Obsidian Marketing Group

Facts Tell, Stories Sell ??Tip of the Day for Mission-Driven Entrepreneurs ?? Listen carefully, because this is where the magic happens! Your organization is out there, changing the world. But you’re still not seeing the results you desire! Well, if your audience isn’t feeling your vibe, then you’re just posting and shouting into the void. Here’s the secret ?? Storytelling. That’s right – in this day and age of recycled statistics and information, you have to get personal & get real to connect like never before. ?? Why Storytelling Sells: 1. Emotional Connection: People don’t buy ‘what’ you do; they buy ‘why’ you do it. Your story is your power. 2. Engagement Boost: Boring stats and begging doesn’t sell. Stories do. Keep your audience hooked on an empowering story and they’ll keep coming back. 3. Trust is a Must: You have to show your truth, your struggles, and your wins. Authenticity isn’t just a buzzword; it’s everything. Here is how you’re going to make it happen: 1. ‘Why’ Over ‘What’: You are no longer just going to sell your service. We are selling passion, your reason, your ‘why.’ That’s the heart of your brand. 2. Success Tales: We know you have a client who’s killing it because of you? Share that! Success stories are contagious. 3. Real Talk Behind-the-Scenes: Let them see the hustle, the grind, the real you. Use stories and podcasts to get your messaging out! That’s the stuff they can relate to. Integrating storytelling into your marketing isn’t just a strategy; it’s a revolution. You’re not just a business; you’re a movement. ?? Shout out in the comments if you’ve got a story that flipped the script for your business! ?Need to spice up your story game? Slide into our DMs or hit up obsidianmarketinggroup.com. Let’s turn your story into your superpower.

In 2023 Obsidian Marketing Group was fortunate to work with ??+ mission based brands. Here are the 3 biggest discoveries we tracked throughout the year that we believe created a movement within the organizations and totally changed the digital landscape, increasing traffic, leads, and conversions. 1. Leveraging Data: By analyzing customer behavior and market trends, we anticipated the wants/needs of our clients' audiences. Using tools like Google Analytics and SEMrush, we've gathered insights that led to a 30% increase in customer engagement. 2. Storytelling: We used storytelling to forge deep connections with audiences. Our approach involves crafting authentic, value-driven narratives that reflect the mission and ethos of each brand. Using a variety of storytelling frameworks and leveraging platforms like Canva for visual storytelling, we helped 4 non-profit clients increase their social media engagement upwards 40%. 3. Embracing Innovation: Utilizing AI-driven content creation tools like Jasper AI to exploring new social platforms for broader reach, we’ve consistently tracked and positioned our clients as trendsetters in their fields. Coming Soon ??: Learn how we helped a client increase their online engagement and client pipeline by 50% through targeted storytelling and data-driven strategies. In the meantime: ? What's Your Biggest Marketing Challenge for 2024? Share your thoughts, or connect with us for a deeper dive into how we can elevate your brand's impact. ?? obsidianmarketinggroup.com

Let’s Kick 2024 Off With a Bang ??! We are Obsidian Marketing Agency! A group of self-proclaimed marketing nerds that love to help mission based businesses scale! We nurture brands as if they were our own; because they kind of are! Note: You can leave the credit cards ?? at home, because we aren’t here to sell anything! We simply want to provide valuable tips, tricks & trends to our LinkedIn community, alongside our strategic approaches, that have have helped 100’s of brands scale throughout the past 13 years! Sit Back, Grab a Notepad and Follow Us as we reimagine #MarketingSimplified!