TODAY ??? ?? Our UK team is in Manchester for MAD//FEST; The UK's most distinctive, disruptive and daring, invite-only, marketing festival. Ty Gordon, Chris Woodward, Beth Eager and Max Ripley will be at the Content Stage of Aviva Studios to answer questions, such as: ?How can I integrate generative AI into my internal marketing ecosystem, fast? ?How can I gain efficiencies in my marketing while also gaining a competitive advantage? ?How do I get to Old Trafford stadium from here? ?? ?? ?? Comment "MAD" for the team's details, as well as an overview of the show's best insights from brands including Gymshark, AO, Co-op, Boots UK and JD Sports Fashion. ?? ?? ????♂?
关于我们
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), and adidas’ off-shore hub.
In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.
We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.
- 网站
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https://www.oliver.agency
OLIVER Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 1,001-5,000 人
- 总部
- London，London
- 类型
- 私人持股
- 领域
- Brand strategy and planning、Real-Time Marketing、Creative execution、Digital strategy、Social media、CRM、Loyalty、Data、Analytics、In-Housing、Marketing Ecosystems和AI
地点
OLIVER Agency员工
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Kristi VandenBosch
Chief Executive Officer, North America at OLIVER
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Yves Le Breton
Transformative Digital Commerce Leader | CPG Ecommerce Strategy | Omnichannel Optimization | P&L Management | D2C Websites | Amazon Marketplace |…
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Eduardo Vasques
Marketing | Strategy | Digital | Planning - Gerente de Planejamento e Estratégia na Oliver Latin America no Itaú Unibanco
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Jean Neltner
CEO OLIVER France
动态
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?? MAD about marketing? ?? ? Next week, our UK team will join MAD//FEST up north in Manchester for two days of groundbreaking creative ideas and AI insights.? ? Will you be there? ?? Yes. Come and say hello to our team - Beth Eager, Ty Gordon, Max Ripley and Chris Woodward - who will be at the Content Stage. Talk to them about how the potent mix of generative AI and in-housing is preparing brands for the future of marketing, creating work that's faster and better in the process. ?? No. We've got you covered; our team will summarize the day's best talks and takeaways. Leave a comment below and we'll send the summary straight to you...? ? ?? Save the Date: 26-27 Feb 2025. ? #OLIVER #MADFestival2025 #MarketingInnovation #GlobalMarketing #CreativeExcellence #MadUpNorth
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Are the advancements of Chinese AI technology a risk or a stepping stone to innovation? Dive into the DeepSeek debate as OLIVER's David James Porter, Global Director of Technology Integration and Innovation, and other tech experts unpack the impact of AI on our future: Marketing Beat: https://lnkd.in/ezNvew8v #AI #Innovation #FutureTech
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Wrapping-up a big week of Super Bowl commentary with Amina Folarin, who spoke to The Drum about the spots’ declining diversity; while some gains have been made, overall representation has dropped 41% since 2023. "As leaders, we have a responsibility to maintain momentum, regardless of the political climate." ? It’s a reminder that progress isn't always linear. Read more here: https://lnkd.in/eUwCw4fX ? #SuperBowl #Advertising #Diversity #Inclusion #Leadership #Marketing
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Congratulations to our UK Group CEO, Amina Folarin, on making it onto Campaign UK’s prestigious A-List for the second year running. Under Amina's leadership, OLIVER has continued to pioneer the in-house agency model, helping brands transform their marketing operations through embedded teams and innovative solutions, all powered by our proprietary GenAI technology. It's great to see Jermaine B., Group Creative Lead at OLIVER, also make the list as founder of BLACQ Space. Read their full A List Profiles here: Amina: https://lnkd.in/ewWtX6Z9 Jermaine: https://lnkd.in/eXRB72Cs #Campaign #AList #Marketing #Leadership
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What did you think of Kendrick Lamar's Super Bowl performance? Spend a minute with Kristi, our CEO of North America, who shares her thoughts??
I got asked to write another POV about Super Bowl advertising. “The revolution will be televised.” I watched it before my eyes on Sunday. I didn’t understand it all. I wasn’t meant to understand it all. It wasn’t meant for me. Our industry continues to write endless analyses of Super Bowl advertising, parsing it on panels, accusing it of idea-theft, admonishing it for wasting the client’s money, or worse, having the gall to bore us. We still so desperately want advertising to drive culture as it once did, when a single ad seemed to *mean* something important. Goddamn, we want things to *mean* something. And then came Kendrick Lamar’s halftime performance. The revolution will be televised. If you want to dissect a nuanced, layered, coded, goddamned audacious piece of performance art, for a brand called the future of our country, look no further. Spend a minute. Be willing to not understand. Be willing to learn.
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Ad spots at the 59th Super Bowl... ????????? The verdict? It's game over for marketing without generative AI says David Jones, CEO of our parent company The Brandtech Group. Speaking to CNBC and the Sports Business Journal, Jones said: "Creators are leading the way showcasing daily the most stunning generative AI content - and yet it looks like the ad agencies didn’t get that memo." Read the article ?? https://lnkd.in/e6EGK2DA See the interview ?? https://lnkd.in/e8jqzjUS
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???????? Thank you Campaign UK for shortlisting OLIVER and our incredible clients for FOUR Agency of the Year awards ?? Why this matters now more than ever? 2024 is the year we helped clients capitalize on the disruption of generative AI, and take advantage of bespoke The Brandtech Group solutions to make them even more successful. These accolades illustrate our commitment to accelerating the evolution of brands; by combining brilliant human creativity, a pioneering in-house model and cutting-edge AI technology to create work that drives growth and earns fame. We’re honored to be nominated in the following categories: ?? Social Media Agency, U-Studio ?? Customer Engagement Agency, OLIVER ?? In-House Agency, U-Studio ?? Business Development Person, Fiona Davison-Dennis Good luck to all shortlisted candidates. We’ll be going for Gold on the 27th of March! ?? View the full list here >>> https://lnkd.in/dmk3q26n
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Launch day!??????? Welcome to the newsletter that gathers trends and topics from leading brands and in-housing experts globally. Join for AI and marketing innovation insights from OLIVER and The Brandtech Group. Leave with more edge and decision-power for your 9AM meeting. Don't forget to subscribe!
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Want to cut content costs by 50% in 2025? Here's how... ?? In case you missed it David Jones founder and CEO of our parent company The Brandtech Group, shared his expert opinion in The Times on why 2025 is the year of GenAI at scale... then invest the money saved in advertising that puts you ahead of the competition. ?? ?? The big takeaway? Smart companies will be hyper-focused on cutting their content costs by 50% this year. ?? Even smarter companies will use AI to power their entire marketing ecosystem, making it all-together faster, better and cheaper. ? When AI is coupled with a brand's own in-house agency, however, the mix is potent; giving brands the control, transparency and data safety that they seek most today. Read more about AI's marketing and advertising transformation here: https://lnkd.in/eYntBEgm
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