Octane11

We have some big updates to share from Q3! 1) ?? Official LinkedIn Marketing Partner We’re now a certified LinkedIn Marketing Partner! Our upgraded integration supports all ad formats and adds enhanced authentication controls. 2) ? New Marketing Influence Widget See “Marketing Influenced Wins” front and center on your Home Page, complete with detailed insights and customer journey visualizations. 3) ?? Trade Desk Match Rate Enjoy an average 18% boost (up to 43%!) in account match rates, improving visibility for targeted campaigns. 4) ?? Agency Dashboard Upgrades New features make it easier to present data and hit key KPIs. 5) ?? Sendoso Integration Track the impact of physical and e-gifts in your account journey and pipeline influence. 6) ?? Campaign Comparison Enhancements More filters, drill downs, and seamless toggling between Campaigns and Sub-Campaigns. 7) ?? Sign-In with Magic Link Forget passwords—log in securely via email. And so much more! Learn about our expanded metadata, ABM creative tag generator, and improved HubSpot email metrics. Ready to take advantage? Contact your account rep or check out the full update now!

The trumpets blare, the timpani booms, confetti rains down – it has arrived! The Imaginarium’s State of the B2B CMO Report, and dear god, it’s an absolute corker of a read. First, picture this: The Imaginarium Summit, a gathering of the brightest CMOs in all the land swapping brilliant insights on the state of B2B marketing over a glass. We covered everything from the role of creativity, #GenAI’s practical impact on B2B, how #ABMplatforms are performing for our clients, and we regaled each other with all the golden opportunities in the upcoming year. Of course, we needed to bottle up all that wisdom and offer it like a rare dessert wine for those of #B2B inclination. What a vintage we created. Step aside Chateau d'Yquem 1811, this one's a report for the ages (well, this age –?2024). It’s essential reading for any B2B marketer who’s going for it. A veritable roadmap of insights from top marketing leaders. Huzzah to our pals at Octane11 and Anteriad who’ve helped pack it with data that will make any CMO sit up. Perfect for benchmarking and charging into 2025 with gusto! Over the upcoming weeks, I’ll be posting wonderful interviews. You can download the entire report at the link below. A special thanks to the B2B marketing leaders we spoke with including: Sadé Muhammad, Jaime Punishill, Zara Mirza, Lou Cohen, Patrick Reynolds, Dan Rosenberg, Jon Lombardo, Teresa Joy, Noah Brier, and Alicia Parker. Of course a big shout out to Stephany Lang (Shelton), Lynn Tornabene, and Dee (McKiernan) Blohm. Also a whooping thanks to our Imaginarium Summit champions, Jonah Goodhart, Toni Clayton-Hine and Anna Griffin. What a rogues gallery to learn from!!!!! Pop over, pour yourself a strong cup of coffee, and dive into The Imaginarium's State of the B2B CMO Report. Let’s keep the discussion roaring so drop any trends you’re seeing in the comments below. ?https://lnkd.in/g2Z9vf5y

?? ?? ?? Today is 11/11 – our favorite day at Octane11, when we celebrate our journey during the year gone by and look forward to what’s coming next. In this year’s lookback blog post , we review new feature launches (Marketing Influence, Account Journey, Key Moments) new integrations (Microsoft Dynamics 365, Demandbase, LinkedIn, Integrate), client growth (3x!), new team members (Ari Paparo and more), thought leadership collaborations (with Just Global, Anteriad, The Imaginarium), and the launch of our “11 Minutes with Octane11” mini-podcast featuring B2B leaders sharing real-life growth hacks. For all the details read the post below! With so many more amazing features and partnerships still to come, we’re couldn't be more excited to continue helping make B2B marketers heroes in the year ahead. Happy 11/11! ?? #B2BMarketing #MarTech #Octane11

Are you at you struggling to measure the impact of your ABM strategy? ?? Octane11 is here to help by connecting your entire ABM approach into one screen, so you can make sense of what’s working and what needs tweaking... AND demonstrate the impact of your efforts! ?? ?? Hear from the Director of Digital Marketing at a $250M company: “I had become disillusioned by ABM… but Octane11 brought me back!” Ready to see Octane11 for yourself? Check out a demo!??

?????In our recent Lunch and Learn Series, we gathered some of the brightest B2B marketing minds to talk about Leveraging AI in B2B Marketing – and the insights were invaluable.? From building “One Source of Truth” to navigating limited budgets, the road to AI success can be complex. Check out our latest article for key takeaways from the sessions, including: ?? Top challenges and opportunities for AI in B2B ?? Going beyond Content Creation and Team Efficiency for AI impact ??? A 5-step playbook to ensure your data foundation is AI-ready ?? Special shoutout to innovative tools like Storytell.ai, AdCreative.ai, and Perplexity, which are already helping B2B marketers embrace the AI future. Check out the full article here! ?? #B2BMarketing #AI #MarketingInnovation #Octane11

?? ?? ? Exciting news! Octane11 has officially joined the LinkedIn Marketing Partner Program! As a LinkedIn Marketing Partner, we’re bringing you enhanced capabilities to measure and optimize your LinkedIn campaigns alongside all your other paid, owned, and earned marketing channels – all in one place - and all connected to your Sales CRM. Here’s what this means for B2B Agencies and Enterprise Marketers: ?? Unified multi-channel analytics for complete performance views ?? Account-level insights to see where LinkedIn is driving impact ?? Data-driven recommendations powered by Octane11’s AI ?? All of the above with easy setup in hours, not months! Our clients are already using this integration to drive more impactful ABM and demand generation strategies…and you can too! Ready to maximize your LinkedIn investment? Check out our latest article to see how this partnership takes your B2B marketing insights even further. #B2Bmarketing #LinkedInIntegration The B2B Institute

?? New Episode of “11 Minutes with Octane11” featuring Sanjay Vasdev (LinkedIn, Facebook, Microsoft) on B2B Measurement, LinkedIn’s New Ad Features, and Achieving Sales-Marketing Alignment! In our latest mini-pod, Dan Rosenberg and Stephany Lang (Shelton) dive into B2B’s biggest marketing challenges with Sanjay, who’s spent two decades at the forefront of digital advertising. In just 11 minutes, Sanjay shares insights on:? ?? Prioritizing ‘people’ over cookies with deterministic matching? ?? Creating stronger Sales and Marketing alignment? ?? Blending qualitative & quantitative data to show ROI? ?? Boosting ABM efforts with tools like Bombora, G2, and LinkedIn Predictive Audiences? ?? His certifiable passion for food & wine (and a future in fine dining?) To hear more from Sanjay, check out the full episode via the links below! New episodes drop every few weeks, so subscribe to stay in the loop! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast The B2B Institute Video on YouTube: https://lnkd.in/eZSDPdYa Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

?? Minneapolis B2B Marketing Event! ?? Curious about how your peers are already leveraging AI in their B2B marketing strategies? ?? At our recent events, polls revealed that 54% of B2B marketers see content creation benefitting the most from AI, with 31% citing reporting and measurement as the next most impacted areas. Sales/lead generation and audience segmentation were also highlighted, each by 8% of respondents. What do you think? Is that just a snapshot the impact of current tools or will this change as AI is incorporated into more tools? Join us for an exclusive Lunch & Learn on Wednesday, October 30th at the Hewing Hotel – North Loop. Hear how other B2B leaders are integrating AI into their strategies today and walk away with actionable insights on preparing your data for AI. Seats are limited—don’t miss out! Register below! #B2BMarketing #AI #B2B #Minneapolis #Events #NorthLoop

?? Minneapolis B2B Marketing Leaders, this one's for you! ?? On Wednesday, October 30th, we're hosting an exclusive Lunch & Learn at the beautiful Hewing Hotel – North Loop, and we want YOU there! If you're ready to unlock the power of AI in your B2B marketing strategy, this event is for you. What to expect: ? Insightful takeaways on leveraging AI to supercharge your B2B marketing efforts? ? Actionable guidance for preparing your data and teams for AI-powered success ? Valuable networking with top local marketing leaders ? A delicious lunch in one of Minneapolis' premier venues There are only a few seats left! Secure your spot now! Register here: https://lnkd.in/ek7eWt9P #B2BMarketing #AI #Minneapolis #Events #Networking #MarketingLeadership #NorthLoop

Struggling to connect the pieces between your marketing tools for a clear picture of campaign performance? ?? Octane11 makes it easy for B2B marketers to aggregate their data into one unified view. Say goodbye to manual processes and fragmented reports—get the full view of your marketing efforts with just a few clicks! ?? Hear it directly from the Director of Digital Marketing at a $250M company: "Having multi-channel reporting is a game changer. Before Octane11, I had to send lists to platforms like LinkedIn just to see how our campaigns performed. Now, I can view everything in one place!" Ready to simplify your marketing reporting? Let's talk! ?? #B2BMarketing #Martech #Marketing #Sales #B2BAnalytics