OkCupid

For the past two decades, we have matched daters on what matters to them through our matching questions, which have been answered 10 billion times. During that time, there’s been tens of billions of Likes sent, billions of Matches made, tens of billions of Messages exchanged, and hundreds of millions of photos sent. And from our #BlackLivesMatter profile badge to our I’m Pro Choice profile badge, there have been more than 6 and ½ million badges added to daters profiles over the past few years, signaling to other users what’s important to them. Read our 2024 dating predictions below:

The best collaborations are born from data. Last year I found that more than 8 in 10 daters on OkCupid love coffee dates—and coffee lovers on our app get 30% more Likes and 30% more Matches. A month or so later, Amanda Coffee connected me with Nishant Roy, and the past couple of months I’ve worked closely with Haley Fiebach at La Colombe Coffee Workshop, who’s been the best partner in crime. Cheers to a great partnership! “OkCupid and La Colombe Coffee Roasters joined forces for a labor of love – launching Love Over Lattes, singles coffee happy hours at La Colombe cafés in New York City, Chicago and Philadelphia. The pre-Valentine’s Day coffee dates, which happened on February 11, were designed for the 84% of OkCupid dating app users who love coffee dates.” ✍️ Julia Walker for Campaign US PRWeek

OkCupid is hosting speed dating events for singles at multiple Generator properties this Thursday! Sign-up in your city below and share with friends: 🌴 Miami: https://lnkd.in/e9T2y-Mz 🗽 New York City: https://lnkd.in/eKHjax9q 🌸 Washington DC: https://lnkd.in/ea9Taw63 #SpeedDating #Events #ValentinesDay

Our friends at La Colombe Coffee Workshop are running an exciting sweepstakes for Valentine's Day! Enter today to receive the ultimate coffee experience to share with someone special 💕

Next month I'll be speaking at GDS Group's #CMO Insight Summit in Boston to present an in-depth look at how to differentiate a new entrant like ARCHER while sustaining the relevance of a two-decade powerhouse like OkCupid. I'm also excited to hear from: ✊ Aba Blankson at NAACP 🗞️ Nicholas Johnston at Axios 📱 Tulani André at National Geographic 🎤 and speakers from DUDE Wipes, hims & hers, University of Michigan, UNDP and more Register here: https://lnkd.in/eQgFsnQ9 #Communications #Creative #Design #Marketing #Publishing #SocialMedia #Conference Match Group

Join us on February 11th! 💕

Did you know 8 in 10 singles on OkCupid love coffee dates? ☕ That's why we teamed up with La Colombe Coffee Roasters ahead of #ValentinesDay to help singles find love! Daters can now sign up for 'Love Over Lattes' singles happy hours at select La Colombe cafés in Chicago, New York City and Philadelphia at the link below. Tiffany Baira will be hosting the event here in New York, with exciting hosts being announced soon for the other cities! 💕 I need to shout out Amanda Coffee (the irony of your last name here) for connecting me with Nishant Roy at Chobani when I mentioned I was dying to partner with a coffee brand. And thank you Haley Fiebach for being the best partner over the past couple of months! Full announcement from La Colombe Coffee Roasters in the comments section 👇

New year, new partner? Join OkCupid for a speed dating event this February if you are single and based in the New York City area. Sign-up for free below, and share with your single friends!

Beyoncé had an iconic NFL halftime show this December, and Kendrick Lamar will be headlining the Super Bowl 2025. But the dating app industry has its own Super Bowl: Dating Sunday! It’s the biggest day for online dating, and it falls on the first Sunday in January—just a few days away. We then see another bump in activity during Valentine’s Day. If we look back at Valentine’s Day 2024, there was a 109% increase in daters on OkCupid who said it’s more important for them to find their forever person right now over being able to date around for a while. Single? Download OkCupid for FREE today. ✍ Jonquilyn Hill at Vox

Discussed cuffing season with Jonquilyn Hill at Vox's Explain It to Me, a new franchise focused on answering listeners questions through a weekly podcast, a weekly newsletter, and a video series. The term “cuffing season” is more than a decade old and refers to the period between October and March where there’s a spike in people looking for committed relationships, coinciding with the holiday season and changing seasons. This year, daters on OkCupid are looking for love more than ever. After Valentine’s Day, there was a 109% increase in daters on #OkCupid who said it’s more important to them to find their forever person right now. If you're single and dating online, now is the best time to find a match! #Dating #Tech #Trends #DatingTrends #TechTrends