Ogury

At d3con, Jan Heumüller, our Regional Managing Director, Central Europe, and Andrea Wieseke, our Country Director, Switzerland & Austria, joined industry experts for discussions on the future of digital advertising—diving into its challenges, opportunities, and emerging trends. Thank you to J?rg Vogelsang (IAB Europe), Sarah Ostkamp (Unilever), Anna-Lena Mikoteit-Zerb (Kleinanzeigen), Renata H?ber, Lidia Schneck, Sven May (Google), Laura Lallié, and Felix Krapp (T&Pm Germany) for the valuable insights—your contributions made this event truly impactful! #D3con #DigitalAdvertising #ProgrammaticAdvertising #AdTech

We’re excited to share that Ogury is a finalist in the UK Company Culture Awards 2025 for Best Flexible Working Policy! We believe flexibility isn't just a perk—it’s the foundation of a thriving, innovative workplace. Our hybrid approach and people-first mindset empower Ogurians, boosting both well-being and productivity. Thank you to Don't Panic Events and the judges for recognizing our commitment to creating a workplace where everyone feels valued and supported. Winners will be announced on May 1st—see you there! ?? Check out the full list of finalists: https://lnkd.in/eiEK4tfa #UKCompanyCultureAwards #FlexibleWorking #CompanyCulture #WorkLifeBalance

Our General Counsel, Tara Sherbrooke, was a guest speaker at a panel session hosted by Spark Foundry UK. The discussion explored the powerful impact of women in leadership, strategies to close the leadership gap, and how balancing work and life can fuel confidence and success. Moderated by Sadie Chamberlain, Senior Account Executive at Spark Foundry, the panel featured Alice Beecroft, Senior Director Global Strategy & Partnerships at Yahoo DSP, and Rebecca S., Global Strategy Partner at Spark Foundry. #WomensHistoryMonth #WomenInLeadership #WomenInTech #SparkFoundry

We’re pleased to share that Havas Media Network has integrated Ogury’s audience planning API into its Converged Activate platform, enabling Havas media planners to access billions of combined personas across the open web. The integration enables automated, large-scale audience activation, converting strategic insights into actionable personas with a single click—all while maintaining the highest privacy standards. Test campaigns ahead of this launch have shown significant performance uplifts, delivering up to 3x higher attention rate and an average 25-point increase in consideration compared to other matching approaches. Read the full press release: https://lnkd.in/e89BukeF ??You can find the French version featured in The Media Leader FR in the comments! #AudienceActivation #AI #Data #Privacy #DigitalInnovation

In celebration of Women's Month, Ogury had the pleasure of co-hosting an event with Women in Tech forum, bringing together experts to explore how we can drive diversity, equity, and inclusion in tech. Thank you to our inspiring panelists, Angie Vaux (Women in Tech forum), Anastasia Prokaeva (Google), Marie Malherbe (Integral Ad Science), and our very own Eva Elbing and Louise Wantz, for sharing their insights on leadership and strategic career growth for women in the industry. We’re grateful to partner with WOMEN IN TECH ? Global and Women in Tech forum to support efforts in closing the gender gap. Learn more in our latest blog: https://lnkd.in/e7yrjEQ3 ?? Isabelle Morison #WomenInTech #DiversityInTech #DEIB

At the Future Media Forum in Australia, we explored key shifts in digital advertising— from signal loss challenges to new approaches for meaningful audience engagement. Udara Withana, our APAC Insights Director, and Tom Bates from Spark Foundry Australia offered insights on how these changes are shaping the future for brands and agencies. Thanks to Ashton Media for organizing this thought-provoking discussion on the importance of innovation and adaptability in digital advertising. #DigitalAdvertising #FutureMediaForum

Signal loss is reshaping digital advertising, leaving many brands struggling to engage audiences. To help Dacia navigate this new reality, we partnered with Annalect Germany (Omnicom Media Group) to launch an audience partnership program, integrating Ogury’s exclusive personas into Annalect’s Local Audience Hub. Annalect then matched the most relevant personas based on the potential customers Dacia aimed to target. The result? A video campaign that led to 6x more audience precision, 67% car buying intent, and 3x better attention rates. Discover the full case study: https://lnkd.in/eX9JZDnF #AdTech #SignalLoss #Privacy

Our Nordics Country Director, Jesper Laumand, recently visited GroupM Danmark to discuss one of the most pressing challenges facing our industry today: signal loss. As the advertising ecosystem continues to evolve toward greater privacy, it’s prompting important conversations about how we rethink audience engagement in a more ethical and sustainable way. #AdTech #Privacy #DigitalAdvertising

Our CEO Geoffroy Martin sat down with Fjona Cakalli from Tech Princess to explore the evolution of online advertising, AI, and why an open internet remains essential. In 30 years, digital advertising has gone from zero to 80% of global ad spend, but with increasing privacy regulations and signal loss on the open internet, the days of targeting exclusively through third-party IDs are numbered—making privacy-safe and data-smart alternatives essential. Watch the full interview here: https://lnkd.in/eNWungHc #DigitalAdvertising #Privacy #OpenInternet #AI

We are incredibly proud to share that Loesje Lambooy, our Sales Director ANZ, is a finalist in the Women Leading Tech Awards, presented by Atlassian! This recognition highlights Loesje’s leadership and impact in adtech, especially as we celebrate Women’s Month and the amazing women shaping the industry with passion and innovation. Congratulations! Winners will be announced on March 28 in Sydney. ?? Check out the full list of finalists here: https://lnkd.in/eFDXSz7D #WomenLeadingTechAwards #WomenInTech #AdTech