OAAA

Last night, Solomon Partners Global Media team and OAAA co-hosted a cocktail reception during Out of Home New York welcoming industry leaders to view "Roadblock Cancer",?a takeover of billboards in Times Square featuring adverts supporting Memorial Sloan Kettering Cancer Center’s Cycle for Survival. This nationwide series of cycling fundraisers supports defeating rare cancers. A special thanks to Big Outdoor, Branded Cities, Clear Channel Outdoor, Dream Outdoor, DPAA, Heritage Outdoor Media, Integration Media, Inc., Lightyear Media, New Tradition, OUTFRONT Media, SILVERCAST Media, Firefly, GPO VALLAS / #SOMO, Captivate and GSTV for making "Roadblock Cancer" a success. Mark Boidman #oohnyc #OOH #DOOH #timessquare #media #digitaladvertising #billboards #digitalsignage

Our CMO, Esther M. Raphael, took the stage at #AdvertisingWeekNYC to explore LinkNYC’s editorial program and the launch of our Creator Network, emphasizing how DOOH can create unique and meaningful connections with the public.

??????? Last chance to register for tomorrow's Benchmarketing webinar. This webinar is open to the public, so make sure to secure your spot now. Join GroupM’s Karin Baatsch-Deboulet, OAAA’s Steve Nicklin, and?Benchmarketing’s senior leaders for a deep dive on our newly released study that shows that small reallocations of media budgets to OOH can lead to substantial gains in return on ad spend and key brand metrics. Register here: https://lnkd.in/eextVZf3

"Our industry is strong when we act together." OAAA's Former SVP of Government Affairs, Kerry Yoakum, who now serves as General Counsel of Link Media Outdoor, sat down with Billboard Insider to discuss the importance of state associations, his time at OAAA, and his unique perspective on the OOH industry.

A recent OAAA and Benchmarketing Analytics Llc study shows that allocating even a small portion of budget from overspent media channels to #OOH advertising can significantly increase ROAS and improve brand metrics for automotive, CPG food, and retail grocery brands. https://lnkd.in/eFN4Apqy ? #ThinkOutside

In our newest content series, Marketer Mindset in partnership with The Drum, we're sitting down with top brand marketers to get their perspective on OOH and the future of advertising. We had an insightful conversation with Tripadvisor’s Global Director, Marketing Solutions, Adam Ochman, about how creativity in OOH is shaping brand experiences and the integral role OOH plays in their media mix. ? “When it comes to OOH, we approach creativity with a multi-channel, 360-degree strategy, integrating it seamlessly into campaigns that are designed to make a significant splash. OOH is one of the most powerful mediums we have for capturing attention in key locations, thanks to its ability to provide bold, eye-catching visuals that stand out in public spaces.” ? Read the full Q&A here ???

Curious about the evolving role of out-of-home in modern media strategies? Every month, OAAA’s marketing team sits down with a brand marketer to discuss creativity in OOH and their perspective on the future of advertising. This month was Tripadvisor's very own?Adam Ochman, Global Director of Marketing Solutions. This interview dives deep into how Wanderlab, Tripadvisor’s Creative Studio, is leveraging OOH to deliver high-impact, visually bold campaigns that captivate audiences. Discover how we balance creativity and data, embrace new formats, and push the boundaries of advertising innovation—creating immersive brand experiences in key public spaces. Check it out here:??bit.ly/4eXwJ30

Jesse Bongiovi, Co-Founder of #HamptonWater Wine Co., participated in an exciting panel at Advertising Week, discussing "How Digitally Native Brands Leverage Out of Home to Scale and Grow." ???? Alongside an esteemed group of industry leaders, Jesse shared how Hampton Water successfully used out-of-home (OOH) advertising to elevate brand awareness and drive consumer engagement across key markets. The panel also featured: ??? Anna Bager, President & CEO, OAAA ??? Ryan Babenzien, Co-Founder & CEO, Jolie Skin Co. ??? Esther M. Raphael, CMO, Intersection Co. ??? Brian Rappaport, Founder & CEO, Quan Media Group Learn More: https://lnkd.in/g46x95rT #HamptonWaterWineCo #HamptonWaterRosé #HamptonWater #IndustryNews #AdWeek #AdvertisingWeek #OOHAdvertising

?? Secure your spot at our upcoming webinar - Media Plan Optimization Through Incremental Increases in OOH Join GroupM’s Karin Baatsch-Deboulet, OAAA’s Steve Nicklin, and?Benchmarketing ’s senior leaders on Wednesday, October 16 at 11 AM as they review their?latest analysis on media plan optimization. This webinar is open to everyone, including non-OAAA members! Learn how moving media plan budget away from over spent channels and reallocating to OOH can boost revenue return?on ad sales and drive improved brand perceptions throughout the marketing funnel. https://lnkd.in/eextVZf3

“If you have video creative and audience targeting data, DOOH is an easy addition to your media plans. DOOH enhances and increases the impact of your digital, mobile, and CTV buys. You can reach consumers in the real world in the places they go. DOOH has the scale, and the measurability to prove itself.” ? This month's #AcrossTheDesk, in partnership with The Drum, features Vengo’s Mary Perrella, MBA, VP of Media & Marketing, where she shares?what excites her about OOH right now, her message for brands that haven’t bought OOH before, and what’s next for the industry https://lnkd.in/e9-3EWKd