We still love and get to do print ads. This ad is part of?@okaybro's ongoing Tread Victoriously campaign for?@maxxisbike. It launched the new faster rolling Forecaster tire with ripper Jackson Goldstone.
Ads for core sports like Mountain Biking tend not to win advertising awards because?we core sports have their own language so a clever headline gets missed by those who don't know.
Below is?a detailed definition and example of a "case" in mountain biking:
Definition of "Casing"
In mountain biking, "casing" occurs when a rider lands on the edge of a jump, drop, or gap, rather than smoothly on the transition or landing area. This typically happens when the bike's tires hit the top or front edge of the landing zone, which can be jarring and potentially cause loss of control, damage to the bike, or injury to the rider.
Example Scenario
Imagine a mountain biker is riding along a trail and approaches a gap jump—a jump where there is a clear gap or space between the takeoff and landing zones. To successfully clear the gap, the rider needs to generate enough speed and execute proper technique to ensure both wheels land smoothly on the downslope of the landing area.
If the rider misjudges the speed or timing and does not clear the gap, the wheels may hit the front edge of the landing zone instead of the sloped surface. This is known as "casing the jump." The impact can be severe, causing the bike to abruptly stop or the rider to lose balance. This is not only uncomfortable and potentially painful but can also lead to damage to the bike's components, such as the wheels, tires, or suspension system.
Preventing Casing
To avoid casing, mountain bikers can:
Increase Speed: Ensure sufficient speed to clear the jump.
Practice Timing: Work on the timing and technique of takeoff and landing.
Bike Setup: Adjust suspension settings to better absorb impacts.
Trail Familiarization: Familiarize themselves with the trail features to anticipate and prepare for jumps.
