Omnify TV

With 80% of respondents in a recent survey stating that CTV lacks transparency and user control, there’s a clear call to action for advertisers and platforms alike. At OmnifyTV, we see this as an opportunity—not a roadblock. By leveraging cutting-edge tech and audience insights, we’re helping brands deliver impactful, privacy-first campaigns that thrive in today’s evolving digital landscape. #CTVInnovation #AdvertisingExcellence #DigitalFuture #OmnifyTV

Connected TV (CTV) is officially the fastest-growing ad channel in the U.S., with ad spending expected to cross $30 billion by 2025. But with growth comes challenges: measurement, cross-channel reconciliation, and data activation top the list for advertisers in this booming space. At OmnifyTV, we’re empowering brands and publishers to unlock the full potential of CTV through innovative solutions that prioritize transparency, accuracy, and a seamless viewer experience. As CTV continues to reshape the media landscape, the question is: Are you ready to ride the wave of this revolution? Let’s connect and discuss how OmnifyTV can help you. #ConnectedTV #CTVAdvertising #AdTechInnovation #OmnifyTV

AdExchanger’s recent study highlights how increasing app-to-web match rates can unlock major revenue streams in ad tech and enhance ROI for brands. By effectively connecting app users to their web activity, advertisers gain a more holistic view of user behavior, enabling better-targeted campaigns and more relevant ad experiences. For ad tech players, improved match rates mean millions in additional revenue potential. And for brands? Higher match rates translate to better engagement, more precise audience targeting, and optimized spending. #AdTech #AppToWeb #OmnifyTV #DigitalAdvertising #ROI

Understanding and leveraging video metrics can transform campaign outcomes! Here’s a quick breakdown of some crucial metrics that are shaping the media landscape: -Viewability: Ensures ads are seen by users, a baseline for meaningful engagement. -CTR (Click-Through Rate): Measures the action! CTR tells us how compelling our ad is in prompting users to take the next step. -Video Completion Rate (VCR): Tracks the percentage of users watching till the end, revealing engagement quality. -Attention Score: Captures the depth of user focus on an ad, highlighting how well content resonates. With a data-driven approach, OmnifyTV helps you optimize for each of these metrics, ensuring your campaigns hit the mark every time. #VideoMetrics #AdTech #OmnifyTV #CampaignPerformance

The latest TV Key Facts report from RTL AdAlliance highlights how AI is reshaping TV advertising—enhancing everything from ad creation to audience targeting while TV’s unique emotional pull keeps viewers engaged. As Broadcaster VoD and Connected TV grow, we see a new wave of ad strategies that blend tech with the human touch. With European audiences spending an average of 3+ hours daily on TV, AI’s role is more crucial than ever in delivering impactful, personalized experiences. #AdTech #AI #TVAdvertising #CTV #DigitalTransformation #OmnifyTV

??**New Look, Same Bold Spirit!**?? Mountain Dew just dropped a fresh new look inspired by its heritage roots—proof that sometimes embracing where you come from can make the biggest impact. At OmnifyTV, we love seeing brands reimagine themselves to stay true to their audience while still pushing boundaries. What’s your favorite rebranding of the year? #Rebranding #MountainDew #OmnifyTV

IAB Challenges FTC’s “Click-to-Cancel” Rule The IAB is suing to block new FTC rules that would require digital services to allow “click-to-cancel” options for subscriptions. Supported by the NCTA - The Internet & Television Association and ESA - Electronic Security Association, the IAB argues these changes could impact digital service flexibility and the user experience. #Streaming #SubscriptionEconomy #OmnifyTV

As CTV adoption rises, monetizing this fragmented landscape remains challenging for advertisers. Despite growing audiences, many brands still favor linear TV due to simpler measurement standards and consistent ad performance. CTV, on the other hand, faces hurdles like fragmented targeting, varied measurement practices, and missed opportunities with ad fill rates. To unlock CTV’s full potential, collaboration and innovation are key. Learn more about the path forward for CTV advertising by contacting us!

Google has introduced a new AI video search tool that allows users to ask questions about what they’re seeing in real-time. By leveraging Google Lens, users can now record videos, ask voice questions, and receive instant insights—all powered by AI. This innovation could transform how we interact with visual content, making search more interactive and engaging. What are your thoughts? #OmnifyTV

Amazon is ramping up its ad-supported options on Prime Video, aiming to transform its platform by 2025. This shift reflects a broader trend in the streaming industry, where ad-supported tiers create more affordable access for viewers and offer advertisers new opportunities to connect with highly engaged audiences. As streaming services explore hybrid models, the future of ad-supported content is growing—changing the game for both viewers and brands. #OmnifyTV