Olyns

????????Sweden just crushed it with container returns!?In 2024, Returpack / Pantamera (Sweden’s DRS operator) recycled a?record-breaking 2.8 billion?bottles and cans - that’s?271 per person! The result? A climate win equal to cutting?180,000 tons of CO??- the yearly emissions of a medium sized city! At?Olyns, we love seeing what’s possible when recycling is easy, rewarding, and part of everyday life. Sweden hit an?87.6% return rate - proof that smart systems and strong partnerships work! Our?AI-powered Cubes?aim to do the same: boost return rates, support?DRS compliance, and give brands a unique way to engage with conscious consumers - all while keeping containers in the loop. Closed loop? Circular economy? Climate action? Check, check, check.?????? #olyns #olynscube #DRS #Sustainability #Recycling #SmartRecycling #CircularEconomy #ClimateAction #greenfuture CalRecycle #RVM https://lnkd.in/gTM7X64k

Big news! ???Olyns is featured as a case study in the brilliant Closed Loop Partners / @U.S. Plastics Pact report,?"Getting Ready for Reuse in Retail". Check us out on page 22 ( link below). While we’re best known for?recycling, did you know that our?AI-powered Cubes?can also collect containers for?reuse programs? ?? How it works: - Our AI can be trained to recognize any container - from a?reusable cup?to a?shampoo bottle????? - No consumer confusion! The Cube?rejects non-eligible items????? - No more messy sorting bins - just seamless, smart, reuse collection??? We’re all about making reuse and recycling simple, scalable, and stress-free. ?? ?? ?? Read the report here: https://lnkd.in/eFnySj24 #olyns #olynscube #reuse #ReuseRevolution #ReverseVending #brands #CPG #sustainablebrands #greenbrands #circularity #NextGen #returnmycup City of Petaluma Ellen MacArthur Foundation Ahold Delhaize Ahold Delhaize USA Church & Dwight Co., Inc. Danone General Mills Retail Industry Leaders Association (RILA) Reusable Packaging Association Clairol WWF Procter & Gamble L'Oréal Starbucks Target PepsiCo The Coca-Cola Company Yum! Brands Peet's Coffee #circulareconomy #sustainability

What’s the best way to go green this St. Patrick’s Day? ?? Wearing green head-to-toe ?? Recycling my bottles & cans at Olyns ?? Ditching single-use plastics ?? All of the above - sustainability FTW! #olyns #olynscube #stpatricksday #lucky #shamrock #gogreen #green #recycle #sustainability #recycleplastic #sustainability #california #bayarea CalRecycle

Olyns CEO Philip Stanger reflects on an incredible few days at the Sustainable Packaging Conference in #Chicago last week, where he spoke about "Transforming Packaging Waste: Incentivizing Consumer Recycling for a Greener Tomorrow", with moderator Sameer Talsania from PepsiCo. "It was a great opportunity to connect with many passionate leaders, innovators, and change makers who are driving real solutions for a more circular, waste-free future." Key Takeaways: ??Collaboration is Everything?– Brands, suppliers, and policymakers must work together to drive meaningful change. ???Innovation is Scaling Up? – Exciting new materials, closed-loop systems, and AI-driven recycling are reshaping the industry. ???Regulations are Evolving?– With policies like?EPR (Extended Producer Responsibility)?gaining momentum, businesses need to stay ahead. ???Consumers Want Transparency? – Sustainability claims must be?authentic, measurable, and backed by data. #olyns #innovate #recycle #sustainability #circulareconomy #cpg #brands #reversevending #RMV #DRS #bottlebill #adtech #retailmedia #greenfuture #sustpackUS25

California Hits Pause on Plastic Waste Law ( SB54): Newsom Calls for Last-Minute Revisions Just as California was about to lock in the rules for its big?statewide recycling overhaul ( SB54), Gov. Gavin Newsom hit pause. With the March 7 deadline approaching, he’s asked?CalRecycle?to go back to the drawing board for more negotiations. This shake-up could?push back?the rollout of the law, which was set to take effect on?March 1, 2026. SB 54 is aimed at slashing?single-use plastics?and increasing producers' financial responsibility for recycling. But with a?$36 billion price tag?and concerns about costs for households, Newsom ordered?a re-do on the regulations. While industry leaders and lawmakers have spent years hashing out the details, the governor says he wants to?balance plastic reduction with affordability, which may lead to a delay in implementation. Environmental groups aren’t happy, saying this move favors?industry lobbyists over Californians and the planet. Despite the setback, the law’s ambitious goals remain: by?2032, all single-use packaging and foodware must be?recyclable or compostable, plastic use must drop?25%, and at least?65% of plastic must be recycled. Plus, companies must contribute?$5 billion over 10 years?to fight plastic pollution and support communities most affected by waste. The stakes are high, with over?2.9 million tons of plastic waste?generated in California last year alone. The big question now: Will this delay lead to a stronger policy - or a watered-down compromise? ?? ?? Read more here: https://lnkd.in/d8Cs7JxF Olyns Monterey Bay Aquarium Oceana The Surfrider Foundation #circulareconomy #EPR #CPG #sustainability #recycle #recycleplastic #circularity #circulareconomy #greenfuture #SB54

Heading to the #WindyCity for the Sustainability in Packaging Conference? Mark your calendar for Thursday March 6th at 11:45AM, when Olyns CEO Philip Stanger will share insights on Transforming Packaging Waste: Incentivizing Consumer Recycling for a Greener Tomorrow, with moderator Sameer Talsania from PepsiCo. Ping us if you want to connect one-on-one with Philip! Curious about what the session covers? Here's a a quick run down: As the world grapples with the escalating environmental impact of packaging waste, consumer participation in recycling has never been more crucial. This presentation delves into strategies for incentivizing consumers to recycle packaging materials, a significant contributor to global waste. By analyzing successful initiatives and exploring the psychological and social drivers behind consumer behavior, we will uncover how effective incentives - ranging from financial rewards to convenience-driven solutions - can dramatically increase recycling rates. The discussion will highlight innovative programs from various industries, demonstrating how businesses can align consumer interests with sustainability goals. Through actionable insights and case studies, this presentation aims to equip stakeholders with the tools needed to foster a culture of responsible packaging disposal and advance the circular economy. #olyns #SustpackUS25 #sustainability #recycling #circularity #circulareconomy #reversevendingmachine #bottlebill #DRS #recyclingincentives #CPG

???? This #WorldWildlifeDay, let’s talk about #plasticpollution - because it’s wreaking havoc on wildlife. Every year,?over 1 million marine animals, including sea turtles, seabirds, and whales, die from plastic waste. ?? ???100% of sea turtle species?have been found with plastic in their stomachs, often mistaking bags for jellyfish. ?? More than?90% of seabirds?have plastic in their digestive systems, often leading to starvation. Plastic pollution doesn’t just harm ocean life - it also clogs rivers, pollutes soil, and destroys habitats, putting land animals like elephants ?? at risk as they ingest plastic waste or navigate degraded environments. The solution??Recycle, reuse and reduce single-use plastics. Every bottle, bag, and straw we keep out of nature helps protect these incredible animals. ?? Small changes, big impact. Do your bit to keep our planet and its wildlife safe. #olyns #recycle #WorldWildlifeDay #recycleplastic #circularity #circulareconomy #sustainability

Every year, 500 billion single-use beverage cups are discarded, with 10% of that waste coming from the U.S. While recycling systems for bottles and cans have become widely accessible - thanks to curbside programs, deposit return systems, and reverse vending machines like Olyns Cubes - reusable cup systems face a different challenge: behavior change. The Closed Loop Partners Petaluma Reusable Cup Project set out to tackle this issue, and showed that reusables can work at scale ?? when the return process is easy and convenient. In collaboration with Starbucks, The Coca-Cola Company, PepsiCo, and Yum! Brands, the project provided free reusable cups and an effortless return system to businesses and residents of Petaluma. Here are some inspiring takeaways: ?? Over 220,000 cups were returned in just 12 weeks -?a 51% return rate - an impressive milestone! ?? A multi-channel marketing campaign effectively built awareness ( 82% of residents knew their cup was reusable and 88% knew how to return it) and a digital hub made it easy for consumers to find their nearest bin in one click.? ?? Petaluma residents loved the program - 80% of them want it to continue - and 25% of inbound emails to the project were from people asking for regional or national program expansion. Bottles and cans have a massive advantage when it comes to recycling: Decades of investment in infrastructure, education and bottle bills make recycling them almost second nature. For reusable cups to succeed, they need the same level of awareness, accessibility and convenience. The Petaluma pilot shows that this is possible! Closed Loop Partners is sharing their insights to scale this model across more cities. With the NextGen Consortium leading the way, the future of cup based beverage consumption could be on the way to?shifting from single-use to circular.?While there will no doubt be cost and efficiency issues to scaling this model regionally or nationally, it seems like the basis of a?replicable template for the reuse movement. Who else is ready to see this in their city? ???? #olyns #recycling #circularity #circulareconomy #sustainability #closedloop #reuse #returnmycup #

Eco-Flexing Pays Off: Why Your Brand Should Advertise Sustainability ???? Sustainability isn’t just a buzzword—it’s a sales driver. Consumers today are actively choosing brands that align with their values, and they’re willing to pay more for products that support a greener future. Olyns' latest blog post breaks down why eco-conscious messaging is the ultimate competitive advantage for brands. You’ll learn: ?? How sustainability drives consumer trust & loyalty ?? Why green-marketed products are growing ?5.6x faster ?? The power of advertising on Olyns - where brands can reach eco-conscious consumers AND get environmental metrics directly connected to their ad spend. Read the full blog now and start flexing your green marketing game! ???? #Olyns #sustainability #circulareconomy #ecoflexing #adtech #dooh #recycling #CPG #brand #sustainablebrands

The U.S. is paying to import… Trash?!????? Yep, companies are bringing in empty bottles & cans from China and Mexico to meet corporate demand for recycled material ( for packaging, etc.) Instead of shipping in empty drink containers from abroad, why not?#recycle more at home? Deposit Return Schemes ( DRS) - aka Bottle Bills - could help increase recycling in the US. The idea? Pay a small deposit when you buy a drink, get it back when you return the empty bottle or can. It's simple, and it works:?The 10 states with DRS recycle way more - on average 46% of plastic bottles vs. just 10% in non-DRS states. Oregon is a DRS leader with a recycling rate of 87%! In contrast, states without bottle bills are drowning in waste. For example, in Texas, only 1 in 5 plastic bottles?get recycled, and?every year 18.5 billion beverage containers?end up in landfills, incinerators, or littered across the state. Meanwhile, the U.S.?imports empty drink containers?just to meet the demand for recycled material. Makes zero sense, right? Bottle bills paired with?Olyns reverse vending machines - aka Cubes- ?could be a total game-changer. What do you think? #olyns #Recycling #Sustainability #DRS #CircularEconomy #Bottlebill https://lnkd.in/gQw4J6VU