Object

I'm excited to share our most recent website launch for Saint Paul College. When redesigning a website, we typically see this as an opportunity to either evolve an existing brand to a digital experience or completely rethink brand ingredients to align with future goals. The new website includes a new brand design language that helps transform Saint Paul College's brand presence and stand out from competitors. View the case study here: https://lnkd.in/dRf_SnvA View the new website here: https://saintpaul.edu We partnered with Arilla Studio to create Saint Paul Sans the primary typeface for the brand. We also licensed Vocal Type's VTC Terra as an expression typeface to add personality. A refreshed color palette extends the brand to be more expressive and consistent. The website showcases an all-new photography we captured with Neal Reiter. As part of the project, we created 20+ illustrations and over 120+ icons. Big thanks to all who were involved on the SPC team and Object team. And congrats Saint Paul College-A Community and Technical College on all the hard work leading up to the launch.

Object has partnered with several Minnesota colleges to assist with their branding efforts over the last few years. We love working within higher education and the great people who help shape students' futures. Here are a few of our case studies with more coming in 2024. Northland Community & Technical College https://lnkd.in/gseQAwDs Minnesota State College Southeast https://lnkd.in/gTz-CqpM Minnesota North College https://lnkd.in/gz7JjvFS Inver Hills Community College https://lnkd.in/gU-SwFWa Huge thanks to all the colleges for their partnership and collaboration. All wonderful teams with great people. It's not always easy to embrace transformational change in any organization and that's the same for higher education. It takes great partners to align on a strategic vision and advocate to see it through. #college #education #branding #logo #marketing

With the playoffs set to begin, it’s a good time to share another case study.?In 2022, Object partnered with the NBA and Engine Digital to reimagine the NBA Teams websites. The goal was to create parity across all of the NBA’s 30 teams. Full case study – https://lnkd.in/gcqSNe_H Teams can enter their brand attributes of logos, colors, fonts, and imagery and the design system adapts to create a branded experience with the flexibility that meets the needs of the individual teams and the utility of the league. We created the ultimate fan experience delivering pre-game, live-game, and post-game coverage, through clean design, simple interaction, and a thoughtful strategy for content delivery. This approach allows the homepage to adapt on game days with live coverage bringing the most relevant fan content to the forefront. Team roster pages exist on a variety of platforms like ESPN. Players are usually shown as a line item in a tabular data format. For the NBA Teams Sites, we wanted to do something more fan-centric. One of the principles for the project was for the NBA Team's sites to be the most branded experience on the web. For the roster page, we showcase the teams' players more heroically with bigger visuals like Marvel superheroes. The roster page comes in three visual formats "Action" with a candid action photo, "Bio" using a straightforward bio photo, and "Zoom" taking other action photos and zooming into them. We also created new sponsorship takeovers to help with team monetization. Driving real-time engagement, we brought the concept of stories into the team site platform, creating instant, short-form content to excite the most active fans. The content and assets can be leveraged from existing content streams created for social platforms. Taking this same content and moving it into an owned channel creates sponsorship opportunities and a viewing experience that fans are familiar with. This was a dream project to work on and with a fantastic team. Thanks to everyone! Go Timberwolves. ;)