Ocean Media

Google surprised the industry by abandoning its plans to phase out third-party cookies. Now that we have had time to digest the news, we turn our focus to the future: What does this mean for marketers and advertisers? We discuss the implications of the decision, why first-party data collection is still the best idea, and how advertising will evolve. Read the full blog here: https://lnkd.in/gM5gujWk

Is your media strategy scattered across channels? ? Today's advertising landscape is a complex ecosystem. Consumers navigate a multitude of media touchpoints - social media, CTV, mobile apps - making it challenging to connect with them effectively. To stand out, brands need a holistic omnichannel strategy. ? Data is powerful, but expertise unlocks its potential. Advanced analytics and machine learning help measure performance across channels, but skilled media analysts are crucial to interpret complex data, extract actionable insights, and drive continuous optimization for your campaigns. ? Consolidating your media efforts under one agency offers several benefits: ? - Eliminate coordination headaches and ensure seamless execution across channels. - Gain a unified view of performance for informed decision-making. - Reduce redundancies and optimize your media spend. ? Discover how an integrated approach can foster brand loyalty and drive significant business growth. ? Download the free whitepaper here: https://lnkd.in/gnJyNFFw

We were thrilled to host Audio Days at the Ocean Media offices last week, bringing together top podcast and audio networks. Network representatives showcased their newest and upcoming content, highlighted effective advertising strategies, and explored potential partnership opportunities. They also provided valuable insights into the evolving podcasting and audio landscape, addressing questions on audience targeting, measurement, and more. ? A big thank you to the amazing audio networks and partners who took the time to present to us: Westwood One, SiriusXM, iHeartRadio, Audacy, Inc., Claritas, Katz Media Group

Introducing Ocean Media’s newest whitepaper! The advertising landscape is more fragmented than ever. Consumers now navigate a web of media touchpoints—social media, CTV, mobile apps, and beyond. To truly connect, brands must adopt a holistic omnichannel strategy. ?? While advanced data analytics and machine learning help measure performance across channels, it’s human expertise that unlocks the full potential. Skilled analysts interpret complex data, extract actionable insights, and drive continuous optimization. ?? The key: A unified media strategy. By consolidating efforts under one agency, brands can streamline the process, simplify measurement, and eliminate inefficiencies. ?? In our latest whitepaper, you will discover: - How to move beyond fragmented marketing efforts - Why consolidating your media channels under one agency is better for your business - Ways to optimize and progress your media strategy Learn how an integrated approach can foster loyalty and drive business growth. Download the free whitepaper here: https://lnkd.in/gw3HUnbQ

BetMGM aimed to break through the noise and establish dominance in the hyper-competitive Las Vegas market during the week-long buildup to the big game. With so many ads clamoring for attention, how do you ensure your message gets noticed? ? You go where your audience is. ? Ocean Media and BetMGM's teams executed a bold multi-channel OOH approach that included aerial banners, 3D digital boards, car wraps, airport takeovers, and static displays, to captivate visitors from the moment they arrived in Las Vegas. ? Check out the details and results of the successful strategy here: ? https://lnkd.in/ghCFB5pg

In today's data-driven marketing landscape, consumers interact with brands across multiple channels, accurate attribution is paramount for optimizing campaigns and driving business growth. However, relying solely on a single attribution model can lead to a distorted view of marketing performance, hindering strategic decision-making. Discover the strengths and weaknesses of prominent attribution solutions and learn why a multi-approach strategy provides a more comprehensive understanding of your marketing campaigns. Read the full blog here: https://lnkd.in/g_rNqdfb

?Selecting the right video media buying strategy is crucial for optimizing your ad spend and maximizing ROI. However, with a large number of platforms, formats, and targeting options available, how do you make the best choice? ? Here, we’ll explore the differences between direct and programmatic buying strategies, what each approach offers, and why a hybrid approach is best suited to reach your goals. ? Read the full blog here: https://lnkd.in/gTw2kX_Y

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Google surprised the industry by abandoning its plans to phase out third-party cookies. Now that we have had time to digest the news, we turn our focus to the future: ? What does this mean for marketers and advertisers? ? In our latest blog, we discuss: ? ?? Why the Change? ?? First-Party Data Remains King ?? Alternative Solutions and AI ?? How will advertising evolve? ? Check out the full blog post here: https://lnkd.in/gM5gujWk

In today's data-driven marketing landscape, where consumers interact with brands across multiple channels, accurate attribution is paramount for optimizing campaigns and driving business growth. However, relying solely on a single attribution model can lead to a distorted view of marketing performance, hindering strategic decision-making. ? Discover the strengths and weaknesses of prominent attribution solutions and learn why a multi-approach strategy provides a more comprehensive understanding of your marketing campaigns. ? https://lnkd.in/g_rNqdfb