Teams and leagues across sports have increasingly looked to business-minded creatives to diversify their audience and visual aesthetic. Why not athletes? A breakdown in today's edition of SportsVerse from Daniel-Yaw Miller ??
关于我们
OffBall celebrates the culture of sports. Our homepage and newsletters?are curated twice daily?and give you the amazing stories, posts, and narratives in sports -- the things we are all talking about in our group chats, happy hours, and cookouts. OffBall?finds?the best, most compelling?content?across the internet directly from the people creating it. But we do it differently. No aggregation, no clickbait, no AI, no hot takes. We're a team of real people continuously?searching for the stuff you love because we love it, too.
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动态
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All his exes live in Texas. Air Jordan's new ad for Lakers forward Luka Doncic ahead of his first game against his former team:
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This is what the first goal in franchise history meant to San Diego FC and its fans.
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The signing of 7x F1 champion Lewis Hamilton is a major coup for Lululemon. The $10 billion Canadian activewear giant is looking to diversify its image beyond yoga and sweatpants. More from Daniel-Yaw Miller in today's edition of SportsVerse ??
Inside Lewis Hamilton's Lululemon Deal
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OffBall is going on campus. We're thrilled to team up with USC Annenberg School for Communication and Journalism to offer exclusive opportunities for students on and off campus, including class projects, a speaker series, and an internship program. OffBall @ SC will introduce students and the broader USC community to a new approach of how we consume information, discover stories and content, and determine what narratives deserve our attention. More details from Dylan Byers and Puck below ??
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Investors approved, but consumers are divided. Here's why Daniel-Yaw Miller thinks NikeSKIMS is smart business ??
The Strategy Behind NikeSKIMS
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Nike, Adidas, and On are having fun with it. The sportswear brands are getting extra creative, savage, and light-hearted with their marketing—all at the same time. More in today's edition of SportsVerse from Daniel-Yaw Miller ??
Nike, Adidas and On Are Having Fun With It
OffBall，发布于领英
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A 120-year-old brand once had legends like Rivaldo winning the World Cup in its boots, but faded from the spotlight. Now, a fresh push in football and lifestyle sneakers has led to record sales for Mizuno. More in today's edition of SportsVerse from Daniel-Yaw Miller ??
How Football and Fashion Revived Mizuno, Japan's Sleeping Sportswear Giant
OffBall，发布于领英