My top 5 business learnings of 2024:
1. Create standardization. Repeatable processes are the only way to grow holistically.
2. Make hard decisions fast and move forward. No one likes difficult conversations, and delaying them does not help anyone.
3. A team culture of lifting each other should come first. Excellence follows.
4. There's no substitute for high-quality creative work, but it's only as good as the operating system behind it.
5. Have fun. That's the ultimate goal.
2024 was a big year for Objective Brand, and I can't wait for the next one.
Have a valuable lesson or insight to share? We're all about getting better in 2025.