We’ve taken our skincare-first approach and created 14 effortless makeup essentials all under $20 and available at Target. Buildable, breathable, and packed with skin-loving ingredients, these products make getting ready easier than ever. From our Skin Solution Skin Tint to the Day Lash Mascara and Shade Swipe Blush Stick, this collection was designed for real life. Huge thanks to Who What Wear for the glowing review—see why beauty editors are obsessed! https://lnkd.in/gEMXR5u7
关于我们
Performance for your skin, body and planet - hi, we're Versed ?? Shop us in 6,600 stores globally and at VersedSkin.com.
- 网站
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https://www.versedskin.com
Versed的外部链接
- 所属行业
- 个人护理产品制造业
- 规模
- 11-50 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2019
地点
Versed员工
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Jonathan Sebastiani
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Paola Nava, MBA, MS, SHRM-CP, PHR, ACC
Bicultural People & Culture Leader | Talent Developer | USC Trojan Regional Advisor | Mentor | Certified Evidence Based Coach
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Katherine Power
MERIT Beauty | Versed Skincare | Avaline Wine | Greycroft | Who What Wear
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Kasey Kirby
Vice President | Versed Skincare | Beauty & Personal Care Executive | Mass & Prestige Retail Expertise
动态
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Skincare-first beauty brands are redefining the makeup game, and Versed is leading the way. Our first-ever color collection stays true to what we do best – delivering high-performance, skin-loving formulas without compromise. Huge thanks to The Business of Fashion and Brennan Kilbane for spotlighting this movement and featuring Versed.
A wave of new launches from brands like Versed, Glow Recipe and rhode skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind. Read more https://lnkd.in/gr7PPs3c
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Developed as a skincare brand, Versed has always prioritized effective, high-performance formulas. Now, we’re taking our first foray into color cosmetics, bringing skincare benefits into makeup with our new collection launching February 18 at Target and DTC. Thank you to Noor Lobad and WWD for the feature.
Call it the “makeup-ification” of skin. While the inverse expression was coined during the early days of COVID-19 to describe a then-nascent group of benefit-infused?makeup?products (think: Ilia Super Serum Skin Tint, Merit Flush Balm), a new cohort of launches is taking the hybrid trend to new heights. This time, skin care brands are leading the charge, with color cosmetics forays from Peach & Lily, Versed and Glow Recipe at the forefront. Data from Spate shows such expansions are well aligned with consumer priorities: “When you look at the top-trending claims today versus last year, in skin care we’re seeing things like ‘glowy’ and ‘blurring,’ which otherwise have largely been reserved for makeup, and in the makeup space, we’re seeing ‘moisture,’ ‘cooling’ and ‘hydration’ as top-searched benefits,” said Yarden Horwitz, Spate cofounder. Then there's Pat McGrath, who, playing to the viral, doll-like makeup looks she created for the?Maison Margiela Couture spring 2024 runway show, is launching a product that is essentially glass skin you can peel off. More on WWD: