Omnify TV

5 Key Insights on CTV Advertising Connected TV (CTV) is reshaping the ad landscape, giving brands more control, better targeting, and deeper insights. According to EMARKETER, here’s what advertisers need to know: - Multiple buying options – Direct deals, programmatic platforms, and OEM partnerships offer flexibility. -Advanced targeting – Leverage audience data for precision-driven campaigns. - Real-time analytics – Track video completion rates, engagement, and direct response actions. -Rising ad spend – CTV ad spend in the U.S. is projected to hit $28.75B in 2024. - Retail media integration – First-party data partnerships are bridging ads with conversions. With CTV’s rapid growth, now’s the time for advertisers to fine-tune their strategies and maximize ROI. #CTVAdvertising #StreamingAds #OmnifyTV #AdTech #ConnectedTV

The Future of Ads on CTV? It’s All About Storytelling. Brands are moving beyond traditional ads—creating immersive, native content on Connected TV to engage viewers authentically. Instead of interruptions, advertisers are building trust through compelling storytelling. How will this reshape ad experiences? Let’s discuss.?? #ConnectedTV #BrandStorytelling #MarketingInnovation #OmnifyTV

Industry experts say Connected TV (CTV) will democratize TV advertising, making it accessible to smaller brands with better targeting and lower entry barriers. Shoppable ads and first-party data are set to drive engagement and improve campaign ROI. ?? CTV is revolutionizing ad strategies. Are you ready for the shift? #CTV #AdTech #ConnectedTV #Streaming #TVAdvertising #MarketingInnovation

Key Trends Shaping the APAC Video Industry in 2025 The APAC video landscape is evolving rapidly, driven by innovation and shifting viewer behaviors. According to new insights, here are the trends shaping the industry: ?? Regional Growth: APAC continues to be a powerhouse for video consumption, with robust growth in both paid and ad-supported models. ?? AVOD on the Rise: Ad-supported video-on-demand (AVOD) is gaining significant traction, offering viewers more options and advertisers new opportunities. ?? Content Localization: Local stories and culturally relevant programming are driving engagement like never before. ?? Tech-Driven Change: Innovations in AI and advanced analytics are transforming content delivery and audience targeting. These developments highlight the immense potential for advertisers and platforms in this dynamic region. ?? What do you think? How will these trends influence the future of video and CTV in APAC and beyond?

FreshDirect recently shared that they saw a 388% increase in conversions and achieved 2.5x higher ROAS by leveraging data-driven advertising strategies and an omnichannel approach. Their success came from: Audience Segmentation: Reaching high-intent audiences with precision. Omnichannel Integration: Aligning campaigns across CTV, display, and mobile for maximum impact. Real-Time Optimization: Using insights to continuously refine performance. This showcases how strategic use of CTV and other channels can drive impressive results for brands. ?? What’s your take? Could CTV and omnichannel strategies be the key to driving higher performance for your campaigns? #CTV #ProgrammaticAdvertising #OmnichannelMarketing #AdTech #OmnifyTV

Peacock is stepping up its game—literally! At CES, the streaming platform showcased exciting experiments with mini-games and vertical videos. These aim to enhance user engagement and cater to evolving audience behaviors. As streaming platforms continue to grow, the integration of interactive content could redefine how viewers engage with their favorite shows and ads. Could this be the next big leap for CTV experiences? What do you think? Could mini-games and vertical video become staples in the future of streaming? #CTV #StreamingInnovation #Peacock #DigitalMedia #Omnifytv

As retail media and connected TV (CTV) continue to converge, the possibilities for digital advertising are expanding. This combination allows brands to leverage first-party data with precision targeting across screens, offering a powerful way to engage audiences in today’s fragmented media landscape. For 75% of US viewers, the cord has been cut. For advertisers, this makes connected TV (CTV) essential. #CTV #RetailMedia #DigitalAdvertising #AdvertisingInnovation #OmnifyTV

A recent LG Ad Solutions report highlights the significant influence of TV ads on gamers' purchasing decisions: -80% of gamers say TV ads impact their video game purchases. -81% are more likely to buy games they see advertised on TV. -83% are open to scanning a QR code on a TV ad for a video game. -Of those, 92% would likely purchase the game after scanning. These findings underscore the power of TV advertising in reaching and influencing the gaming community. #OmnifyTV

CTV advertising is expected to grow to $26 billion in 2024, redefining how brands connect with audiences. With advanced targeting, interactivity, and measurable ROI, CTV is bridging the gap between digital precision and traditional reach. At OmnifyTV, we empower brands and advertisers to maximize this potential with cutting-edge technology and seamless integrations. Let’s shape the future of TV together! #CTVAdvertising #OmnifyTV #AdTech #ConnectedTV #Innovation

Did you know that Connected TV (CTV) viewership now accounts for 60% of total TV consumption? As audiences continue to shift towards digital platforms, advertisers have an unprecedented opportunity to engage viewers with precision and scale. At OmnifyTV, we’re at the forefront of this revolution, empowering brands to harness the power of CTV with data-driven strategies, advanced targeting, and seamless integrations. Let’s redefine how we connect with audiences—together. #CTVAdvertising #AdTech #OmnifyTV #ConnectedTV #Innovation