Omnicom Commerce

???An inspiring panel at #P2PILIVE yesterday!??? ? Tina Manikas, Curt Munk, and Melanie Hellenga, CMO of ZOA Energy, came together for an engaging discussion about how ZOA Energy is thriving in today’s competitive retail landscape. The panel delved into the success of the?Big Dwayne Energy campaign—a bold initiative that not only made a significant cultural impact but also drove impressive conversion at retail. They shared valuable insights into the strategies that connect brand storytelling with actionable consumer behavior, highlighting the importance of innovation and authenticity in commerce marketing. ? A big thank you to everyone who attended and contributed to the conversation. Panels like this are a testament to the power of collaboration and creativity in shaping the future of retail. ? #PathToPurchase #RetailInnovation #BigDwayneEnergy #CommerceMarketing #ZOAEnergy

?Celebrating Leadership & Innovation??Yesterday, our inspiring leader, Jacquelyn Baker, was celebrated as a Brainwave honoree at the She Runs It Changing the Game Awards! This award celebrates leaders who "create disruption" by transforming the way brands and products are marketed—exactly what Jacquelyn does best. We’re incredibly proud of her achievements and the visionary leadership she brings to our organization. Her dedication to innovation and her powerful voice in the industry truly embodies what it means to change the game. Congratulations again, JB, on this well-deserved recognition! #Leadership #Innovation #SheRunsIt #Commerce

Curious how brands thrive in today’s retail landscape? Join Curt Munk and Tina Manikas as they unlock the intersection of commerce and culture with Melanie Hellenga from ZOA Energy at the Path to Purchase Institute Live & Expo. Learn how they’re transforming engagement into real-world impact—and delivering a dose of “Big Dwayne Energy” that resonates both online and in-store.

Check out our Chief Data & Analytics Officer, Michelle Tisdale on the Making Better Decisions podcast, sharing her insights on human-centric analytics and the power of great talent!

We're thrilled to see our Executive Chairperson, Sharon Love, at this incredible summit! Her leadership and dedication to DEI are a vital part of our culture and continued progress. Proud to be part of a community that’s committed to fostering meaningful change. #DEI #Leadership #InclusionMatters

Can we talk about how amazing Groceryshop was? It’s been two weeks, and we’re still buzzing with the incredible insights we gained about the future of grocery retail! We also had the pleasure of connecting with colleagues and hearing from some truly inspiring speakers who are shaping the future of the industry. ? From navigating the growing fatigue with traditional purchase funnels to exploring the increasing role of data and AI in retail decision-making, here are a few key takeaways:? ?? Retail marketers are craving fresh connected commerce models that match modern journeys and diverse audiences. ?? As the labor market tightens, automation and robotics are expected to take center stage. ?? Search is evolving into contextual search. ?? Retail Media Networks are consolidating, and mastering in-store media will separate the leaders from the rest. ?? Visual content—especially short-form video—is shaping the future of retail marketing. ?? By 2026, grocery is projected to account for 19% of all U.S. e-commerce. ? We're thrilled to bring these insights and more back as we continue to evolve retail strategies and push the boundaries of what’s possible! #Groceryshop2024 #RetailInnovation #Commerce #Omnicom

The future of retail media as it evolves, one question is reshaping the industry: Should retailers join an existing ad network or build their own? ????? At Retail Media Days New York, top experts— Ash Khan, Amy Vollet, Frank Kochenash, and Janine Flaccavento—will explore: . Key drivers for launching retail media networks . The benefits of joining global ad networks . What lies ahead for SMB retailers in the retail media space Don’t miss this essential discussion on the future of retail! ?? November 13, 2024 ?? 601 Lexington Avenue, NYC ?? Register now: https://lnkd.in/evZWGsKj

Shoptalk Fall 2024 took place last week, and it was a resounding success! We’re excited to highlight Tina Manikas' session on "Setting Priorities in the Changing Social Commerce Landscape." Joined by Michelle Peterson (Kendra Scott), Steven Tristan Young (Poshmark), and Marisa Runyon (SHEIN), the panel explored how top brands are navigating the complexities of social commerce, which Emarketer predicts will exceed $144 billion in U.S. revenue by 2027. The panelists shared their unique strategies, from building emotional connections to fostering community through live selling, and leveraging real customers in live-streaming to build trust. A key takeaway? Social commerce is not just about transactions—it’s about cultivating communities that drive long-term engagement and loyalty. #Shoptalk2024 #SocialCommerce #ConnectedCommerce #RetailInnovation #Commerce

Social Commerce is Shaping the Future of Retail – and at Shoptalk Fall 2024, we got an inside look at how top brands are leading the charge. ? In the session "Setting Priorities in the Changing Social Commerce Landscape," moderated by Tina Manikas (Global Head of Connected Commerce, Omnicom Commerce), leaders from Kendra Scott, Poshmark, and SHEIN shared how they’re unlocking the full potential of social commerce. ? ?? Michelle Peterson, CMO of Kendra Scott, talked about how they’re creating real connections with customers. Their Game Day collection is more than just jewelry; it’s about emotional moments that resonate with their audience. For them, relationships come first, and sales naturally follow. ? ?? Over at Poshmark, Steven Tristan Young shared how community is at the heart of everything they do. Through Posh Parties and live selling, Poshmark has built a space where buyers and sellers connect authentically—making the shopping experience as fun as it is engaging. ? ?? Finally, Marisa Runyon, U.S. Head of Creative Content from SHEIN dove into how they’ve scaled their live-streaming strategy to foster trust. They focus on real people, not influencers, and the result? Longer engagement times and deeper connections with their audience. ? Across the board, one thing is clear: Social commerce isn’t just about selling. It’s about building communities, fostering engagement, and creating experiences where customers feel connected and valued. ? ?? Do you know a brand that’s using social commerce in an innovative way? Tag them in the comments! Let’s spotlight the brands that are doing it right. ? #ShoptalkFall #SocialCommerce #RetailInnovation #LiveSelling #CommunityBuilding #eComLogistics #CustomerExperience

We’re excited to announce that we've won another award! This time a bronze for our in-store campaign with Zarbee's at the 2024 POPAI UK & Ireland Awards! ?? A huge thank you to our amazing team and our partners at Kenvue for making this possible. See you next year! ?? #Zarbees #POPAIAwards Katy Brown Serge Kelders James Howse Petra Speck Andy Mahoney Angus Gibson