Olive & Company

What will websites be in 3-5 years? AI platforms are fundamentally changing how people discover and interact with information, and these changes are influencing behaviors and expectations related to websites. Will websites go the way of the traditional Yellow Pages? Probably not, but marketers should be thinking about the ways AI impacts user behavior in order to prepare for the future.

Are your landing pages hurting your campaigns? We recently created a new landing page for one of our clients. Compared to the old page, our landing page increased conversions by 194% ?? and reduced the average cost per conversion by 66% ??. Intrigued? Let us know if you’re ready to start getting more from your marketing investment.

Despite what you may have heard, AI hasn't killed SEO. But, it has made it more challenging for a number of different reasons. If you're struggling to maintain or grow your website's organic traffic, read our latest article to understand the principles and practices you'll need to compete in the evolving SEO landscape.

Bad leads can hurt your business by wasting sales team efforts, creating misalignment, using up ad budgets, and cluttering your data. High-quality leads, on the other hand, reduce acquisition costs while improving close rates, customer lifetime value, and, of course, ROI. If you’re wondering how to improve lead quality for your business, check out our in-depth guide.

Here’s the truth about automated SEO audits: While helpful, they only scratch the surface. If you’ve been struggling to grow or maintain your organic traffic, it’s time for a deeper look. Through our in-depth SEO Audit process, we’ll help you - Identify on-page, off-page, and technical SEO issues. - Reveal new keyword strategy opportunities. - Understand AI and the changing SEO landscape. - Uncover UX factors limiting your site’s performance. - Prioritize actionable SEO improvements. If you’re ready to unlock your website’s full potential, learn more about our SEO Audit.

As 2024 comes to a close, we at Olive & Company are filled with gratitude for our clients, partners, and team. Here's to creating more amazing things together in 2025! #HappyNewYear ??

Happy Holidays from all of us at Olive & Company! May this season bring you warmth, joy, and connection. ??

We're #hiring! In particular, we're seeking an experienced website strategist who's passionate about UX, site architecture, content strategy, SEO, and everything else that makes websites work. Know anyone who might be interested? Apply today, or share our post with your network.

To attract a larger roster of ideal customers, Shutterfly Business Solutions needed to hone their story and bring it to life through an elevated online experience. They also needed to retain their essential connection to the Shutterfly brand while solidifying their own identity. Through our comprehensive process, Olive & Company transformed the Shutterfly Business Solutions brand and website and positioned them for a new stage of growth.

Attributing a clear ROI to branding efforts isn’t as easy as many business leaders would like. But, that doesn’t mean there aren’t real benefits to investing in your brand. If you’re running a business or a marketing team—or, if you’re trying to make a business case for brand investment—it’s critical that you understand all the ways branding will help your organization. It’s also important to understand the very real costs of neglecting your brand. Interested in learning more? Start here.