In OMD’s fifth and final OMD Digest episode of 2024, OMD Worldwide’s CEO, George Manas and Flywheel’s SVP of Media, Drew Habeck, discuss the evolution of traditional retailers into media players. ? ? The pair explored key retail media trends such as top-to-bottom funnel integration and the convergence of streaming and retail media.? ? Watch the full episode: https://lnkd.in/eh6vSrrQ ? #OneOMD #OMDDigest #RetailMedia?
关于我们
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- 网站
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https://www.omd.com
OMD Worldwide的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Media Planning、Media Buying、Marketing、Communications、Social Media、Content、Data Analytics、SEO、ROI、Strategy、Programmatic、Insights、Partnerships、eCommerce、AdTech、SEM和Sponsorship
地点
OMD Worldwide员工
动态
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In this episode of OMD Digest, Juan Fernando Nino Diaz, CEO, OMD LATAM is joined by Amaury Cruz Díaz, Director, Digital & E-Commerce of Omnicom Media Group Mexico to discuss answers to the challenges brands face when adopting clean rooms and how to effectively scale data across the organization.? Watch the full episode here: https://lnkd.in/eB9uAECJ? #OneOMD #Ecommerce #Cleanrooms
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OMD Worldwide joined Boehringer Ingelheim at the inaugural 'BI Media Innovation Day', where agency and client teams united to discuss all things new and next in Pharma, and the critical role of media across the BI portfolio. Throughout the day, George Manas, Shreya Kushari, Jo Zmood, and Mike Storms led conversations on the implications of data, AI, and other tech innovations on the pharma industry, and media and marketing trends set to drive growth in 2025. Thank you Sierra Towers, Jen Freed, .Katherine Freeley, Elizabeth Barrett, and Stephanie Berrier for organizing an incredible event! #OneOMD #PharmaInnovation #PharmaAdvertising
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Amaury Cruz, Director, Digital & E-Commerce of OMG Mexico and Juan Fernando Nino Diaz, CEO, OMD LATAM discuss the importance and advantage of building the correct technology stack for success. Watch the full episode: https://lnkd.in/eB9uAECJ? #OneOMD #OMDDigest #Technology #Insights?
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OMD LATAM’s CEO, Juan Fernando Nino Diaz, and OMG Mexico’s Director of Digital & E-Commerce, Amaury Cruz Díaz, outline actionable insights to build success with our clients. The pair discussed the importance of?building mid-term and long-term roadmaps, creating close communication between agency and clients, and placed focus on operational excellence. Watch the full episode here: https://lnkd.in/eB9uAECJ #OneOMD #OMDDigest
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In a recent interview with Beet.TV, Ben Hovaness, Chief Media Officer, OMD Worldwide shares how OMD is charting a more transparent future for ad auctions in retail media with OMD's Council on Accountability and Standards in Advertising (CASA) and partnerships with the Media Rating Council. Watch the full interview here: https://lnkd.in/e7-Yz65e #RetailMedia #DigitalAdvertising #Transparency
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“We’ll see more virtual influencers owning the culture and the content in the space.” – Dileep Raj Singh, Head of Digital, OMD APAC. ? In this episode of OMD Digest, Dileep joins OMD China CEO, Connie Chan, to share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralization of social media networks in India.? Watch the full episode: https://lnkd.in/e5G8H9mB #SocialCommerce #CommerceCentricity #VirtualInfluencers
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In the latest episode of OMD Digest, Connie Chan and Dileep Raj Singh define the latest social commerce trends that brands can capitalize on today and the top three non-negotiables for brands entering the social commerce space.? ? Watch the full episode: https://lnkd.in/e5G8H9mB? ? #SocialCommerce #CommerceCentricity #APAC #OMDDigest?
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In the latest episode of OMD Digest, Connie Chan, CEO, OMD China is joined by Dileep Raj Singh, Head of Digital, OMD APAC to delve into the rapidly evolving state of social commerce in APAC – which owns nearly 50% of global market share– and how to leverage the latest trends to drive growth. Watch the full episode: https://lnkd.in/e5G8H9mB #OMDDigest?#SocialCommerce #CommerceCentricity #ConsumerJourney
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OMD has again been named the #1 best performing global media network in RECMA’s Diagnostics Report, for the 8th consecutive session. The agency “confirms its leadership, far ahead of its direct competitors,” as reported by RECMA. George Manas, OMD Worldwide CEO shared, “We’ve entered a new era of agency/client relationships in which the bar has been raised from transactional to transformational - and by that, I mean we must be partners in accelerating our clients’ business ambitions.” Read the full announcement here: https://lnkd.in/eaAWPywd #OneOMD #RECMA #Rankings RECMA - Research company evaluating the media agency industry
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