Offleash PR

?? Nutanix CEO Rajiv Ramaswami discusses Q1 results, AI enterprise investing trends, and the future of infrastructure software on Bloomberg Technology. Learn how businesses are leveraging innovation to drive growth and stay ahead in a rapidly evolving tech landscape. Watch the full interview here ?? https://lnkd.in/gdEKJWfN #AI #EnterpriseTech #Nutanix #LeadershipInsights

What keeps CISOs up at night? In this Q&A with MES Computing, Myke Lyons, CISO of Cribl, discusses 2025’s biggest cybersecurity challenges, including AI-driven risks, deepfakes, and ransomware. He also shares how midmarket companies can better protect themselves with smart data strategies, modern security approaches, and education. Give it a read here: https://lnkd.in/gSQv4MVg #CyberSecurity #CISOInsights #MidmarketSecurity #DataInfrastructure

?? As AI drives demand for power, utilities are facing a dual challenge: meeting energy needs while defending against a surge in both physical and cyber threats. Carmelo McCutcheon, Public Sector CTO at VAST Data, is sharing insights into the evolving risk landscape and what utilities must do to stay secure and resilient. Read more via Utility Dive: https://lnkd.in/ge9HZyhQ

Welcome to the November edition of THE MARK newsletter from Offleash, where we share musings on B2B technology, public relations, marketing, and life. This month's newsletter features: -2025 PR Strategies: Why Influencers Should Be Part of Your Plan by Kelly Indrieri -Tips for Making Your Mark at an Industry Conference by Stephanie Schlegel -Must Read Coverage Featuring Offleash Clients Our monthly The Mark newsletter is available on LinkedIn. Subscribe today.

In 2025, reaching your audience means going where they are—whether that's LinkedIn, TikTok, or tuning into niche podcasts. As the traditional media landscape shifts, influencers have become indispensable for B2B and enterprise tech companies. In her latest blog, Kelly Indrieri, VP of Integrated Marketing at Offleash PR, explores why influencers should be part of your 2025 PR strategy and how we help brands tap into this powerful channel. ?? Don’t be late to the party—discover why influencers should be a key part of your PR playbook. Give it a read ?? https://lnkd.in/gtAfamAx

APIs don’t just power our apps — they power entire businesses, often in ways we don’t even realize. In this article for InfoWorld, Jean Yang, Head of Product at Postman, expolores how internal APIs — the ones developers build for their teams — are becoming the unsung heroes of modern business agility. Jean challenges us to rethink API design: what if it were a collaborative effort, blending developer creativity with structured feedback to create APIs that truly deliver on productivity and scalability? Read more?? https://lnkd.in/ggpj_dfq #API #SoftwareDevelopment #TechInnovation #Postman"

?? Descope is taking customer identity and access management (CIAM) to the next level with its first-ever channel program, designed to empower solution and service providers. With a “partner-first” approach, Descope is doubling down on collaboration to simplify CIAM through its low-code/no-code platform. Partners like Trace3 are already seeing how Descope stands apart from competitors like Okta and Ping Identity by making deployment straightforward and scalable. “We are truly relying on our partners to drive big growth,” says Co-Founder Rishi Bhargava. Learn more via Kyle Alspach at The Channel Company: https://lnkd.in/gZstftVR

?? "Prioritizing compliance investments and leveraging a compliance automation platform are not just about easing your own burdens; they’re essential for delivering an exceptional experience to your customers and end users." — Omer?? Cohen at Descope. In his article for Help Net Security, Omer shares how early investment, automation, and a culture of continuous improvement can turn compliance from a stumbling block into a growth enabler. Read more: https://lnkd.in/dMXaTt4t #Compliance #Cybersecurity #Leadership #Automation

Kubernetes security just leveled up. ?? Operant AI’s 3D Runtime Defense Suite moves beyond eBPF to deliver real-time protection for cloud apps, AI models, and APIs. As the AI era expands attack surfaces, Operant is stepping in with a new standard for runtime defense. Get the details on how they’re redefining security in Jeffrey Burt’s article for The New Stack: https://lnkd.in/gmjd5Etk

Shadow IT is back — and this time, it’s powered by AI. ?? In his article for SC Media, Weldon Dodd, SVP of Global Solutions at Kandji, explores how Apple Intelligence and generative AI are reshaping enterprise IT. ?? Check out the article to learn how IT leaders can turn this challenge into an advantage: https://lnkd.in/gipTUhnQ #ShadowIT #AI #EnterpriseTech #Cybersecurity #Innovation