, we showcase not just the technical achievements but also the societal benefits of these innovations. This storytelling serves to democratize advanced technologies, making them accessible and relevant to broader communities. One of my proudest achievements is our agency's role in promoting HPC's contributions to addressing global challenges. For instance, the work we’ve done with the SC conference has spotlighted how supercomputing aids in climate modeling and disaster response, demonstrating HPC's critical role in creating a safer, more informed world. Through these efforts, we help drive the adoption of HPC and AI solutions that can improve quality of life on a global scale. With a rich experience of 25 years in HPC, I am deeply passionate about its potential to transform industries and improve lives. This passion for HPC, AI, and other advanced technologies is what drives me every day! My name is Isaac Lopez and I am the President of OmniScale Media. #hpcreates #SC24 #HispanicHeritageMonth

AI's insatiable appetite for data is pushing interconnect solutions to their limits. By harnessing photons instead of electrons, our friends at?Ayar Labs?are?leaving traditional copper-based solutions in the dust... Optical I/O and co-packaged optics are game-changers in the world of high-bandwidth, efficient data transfer. These solutions are tackling power consumption and bandwidth challenges head-on, with advanced laser packaging as a key enabler of the technology. As proud supporters of the?CW-WDM MSA, we're excited to see these innovations driving AI infrastructure forward. Want to geek out on the details? Check out?Vishal C.'s article on?Lightwave Online:?https://bit.ly/3YJMN3c ? #AI #OpticalIO #CWWDM #SiliconPhotonics #OpticalConnectivity #Datacom

Podcasting is all the rage these days, with everyone from solopreneurs to major corporations jumping on the bandwagon. But is it really worth the effort? Tim Soulo, CMO at Ahrefs, reveals the harsh realities of launching and promoting a podcast after crossing 10K downloads for the Ahrefs Podcast. Soulo's candid insights shed light on the monumental challenges of podcasting, from the sheer workload and team effort required, to the difficulties of interviewing, promoting, and monetizing the content effectively. He argues that podcasts have a short shelf-life, are a poor format for selling products directly, and that relying on guests for promotion is often futile. While not dismissing podcasting altogether, Soulo's blog serves as a reality check for those considering venturing into this space. As technology marketers, we must carefully evaluate the costs and benefits before investing resources into new content formats. Check out the full article for Soulo's 10 compelling reasons to reconsider starting a podcast, and stay tuned for his counterarguments once the Ahrefs Podcast hits 50K downloads: https://bit.ly/3VZHw4U #Podcasting #ContentStrategy #DigitalMarketing #TechPodcasts #MarketingInsights

In a move signaling the convergence of science and generative AI, OpenAI and Los Alamos National Laboratory have announced a pioneering partnership to evaluate the use of multimodal AI models in #bioscience research settings. Key takeaways for the #HPC and #AI communities: ? It's the first evaluation of its kind testing multimodal frontier models like GPT-4o in a lab setting, pushing beyond previous text-based evaluations. ? It will assess both experts' and novices' abilities to perform complex laboratory tasks with AI assistance. ? The partnership aligns with the recent White House Executive Order on trustworthy AI development. This initiative is a clear indicator that the future of scientific computing will increasingly involve the integration of advanced AI capabilities. It also highlights the importance of rigorous safety evaluations as AI continues to evolve rapidly. https://lnkd.in/gNkiEecK #HPCmeetsAI #ScientificComputing #TechConvergence #FrontierAI

According to McKinsey & Company, generative AI could reap $3.3 trillion in annual productivity gains - and it’s no secret, marketers are on the front lines of #GenAI adoption. As customer engagement becomes increasingly fragmented, marketers need scalable solutions to create personalized campaigns. The evolution of GenAI in marketing is unfolding in three distinct phases: (1) the development of marketing copilots, (2) the introduction of marketing agents, and (3) the rise of autonomous marketing teams. Currently, most marketers are using AI copilots to assist with content creation and audience segmentation, allowing them to focus on strategic tasks. Some are moving into the the phase where AI agents are personalizing campaigns and automating more complex tasks, leading to a hyper-personalized marketing approach. In short order, AI will operate as autonomous marketing teams, handling everything from strategy to execution. The potential of GenAI in marketing is vast, and its impact is only beginning. OmniScale is testing and building every day to make sure we, and our clients, are ahead of the curve. https://lnkd.in/gFKp_PUm #MarketingInnovation #AI #MarketingStrategy #DigitalTransformation

Recent leaked Google Search documents highlight the importance of building a "notable, popular, well-recognized brand in your space, outside of Google search." If the leaked insights are legit, Google’s algorithm heavily weighs a brand’s overall popularity, reputation, and presence beyond its search performance. For B2B tech marketers, this underscores the need for a comprehensive marketing strategy that builds brand equity across multiple channels, including social media, advertising, PR, and offline marketing. Focus on creating a strong, recognizable brand that resonates with your audience across all platforms. https://bit.ly/4bymmRK #SEO #DigitalMarketing #BrandStrategy #GoogleSearch

Many technology startups struggle to effectively leverage paid, owned, and earned media. Without a balanced approach, fledgling brands miss opportunities to maximize reach and ROI... We often see brands rely too heavily on one or two media types. Over-investing in paid ads can be costly without the credibility of earned media. Focusing solely on owned channels limits reach if you don’t have a large existing audience. An imbalanced media mix leads to lackluster results and wasted budgets. -?Paid ads may drive traffic but not conversions. -?Owned content doesn’t reach enough of the target audience. -?Earned media can’t be generated without a solid content foundation. The answer lies in a strategic combination of paid, owned, and earned media. Each plays a vital role. -?Owned media establishes brand identity and houses content. -?Paid media amplifies reach and targets key demographics. -?Earned media lends credibility and viral potential. The synergy between paid, owned, and earned media is invaluable. But it requires expertise to balance each element and align them to business goals. At OmniScale Media, we live and breathe this stuff. We can analyze your current media mix and realign it for maximum ROI. We balance owned, paid and earned channels to boost awareness, generate leads, and drive sales. Don't let your marketing efforts languish in media mediocrity. Contact us today to discuss a comprehensive media strategy tailored to your business objectives. https://lnkd.in/g6kEXHfm #DigitalMarketing #MediaStrategy #POEM #PaidMedia #OwnedMedia #EarnedMedia

Despite the early promises of self-driving cars, it's generative AI copilots that are making tangible impacts today. With advancements led by Microsoft's GitHub #Copilot and IBM's #WatsonX, developers and data engineers are experiencing a new level of productivity. As Ciaran Dynes from Matillion puts it, these tools enhance work without altering existing habits, proving game-changing for businesses. This article from Alex Woodie at BigDATAwire explores the rise of AI copilots and the longer-than-expected arrival of self-driving cars: https://lnkd.in/g8KaxSS5. #AI #SoftwareDevelopment #DataEngineering