Octave

The hard truth to swallow: If you want to excel in GTM Engineering, knowing which tools to use isn't enough. There is a big difference between knowing and executing. That’s why we’re hyped to announce we’re partnering with Matteo Tittarelli ??and Jared Waxman and their new GTM Engineer School! This is going to be actionable learning built for the real world: ? 8 live sessions over 4 weeks ? For beginners to learn the ropes ? With hands-on, expert-led training 1. Help master the fundamentals: ? Each module focuses on a core GTM primitive ? Messaging, prospecting, personalization, and content ? Learn core use cases to build muscle and confidence 2. Expert-led hands-on Learning: ? Join live sessions led by expert GTME instructors ? Build real workflows in breakout rooms with peers ? Get free credits, templates, and prompts to fast-track learning curve 3. Tools, Resources & Peer Network: ? Centralize ICP messaging and positioning with Octave ? Learn how to use and connect AirOps, Clay, Cargo ??, and lemlist ? Network with GTM Engineering peers and instructors So if you were looking for an opportunity to properly learn Octave, alongside some other cool tools, this is your chance! The first cohort launches on April 29th. Only 50 seats are available. Link for the waitlist is in the comments. Let's build together!

About a month ago, Jared Waxman approached me to start a course to help spread the gospel of GTM Engineering. Today, I'm stoked to announce we're one step closer to making it happen. GTM engineers wouldn't be the same without their stack. And even if most people know which tools to use, actually using them is a different ballgame. That's why we're building the GTM Engineering school. To bring you *experts* that will teach *you* how to use them. And why we're building the course around vetted tools we believe enable the promise of this role. We're partnering with the best of the best to give our students: ? A clear understanding of the key primitives of this role ? Basic use cases to build muscle and confidence ? In-class, hands-on sessions led by experts instructors ? Free credits, templates, and prompts to build on them ___ 1) ICP & Messaging → Octave ICP targeting and messaging personalization are critical primitives of modern GTM. We're bringing in Zach Vidibor to show you how to centralize ICP and messaging on Octave and actually consistently use it to personalize outreach. 2) GTM workflows → Cargo ?? Prospecting, scoring, and routing are other must-have capabilities to achieve an efficient GTM. We'll work with Maxence de Villepion ?? and teach you how to build Cargo ?? workflows that do that for your business, on autopilot. 3) AI-content creation → AirOps SEO is not dead, but it's evolving. And content just become a lot more complex than just writing. We're partnering with Eoin Clancy to help you build AirOps workflows with human in the loop that will scale efficiency of your content operations. ___ Truly humbled for these brands' trust, but even more excited to work together with them to bring you the first cohort of the GTM Engineering school. First cohort launches in April —?only 50 seats available. Sign up in the comments.

"Octave CoSt ToO MuCh!" Seriously? Try burning through inboxes because people hit the spam button because they are not your target. Now THAT'S expensive. Proof below: One well-researched email = engaged prospect = actual meeting with 50M company. Octave isn't a cost. It's rocket fuel for your outreach. The most expensive lead is the one that wastes your team's time. Shout out to my pit crew: Maildoso & CheapInboxes running on top of EmailBison sequencer and kept inboxing with EmailGuard placement testing

PMM: "I'm sharing lots of messaging and ICP docs, but no rep reads them or *knows what to do with them*". I'm hearing this WAY too many times. And the most shocking part is not that folks don't read. But that they don't know what to do with messaging. This is a big problem, but IMHO the problem is bigger than it seems. ___ PROBLEM Tech has never been moving faster, especially if you're in AI or GTM tech. Weekly ICP changes, new launches, announcements, repositionings, and more. We're flooded with constant changes and it's impossible to catch everything. Let alone ACT on it. It's plain hard to: - For SDRs/AEs to have all the messaging assets to close - For PMM to refresh messaging/ICP based on sales - For SDRs/AEs to update messaging w/o creating silos - For CSMs to relay top retaining accounts traits At the pace and with the level of detail needed today. ___ SOLUTION What if there was one, central place where you could bridge: MESSAGING LIBRARIES - Structured product messaging - Rich persona information - Use cases and benefits - Proof points from customers - And competitors, segments, ... Generated automatically. But also editable/customizable. And combine them with... ACTIONABILITY - Create persona- or segment- messaging playbooks - Plug playbooks directly into Clay or Common Room - To create personalized messages, not just on signals - But heavily tailored to *your* opinionated messaging ___ That's what the team at Octave is building. And I just don't know why I can't see lots of people talking about them. - PMM can update messaging where sales lives - SDRs/AEs can find up-to-date, custom messaging - And can act on it directly by plugging into a sequencer - Less silos between SDRs/AEs on ICP/prospecting I mean, I've created an entire messaging library for Genesys by just adding my URL. (see below) PS. Not a sponsored post, just a fan of the product :D

Google Docs can't scale your sales. Had a great time chatting with Zach Vidibor at Octave about the gen ai tooling they're building for sales team to at-scale be able to craft hyper personalized, relevant messaging. Some highlights of our chat: ?? Origins: Octave was born from a deep frustration with how unstructured sales data stifles productivity and personalization in go-to-market strategies. ?? Core Idea: Leveraging gen AI, Octave transforms messy, disconnected data into hyper-personalized messaging that resonates deeply with your ideal customers. ?? Gap Filled: A tool that brings personas, ICPs, and messaging into a single, actionable platform for scalable sales execution. ?? Key Differentiator: Instead of scattered notes and siloed tools—Octave turns fragmented "peanut butter" data into a cohesive sales playbook. ?? Coming Soon: Unlock real-time insights to measure how your messaging is landing with your market, and refine in the moment. Keep an eye out for more episodes of minute...

What if your AI could craft perfect sales playbooks? Meet Octave. This isn't just another AI platform it's a powerhouse built for outbound success. In this video, I show you how Octave simplifies and supercharges outbound sales. It's not just about automation—it's about creating meaningful connections at scale. ?? Key Highlights: ? AI-driven playbooks tailored to your business. ? Seamless integrations with platforms like Clay & Persana. ? Streamlined processes that save time and deliver results. Having met the brilliant CEO, Zach Vidibor, I can confidently say their vision is reshaping the future of outbound sales. ?? How do you see AI tools transforming sales in 2025?

Last week we heard the The RevTech Review was going to do a deep dive on Octave... And that was before we even had a chance to meet with them, or show them around the app ourselves... We saw their tagline... "No bullsh*t reviews of popular Revenue Technology by experts"... Alright, not gonna lie, that was a 'big gulp, hope it works' moment ha... Luckily it appears they immediately understood what we're building and why we're so excited about giving every company a purpose built home for their messaging and positioning ?? Please check out their in-depth review in the link below. Mollie B. and Mallory Lee thank you so much for taking the time to go deep in the weeds and share your findings, and a special thanks to Adam Jay ?? for connecting us all ??

Have a couple very exciting Octave updates to share! First up is new models ?? We’ve heard two things from our customers the last couple months: 1. They want a more cost efficient path for generating sequences that don't require as much personalization. 2. They also want a more robust path for sequences that are more deeply personalized, where things like tonality and inflection become more important. Today we’re launching our Pulse, Echo, and Harmony models. Pulse is our fastest and most efficient model, Echo is our balanced model (this has been our default to date), and Harmony is our smartest model. These are a lot more than cute names slapped on the LLMs you already know. These are bespoke pipelines we’ve carefully tuned specifically for B2B GTM workflows, and are available for use across all core functions of the platform (agents, templates, fully generative sequences, etc.). Second update is new plans ?? We’ve doubled the amount of credits on all our self-serve plans to allow users to bring Octave into even more of their workflows. Not too much more to it than that really… you can now do a whole lot more for the same price. Our goal is to make it as easy as possible to bring Octave into every workflow where ICP-aware intelligence can propel your GTM motions. Driving down costs to make this happen will always be a top priority for us. For all our existing customers, you’ve already been moved to the new limits automatically ?? Pumped to see what y’all build next, and we still got a few more surprises up our sleeves for 2024...

We're not crying ... you're crying! ?? "I think Octave will be the next big thing. Not only does a great job of writing copy but helps with analytics/defining ICP and tailors the copy specifically to that prospect based on its findings."

This tool is going to be huge in 2025. I’m calling it ?? Our team at Cymate has been experimenting with this for the past month, and we’re rolling it out to all our clients (if applicable). It’s called Octave. You write your cold email copy in the backend, and it will generate messages tailored to different prospects, depending on their: - Job title - Company description - Role-specific pain points - How long they’ve been at the company - Etc. All with a single API. Here's the thing, You still need to understand how to write good copy. Because without a solid understanding of what makes a good offer, you won’t be able to instruct it correctly. This tool, paired with a solid copywriter, is going to be a game changer for B2B cold email. Not affiliated, not paid promotion, just a HUGE fan of what Zach Vidibor is building ?? Cymate ???