Ocozzio

Could we BE any more excited? Welcome to the A-team Alexis, Abbigayle, Austin and Amaya! We're thrilled to have you join our growing team.

?? If you like self-funding and smart B2B marketing plays… And making brokers take note right away… ?? Then you should meet Zach Swenson at #SIIASpringForum in Tampa! Whether it’s tackling cost containment, AI-driven efficiencies, or just getting your message heard, we’ve got the marketing strategy to make it happen. Book a time using the link in the first comment below. #SelfFunding #B2BMarketing

Digital marketing is always evolving, but one thing stays the same—companies that adapt win. Here are 5 key trends identified by our Digital Marketing Strategist Taylor Stocker that are shaping B2B digital strategy in the self-funded space. 1. Hyper-Personalization Wins: Targeted messaging and tailored content create meaningful interactions and improve campaign performance. 2. Thought Leadership Builds Trust: 64% of buyers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets. 3. Short-Form Video is King: As attention spans shrink, you should use concise, compelling videos to capture and retain audience interest. 4. Employees Matter: Employee advocacy and candid company culture content on platforms like LinkedIn is essential! 5. Zero-Click Content Gets More Reach: Social platforms, especially LinkedIn, favor content that keeps users on the platform, making LinkedIn articles, videos, and candid posts essential for visibility. Staying ahead is a challenge—we’re here to help with your marketing and sales strategies and execution. Connect with Zach Swenson to get started!

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As you navigate cost containment, evolving regulations, AI-driven efficiencies, and more, having the right marketing strategy is more critical than ever to stay ahead of the competition and drive revenue growth. Connect with Zach Swenson, our VP of Business Development, in Tampa at the #SIIASpringForum to learn how we can help your business break through the crowded market to reach brokers, TPAs, employers, and more with impactful strategies and messaging. Book a meeting with Zach using the link in the comment below! #SelfFunding #B2BMarketing

Keeping up with the latest healthcare regulations can feel like venturing into uncharted space. Where do you even begin? Our Content Director, Emily Wright is here to give you her top 5 healthcare policy changes to watch out for. Let’s dive into what could be on the horizon for 2025. 5... Updates on Advanced EOBs—This requirement was put on hold due to the complexities involved in providing an explanation of benefits (EOB) to members prior to receiving services, but we should see an update from the Department of Labor’s Employee Benefits Security Administration in March. Stay tuned! 4... Continuation of Plan Lawsuits—With the rise of more informed consumers due to Transparency in Coverage (TiC), plan members now better understand their rights and the health plan sponsors fiduciary duty to act solely in the interest of participants. I anticipate a continued rise in plan lawsuits over perceived imprudent spending, excessive fees, and opaque payment practices. 3... The Rise of AI Regulations—We have already seen several states including California, Illinois, and Colorado enact their own AI regulations. With the rapid adoption of Artificial Intelligence in healthcare, we should begin to see an evolving legal framework to attempt to maintain the balance of security and innovation. 2... Reemergence of The PBM Reform Act—This was introduced in 2023, and although it received bipartisan support, it did not advance. It’s an initiative we could likely see back on the table in the coming year. 1... Expansion of the No Surprises Act—The No Surprises Act was enacted during Trump’s first term and with recent bipartisan interest in strengthening the NSA’s enforcement, we may see an expansion to include increased clarity, regulation, and transparency. Liftoff! What does this mean for you? Your clients and prospects are looking to stay one step ahead. Make sure you're marketing your intellectual capital on policy and healthcare regulations as a selling point. #HealthcareRegulations #HealthcarePolicy #SelfFunding

?? While the Chiefs and Eagles battle it out on the field, the real strategy play is happening at the #HCAAExecForum. At Ocozzio, we help self-funded leaders craft and execute marketing and sales strategies that deliver results. Connect with Annie Yoder Smith and Zach Swenson in Vegas to talk about how we can help you grow your broker base, differentiate your brand, and help establish and nurture prospects for championship-level engagement and conversion. Schedule your preferred time with Zach using the link in the first comment. #SelfFunded #SelfFunding #B2BMarketing

The Self-Funded conference season is heating up with the HCAA Exec Forum, SIIA Healthcare Price Transparency Forum, SIIA AI Forum, ViVE, and NABIP Capitol Conference just this month. Attending a conference isn’t a strategy —it's not even the starting point. Without a plan to stand out and make meaningful connections, you risk missed opportunities and missed sponsorship deadlines, wasted budgets, and a booth that’s just... there. Want to ensure ROI? Focus on these three phases: ?? Before the event: Strategize. Book meetings ahead of time, update your LinkedIn profile, and craft a pitch that resonates. Creativity is key—what will make attendees remember your company and name? ?? During the event: Your booth shouldn’t just look good—it should draw people in. What’s your conversation starter? How will you move the needle onsite? No booth? The same questions apply. ?? After the event: The conference is over, but there is still work to be done. Timely, personalized follow-ups and thoughtful outreach are where relationships are nurtured. Don’t let leads grow cold because you didn’t have a post-event plan. Stand out. Build buzz. Be memorable. Your next conference is your next big opportunity—don’t let it slip away. Get ahead with our 2025 Self-Funded Calendar—packed with industry events and B2B marketing tips. The download link is in the first comment. Need help? Connect with Zach Swenson today.

You can blame post-1/1 burnout, decision-maker vacations, or budget freezes, but let’s face it–your pipeline shouldn’t rely on *perfect* timing. You need a comprehensive, targeted marketing strategy with the right messaging, channels, and timing to capture and nurture leads that will convert. It's time to meet your prospects where they are. Reach out to Zach Swenson to get started, and download our FREE 2025 Self Funded Calendar at the link in the first comment. #b2bmarketing #selffunded #selffunding

Stay ahead in self-funded healthcare with marketing strategies that tackle today’s challenges like cost containment, care navigation, and member engagement. With 25 years of expertise, we’ll help you drive growth and outpace the competition. Let’s connect at #HCAAExecForum in Las Vegas. Meet with Zach Swenson and Annie Yoder Smith—schedule time using the link in the first comment. #b2bmarketing #selffunded #selffunding