“The future of personal finance is limitless. Meet the tech-enabled human of tomorrow.” Financial planning software is uninspiring. It struggles to deliver meaningful insights or truly engage users. That’s why Objective Brand was excited to partner with my friend Russell earlier this year to create an electrifying brand for?Trayecto, a personal finance operating system designed for the modern human. ?? Can financial planning software be cool? ?? Check out the full brand work here: https://lnkd.in/eY9Y6R8G
Objective Brand
营销服务
Denver，Colorado 900 位关注者
A brand and design consultancy for the pragmatic business.
关于我们
A results-first approach?to building brands that people care about. Design, copy, creative direction, go-to-market strategy, and demand generation for high-growth financial services and fintech businesses.
- 网站
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objectivebrand.com
Objective Brand的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Denver，Colorado
- 类型
- 私人持股
- 创立
- 2022
地点
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主要
获取路线
US，Colorado，Denver
Objective Brand员工
动态
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Exceptional brands are built on substance, grounded in purpose, and brought to life through compelling messaging. Objective Brand specializes in uncovering your purpose and crafting a remarkable brand that excites people. We call our process The Objective Method, a four-step system that guides businesses toward their full potential. Learn more about it at https://lnkd.in/eSFuRnqQ
Imagine a brand so aligned with your company's DNA that every detail feels inevitable. That’s the kind of precision Objective Brand is known for. When we present our work, there are no revisions. Why? Because we invest deeply in research and discovery. Building an effective brand requires an intimate understanding of: ? Your audience ? The context in which your brand operates ? How it will come to life in the real world We interview your top users and clients, examine web and email analytics, host workshops, and more. By the time we present, the work is hyperfocused. Financial advisors are our core demographic, and we spend considerable time helping them articulate and visualize their process. This is an incredibly valuable tool for instilling confidence that there’s a systematic approach in place to serve their clients' needs. For too long, we’ve neglected to communicate our own process at Objective Brand. It’s difficult to focus on your internal marketing and sales when you’re already at capacity. Sound familiar? But as we grow, we’re redefining this. Making our process clear helps us connect with our favorite types of clients. Have you articulated and visualized your process? Learn more about ours via the link in the comments. ??
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Today I was on a call with a new financial advisor friend, and the topic of the fear of business growth not materializing came up—basically, potential failure. Even when business is booming, and demand is high, what if it goes away tomorrow? Giving in too much to a scarcity mindset can put us in stasis as owners and operators. Perhaps what I love most about what we do at Objective Brand is that a *good* brand helps show us the future. It materializes our vision and gives us a standard to live up to. It gives businesses permission to swing for the fences with the confidence of a tangible framework to follow.
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We're hiring and would love to hear from you.
Yes, it's true. We're hiring a brand designer. ? - If you get joy from delivering ridiculous value through your craft, this may be for you. - If you like to get your hands dirty and design for every medium under the sun, you'll like this. - If you appreciate a team that works hard but likes a good giggle, this is the spot. Objective Brand is drowning in demand. We're searching for an eager designer to help us build beautiful brands and help good-hearted companies grow through elegantly constructed marketing. Click the link in the comments for the details. ??
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Our youngest subject yet ?? We're working on a killer brand for my buddy Samuel Deane. Can't wait to show this one off. If you aren't telling your story through video, you're missing a massive opportunity. ? Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. ? Videos generate 1200% more shares than text and image content combined. ? It's 53 times more likely that your website reaches the first page of Google search results if it includes video. The stats keep going. It's a no-brainer investment and a requirement for all new projects we kick off.
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Last year, we held our first team onsite at Objective Brand. There were only 2 of us. At our next gathering, we had 3. Last week, we held our third team event, and we’re now up to 5 members. We spent a couple of days coworking, dining, playing board games, and watching an MLB game. Nothing too fancy, but it was invaluable for team bonding. This past year+ has been a fun journey, transitioning from a freelance consultancy to a full-fledged studio. It isn't the first team I've built, nor the fastest to hire, but it feels different to start from zero and be wholly self-funded. Soon we’re opening a role for our 6th team member and second designer. We’re also vetting our waitlist for a potential additional build this fall. Visit objectivebrand.com/contact if you’re not already on it.
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I just returned from a two week European vacation. This same trip a year ago would’ve meant halting or seriously slowing business at Objective Brand. This year, we started growing. I’m feeling deeply grateful for our amazing team and their ability to step up, and operate at a high level without me. Next week we get the pleasure of working together in person with our friends at Root Financial Partners. We also have the privilege of introducing our 5th team member. ?? Kaelin Cegelski Mallory Close Jen Baek
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It’s not every day you get to work on a rebrand for a 35-year-old company. It’s a tall order, and we were honored the team at Hapanowicz Financial trusted Objective Brand with the task. Thankfully, they’re world-class financial advisors and people, which made our job much easier. See how we created a beautiful brand identity, seamlessly launched a modern website while retaining a decade+ of SEO equity, and helped Hapanowicz architect an elegant funnel. As usual, Mallory Close knocked the design out of the park. Link in comments ??
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Join our tight-knit crew. We're looking for a badass performance marketer to help us make magic.
We're hiring at Objective Brand. If you're a passionate marketer who loves growth hacking and helping companies thrive through carefully crafted funnels, we want to talk. https://lnkd.in/eRzPuG6r
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It's our birthday ??
Boom. Just like that, we turned 2. When I started Objective Brand, I didn’t have much of a goal in mind other than having fun creating things with businesses I liked. We’ve built a lot to celebrate since then. As the company matures, so has our vision: “To empower hundreds of good-hearted financial companies to build better businesses. By doing so, we can impact the lives of tens of thousands or even millions of people. We connect genuine people with professionals who care. Our work has the power to create a ripple effect of change and help make finance more human.” Like most vision statements, it’s lofty and a little cheesy. But it’s honest. I’m proud of our work and the standard we set. We’re selective about who we work with and gravitate to like-minded people who give a damn. Together, we’re accomplishing a lot. As our company enters its next season, here’s a reflection of what I’m thankful for: ? Early clients who put their faith in us and became friends ? The founding OB team and the level of heart they bring to work ? A digital ecosystem that lets you start a business with minimal capital ? Past mentors who showed me what it means to run a good company If you’re a talented creative with a kind heart, we’d love to be on your radar. Meet the team making it happen: https://lnkd.in/g3zuFcpP