Omeda

???? Big news for #OX8! We’re thrilled to announce that Ariscielle Novicio, Chief Technology Officer at the New York Post, will be a featured speaker at OX8—Omeda’s premier Idea Exchange event—happening May 14-16 in Chicago! As a visionary tech leader driving innovation in media, Ariscielle brings a wealth of knowledge and insights that attendees won’t want to miss. From navigating digital transformation to leveraging data for audience growth, her expertise will be invaluable for anyone looking to stay ahead in the ever-evolving media landscape. Don’t miss your chance to hear from Ariscielle and other industry leaders at OX8. Secure your spot today! ?? https://lnkd.in/e6bbvHjj

?? The OX8 speaker lineup keeps getting better. We’re excited to welcome even more incredible leaders to the stage (and the hallways!) this year: ? Dustin Titus – Chief Revenue Officer, Zoomer ? Stephanie Kaplan Lewis – Co-founder & CEO, Her Campus Media ? Ari Lewis ???? – Co-founder, Arkaea Media Group ? Nino Tasca – Chief Product Officer, Northstar Travel Group ? Merin Pasternak – Senior VP, Commerce & Consumer Media, Blavity ? Nikki Smith – Chief Operations Officer, BNP Media ? Amanda Landsaw – Chief Marketing Officer, Endeavor Business Media ? Elizabeth Kachoris – VP, Digital, PMMI Media Group ? Paul Daniel – Director of Audience, Fusable Learn more and register here: https://lnkd.in/e6bbvHjj

Learn from the best at MACMA Days 2025! Our very own Bettina S. Lippisch, CIPM and Endeavor Business Media's Amanda Landsaw are holding a Masterclass session on April 2: "Navigating the Privacy & AI Readiness Tightrope: Turning Compliance into Competitive Advantage". Dive into data-driven strategies that make compliance a strength, not a setback. ?? Hope to see you there.

?? Attention media professionals! What’s actually working in audience growth, engagement, and monetization in 2025? ?? We all have ideas, but let’s get the data to back it up. We’re conducting our 2nd annual State of Audience survey—an anonymous, quick questionnaire designed to uncover the most effective strategies in digital publishing today. ?? Why take part? ?? Get insights into what’s driving success across the industry ?? Benchmark your approach against peers ?? Contribute to a report that helps the entire community The more people who participate, the better the insights. So if you work in media, we’d love to hear from you! ?? https://lnkd.in/gBDr3UyC Know someone who should weigh in? Tag them below! ??

Media leaders: Your data is most powerful when it's unified. Right now, first-party data isn’t just valuable—it’s essential. But too often, it’s scattered across systems, making it harder to activate, personalize, and monetize effectively. A unified first-party data strategy helps media companies: ? Deliver better audience experiences ? Improve ad targeting & subscriber growth ? Future-proof against privacy & social media platform changes Our latest blog breaks down why unifying first-party data matters more than ever—and provides examples of how Firecrown uses this winning strategy. ?? ?? https://lnkd.in/gDedx4sC

?? What’s on the minds of today’s media and audience professionals? Let’s find out—together. We’re launching our 2nd annual State of Audience Survey—and we want to hear from YOU. This is your chance to share your insights and uncover how top-performing media organizations are navigating audience growth, engagement, and the rapidly changing landscape. ?? This year, we’re diving even deeper—asking the tough questions and surfacing the strategies that truly move the needle. Your voice matters. Your experience shapes the industry. And we can’t wait to share the findings. ?? Take the survey today and help define the future of audience growth:

Your newsletter isn’t just for clicks—it should be driving revenue. ?? But are you making the most of it? We’ve put together 4 proven tactics to help turn newsletters into serious revenue drivers. ?? Grab the full guide ?? https://lnkd.in/gyKsYDCX

?? Check out how Firecrown wins back subscribers with Omeda. Targeting former subscribers might sound like low-hanging fruit, but if your data is scattered, it can be tough. Here's an excerpt from a recent webinar with Nicole McGuire on how Firecrown targets based on behavior to win back more subscribers. Ready to win back more subscribers? Schedule a demo with us: https://lnkd.in/gEyN3byc

???? Get cooking with Joel Hughes at our OX8 Bootcamp Session. ?? Bootcamp is FREE for OX8 registrants! Join us in Chicago for OX8. Great speakers, amazing networking opportunities, and hands-on learning. Register for OX8: https://lnkd.in/e6bbvHjj

?? Exciting News! We’re thrilled to welcome Sean Griffey to Omeda’s Board of Directors! As the CEO and co-founder of Industry Dive, Sean brings a wealth of experience in B2B media, audience engagement, and digital strategy. His deep understanding of the evolving media landscape will be invaluable as we continue to empower brands to grow, engage, and monetize their audiences. We couldn’t be more excited to have Sean’s insights and leadership on board. Learn more about this exciting addition to our team: https://lnkd.in/gED2t3Pr