Ogilvy Consulting

From Nudges to Neapolitan: A Slice of Inspiration with Pizza Pilgrims! ???? Last night, our Behavioural Science team embarked on a delicious mission: blending the art of behavioural science with the craft of pizza making, all thanks to the amazing Thom Elliot & James Elliot, founders of Pizza Pilgrims! We swapped our usual desks for dough, brainstorming innovative ways to enhance the customer experience while mastering the perfect pizza toss. Thanks for having us Pizza Pilgrims - we knead-ed a break from the office! ???? Ogilvy UK | Dan Bennett | Annabel Eve | Rory Sutherland | Madeleine Croucher | Alessia Calcabrini | Charmi Shah | David Fanner | Tara Austin | Nick Dhokia

A pleasure to present with Polly Jones at the European Loyalty Summit this week. We showcased our recent work together where we boosted loyalty signups for ODEON Cinemas Group by over 170% using Behavioural Science ?? Huge thank you to Charlie Hills CLMP Iain Pringle Loyalty Summit CXM and to all the other speakers for the fantastic talks!

Dan Bennett & Rory Sutherland spent time with arguable the world’s most successful marketeers at WPP STREAM last week. Here's is what Dan took from the (un)conference of (un)conventional thinkers: "Marketing leaders are shifting from AI sensationalism to pragmatic application - thank god! Pleasantly there was a shift in the AI conversation from distracting sensationalism to pragmatic and effective use cases. ?? From AI being the ‘death of marketing’ to it ‘augmenting the marketeer’ ?? From how AI can generate a lot of average, to how it can fuel big ideas ?? From how AI steals the best part of your job, to how it replaces the worst (AI that does your internal politics for you, anyone?) At a time where marketeers are going to get layered beneath yet more tech, it’s never been more critical to have a radical focus that our jobs are to change behaviour, and to work on the skill sets and understanding of how to do that." #WPPSTREAM #BehaviouralScience #RorySutherland #AI

Education costs are high, demand for trade professionals is surging, & young people are prioritizing experience & independence over degrees & traditional 9-5s. How can #Brands adapt? Our new report dives deep into #GenZ's economic crossroads ?? https://okt.to/ojbPpt Reid Litman

How luxury builds loyalty. BBC News talks to our behavioural science guru Dan Bennett about how credit cards create status to impact consumers. In the interview on the BBC World Service, he explains to the hosts of the Business Daily show Rowan Bridge and Emily Holt, how brands can build loyalty and a global fan base. Listen to the segment or read the feature, link in the comments. "The credit card firms are not just building rooms at airports, they're building a sense of self. It's kind of amazing that financial services companies have managed to kind of look at some deep-core human drivers, and then build experiences around that. And that's why they're so successful with them, because they've managed to find the psychological levers to pull, rather than just looking at the world through a rational lens." Dan Bennett, Behavioural Science Lead, Ogilvy Consulting UK Dan Bennett leads the world's largest Behavioural Science marketing practice. His team drive counter intuitive innovation for over 80 of the world’s biggest brands including Spotify, Facebook, Unilever and Nestle. Dan is an industry authority who solves complex business challenges by applying consumer Behavioural Science to marketing strategies.?Dan’s recent projects range from encouraging Gen Zs to vote,?tackling misogyny for the Mayor of London and designing first generation tech in Silicon Valley to reducing obesity in Mexico, changing cleaning habits in Beijing and?reshaping the retail environment in South Africa.

Early Bird tickets have SOLD OUT ??! But the #Nudgestock2025 fun is just getting started... What will this year's theme be? ?? And who are the incredible speakers joining us? General Admission tickets and all the big reveals are coming soon! Sign up to our mailing list to be the first to know! ?? Sign up ?? https://lnkd.in/eAAzXc7y

Congratulations to Shelina Janmohamed our Director of Consumer Equality for being awarded Campaign UK's Inspiring Women Award, in the Diverse Inclusive Workplace category. ?? ?? Her strategic partnership with key clients has been pivotal in addressing the vital interplay between ethnicity and consumer experiences, and her leadership in the comprehensive Consumer Equality Equation report highlights significant opportunities for brands through inclusivity. Shelina consistently advocates for an inclusive workplace, supporting carers within the advertising community, and performs in high profile debates to argue that unity fosters greater creative output. ______ Shelina Janmohamed: “My strong belief is that an award is the platform, not the goal: the platform to advocate for and drive greater change, creativity and impact; a platform to reach wider audiences; a platform for doing things that push boundaries helped by the recognition. And in 2025 we need to drive change for women as much as ever. At every stage of a woman's career - from entry level, through to the CEO and underscored by women's personal and public lives - barriers persist?and they are reinventing themselves in pernicious ways, harming not just women, but men too and society and industry at large. On a personal note though, while winning an award like this is in my view a powerful platform to be claimed and made the most of, there's nothing more elevating than being recognised by your peers. I've been buzzing ever since.”

?? LAST CALL for Early Bird! ?? Only 10 Early Bird tickets left for #Nudgestock2025! Get the best price before they're gone forever! ?? www.nudgestock.com Rory Sutherland | Dan Bennett | Tara Austin | Ann Higgins | Antonis Kocheilas | Ogilvy | Ogilvy UK | WPP | #RorySutherland

Student tickets are GONE! ?? But don't worry, there are a few Early Bird tickets still up for grabs! Don't miss out on the discount ?? - they are selling fast! Get yours now: nudgestock.com ??? #BehaviouralScience #Creativity #RorySutherland Ogilvy | Ogilvy UK | WPP | Rory Sutherland | Antonis Kocheilas | Dan Bennett | Tara Austin | Ann Higgins | Laura Vipond

The wait is OVER! ?? Early bird tickets for #Nudgestock2025 are officially ON SALE! Fastest fingers win. ??? nudgestock.co.uk Rory Sutherland | Dan Bennett | Tara Austin | Ann Higgins | Antonis Kocheilas | Ogilvy | Ogilvy UK | WPP | #BehaviouralScience | #Creativity | #TeamOgilvy