Obrecsys转发了
For every $1 spent on business events in the US companies see an average return of over $4. Most of the ROI from these events doesn’t happen at the event. It happens afterward. But here’s the thing, that return isn’t coming from the coffee breaks or the swag bags. It’s happening after the event, when: - Sales teams follow up and turn conversations into contracts. - Attendees share event imagery and experiences, keeping the brand alive in their networks. - Sponsors get post-event exposure through recaps and media coverage. - User-generated content fuels future marketing campaigns. - Communities keep engaging, turning one-time attendees into long-term advocates. And yet, post-event engagement is the most overlooked phase of the event cycle. Brands put months of effort into planning, only to let the momentum die the moment the doors close. I’ve seen this play out over and over. Companies investing so much into their events, only to leave massive value untapped. If events are already outperforming the S&P 500 in ROI, imagine what happens when you actually maximize their full potential.