Olympic Research and Strategy

In our latest article "Finding Research Balance", we talked about the Boaty McBoatface story and how it highlights the importance of being careful with your research methods. This got us thinking about common mistakes people make in market research, and how we can avoid them.? ? So, we're kicking off a new series where we do a simple breakdown of these mistakes and give you guidance on how to combat them! ? This week, we are starting with mistake #1: Ambiguous questions that leave you with unclear answers.? ? Make sure to follow our page to stay tuned for more insights in this series and other important articles to learn more about everything market research! #MarketResearch #Research #Insights #Strategy #ORS

In our latest article "Finding Research Balance", we talked about the Boaty McBoatface story and how it highlights the importance of being careful with your research methods. This got us thinking about common mistakes people make in market research, and how we can avoid them.? ? So, we're kicking off a new series where we do a simple breakdown of these mistakes and give you guidance on how to combat them! ? This week, we are starting with mistake #1: Ambiguous questions that leave you with unclear answers.? ? Make sure to follow our page to stay tuned for more insights in this series and other important articles to learn more about everything market research! #MarketResearch #Research #Insights #Strategy #ORS

How do you balance creativity with structure in research? Too much freedom can lead to unexpected results, like the story of Boaty McBoatface, while too many rules may limit creative ideas. Read our latest article to see how truly understanding your research objectives and being careful with your chosen research method and can make all the difference.

Understanding your audience means more than just looking at data. It's about stepping into their shoes and seeing things from their perspective. In our latest article, we explore empathy mapping and how it can help you connect with your customers and understand their journey on a deeper level. Take a look!

Ever wonder how Taco Bell created the iconic Doritos Locos Taco? It wasn't just a great idea. It was the result of smart market research and customer feedback. In our latest article, we explore how listening to customers and testing the product helped Taco Bell launch one of the most successful fast-food items ever. Check it out to see what businesses can learn from their approach!

Want to stay ahead of the competition? Read our latest article to discover how game theory can transform your marketing strategy and help you make smarter decisions! ?

Whether it's tight budgets, analyzing complex data, finding the perfect audience, or delivering results that stick, market research comes with its fair share of hurdles. But each of these challenges also presents an opportunity to grow, learn, and make smarter decisions. In our latest article, we explore some of these challenges and explore practical solutions to overcome these hurdles and explain why investing in market research is a game-changer!

Evaluating the impact of marketing dollars can be a complex task, with many factors influencing outcomes. We're curious to know your thoughts through this week's poll. Make sure to choose an option below or add your own!

Why do people splurge during Black Friday sales or add extra items to their cart just for free shipping? ?? It's not magic, it's behavioral economics! Whether you're a company looking to connect with your audience or a curious consumer wondering why you make certain choices, understanding the "why" behind decisions is fascinating and essential. In our latest article, we explore how concepts like anchoring, social proof, and loss aversion shape what we buy and why it matters for everyone. Check it out and uncover the secrets of decision-making!

The world of market research is shifting, and exciting changes are ahead! From AI streamlining insights to the growing importance of data privacy, the future of our industry is taking shape in new and unexpected ways. Want to know what trends are making waves? And curious about the results of our poll from last week? Dive into our newest article to find out! #MarketResearch #AI #ML #VR #DataAnalysis #Innovation #DataPrivacy #ORS