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HOW TO WRITE A BETTER SPEECH When you’re writing a speech, the secret lies in storytelling. It’s the art of transforming ideas into shared experiences.?But where do those stories come from? And how do you use them to connect with people? Here’s what we do: ??Get specific Paint vivid pictures in your audience’s minds. Instead of simply stating facts or outcomes, describe the challenges faced, the emotions involved and the eventual triumphs.? Example:?“For nearly 24 hours, our IT team huddled in the conference room. Under fluorescent lights, they scrutinized countless lines of code. They were missing meals and sacrificing important family time to restore our systems after the cyberattack.”? ??Compare and contrast Draw sharp contrasts to highlight significant points. Juxtaposing past and present scenarios can vividly illustrate progress or change. Example:?“Comparing our startup phase to our current global presence is like comparing a paper airplane with a jumbo jet. Sure, both fly. But their destinations are worlds apart.” ?? Use the power of questions Frame your examples around questions that prompt your audience to think deeply. Present your example as an answer to a thought-provoking question to engage the audience’s curiosity and analytical thinking.? Example:?“What if we fail? That’s the same question asked by countless businesses – from Airbnb to Netflix – that have paved the way for industry-defining breakthroughs.” ?? Make the audience the story Design your examples to include audience participation, such as quick polls or live demonstrations. Engaging the audience directly makes the examples more relatable and the overall message more persuasive. Example:?“Raise your hand if you’ve faced uncertainty in your projects. Look at all these hands. We’re all navigating these waters together.” Storytelling transforms your words into an emotional journey, making your speech a shared adventure. That's how you guide your audience exactly where they’re meant to go, #wordsfresh #speech #internalcomms

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