OLIVER Agency

What would AI say about its villain era? ~ Edition 2?? is LIVE! ?? ?? ?? ??

Is "Good Enough" Insight Good Enough for Growth? ?? Join Alec Barr, FRSA on stage tomorrow at the CMO Inspired Conference in London, where he'll share his post-human research theory ~ perfect fodder for the age of AI. ?? Robert Green, Chris Woodward and Mia Shah look forward to seeing you there! Full details >>> https://lnkd.in/eK5bWYz8

TODAY ?? Join us at The Oval in London for the Marketing Procurement iQ Conference, where Amina Folarin and Peter van Jaarsveld will deliver deep insights on marketing in the age of AI. ?? ?? ?? ?? Amina joins the Women of Influence panel alongside Traci Dunne, Jo Fenn, Ali Hanan, Sioban Shortt and Laura Forcetti, detailing the strategies for navigating change. While Peter is joined on stage by Nina Chandé (formerly Unilever, now independent consultant) to outline the dangers of waiting on the sidelines as AI matures. ???? ?? ???? Full agenda here >>> https://lnkd.in/ef9WQtvZ

This Friday, join Dax Alexander and an epic line-up of brands at the HS Creative Operations Summit in London ?? Our global network delivers everything from digital strategy to creative advertising, with expertise across Brand, Strategy, Data, UX, Tech, Social, Content - all using AI push what's possible. Nuala Doyle and Beth Eager will be in the crowd to answer questions. Come say 'hi'! ?? ????

The year of tectonic marketing disruption ?? ??? ?? We were invited to speak at this year’s DMA conference about how 2025 would change the face of marketing forever. Our UK Chief Strategy Officer gives an audience-eye-view of the day… Were you there?

?????? Fast Company's Most Innovative Companies 2025 ?????? Congratulations to the mothership, The Brandtech Group, for featuring in FastCo's latest list of the world's most progressive businesses on the planet. The Brandtech Group was chosen for "leading the fight against AI bias in marketing" with the creation of Bias Breaker and the Responsible Gen AI package, setting a new standard in the use of AI in the industry. ???????? Bias Breaker - a tool integrated into our Gen AI marketing platform Pencil ?? - mitigates bias inherent in AI models to align AI-generated content with brand values and inclusive practices. Pencil featured on FastCo's 2024 list of most innovative companies after creating 235,000 pieces of content for three of the world’s largest global advertisers, which were, on average, made 55% faster, 62% cheaper, and created a 40% media uplift against baselines. ?? Congratulations to everyone at Brandtech and to all of this year’s winners! ?? Read all about these businesses, and get inspired, here >>> https://lnkd.in/g-8DtxbK

SPEAKER ANNOUNCEMENT ?? ??? ??? Dax Alexander joins the line-up of this year's Creative Operations Summit in London, alongside other marketing leaders at Sainsbury's, Cancer Research UK (CRUK), Skyscanner and The Very Group. Having worked inside some of the world's most prolific and successful brands, Dax will share a **practical** roadmap for driving operational excellence, while leveraging the power of AI. Attended by hundreds of delegates, the Creative Operations Summit (hosted in New York, Los Angeles and London) is the premier destination for those seeking to future proof their business. Interested? Visit... bit.ly/3ReY5rg

A DOUBLE SCOOP ?????? Amina Folarin has been named Campaign UK's CEO of the Year **AND** Visionary Business Leader of the Year! ?? ???? ???? ???? Last night's Inspiring Women Awards 2025 doubled-down on marketing excellence; recognizing the women rising to the top of the industry ~ including The Brandtech Group's Rebecca Sykes (Transforming Technology), Amy Arnell (Rising Star), Stephanie Parry (Diverse Inclusive Workplace), and OLIVER's Amina Folarin among many others. Amina is one of few women leading a major UK agency, and possibly the first from an HR background. She is redefining success; championing inclusion, sustainability and AI-led innovation while securing 13 new clients and giving marketers greater control of their brands.??? She said: "CEOs come in different packages and with different lived experiences. To the judges, a heartfelt thank you for seeing this. To other female leaders, it's our responsibility to 'drop the ladder down' to other women on our way up. And to the women that are scared to take up space, back yourself every day." ? Amina extends her influence through Trustee and Governor roles with Action Aid UK and the Haberdashers' Academies Trust, demonstrating that commercial success and social progress are essential companions in modern business leadership. Read more about the industry's incredible women and winners here: https://lnkd.in/eTX4vHzs

Is it time to rethink customer data? ?????????? Tomorrow, Ross Hawkes joins the stage at the DMA’s Data Conference in London. Alongside leading brands Tesco, Virgin, Sky as well as our parent company The Brandtech Group, he will look at how data, in all its forms, can better become a brand’s tool for success. For key takeaways from this talk, drop us an emoji below ????? ?? https://lnkd.in/ecvbtUjp

This International Women's Day, we're shining a spotlight on the important work our UK Group CEO, Amina Folarin, is doing to drive gender and racial equity in the marketing industry. In a recent CIM | The Chartered Institute of Marketing article "Recognizing Female Leaders", Amina shared her perspective on the critical role talent development plays in helping large organizations understand that inclusivity and representation are essential for building a stronger, more dynamic industry. "The marketing industry still has work to do in building inclusive leadership pathways. From my experience, three key elements can make a difference: structured mentorship programs that connect diverse talent with senior leaders, progressive workplace policies that acknowledge the full spectrum of women's experiences, including initiatives like our menopause policy, and a commitment to measuring and improving representation at all levels.” Read the full article here: https://lnkd.in/e7Fd-eN2 #IWD2025 #FemaleLeadership #Diversity #Inclusion