OAAA

?? In 2024, OOH advertising revenue surpassed $9 billion for the first time in the medium’s history, marking a 4.5% increase from the previous year. Digital OOH accounted for 34% of total OOH ad spend and grew by 7.5% in 2024, reinforcing its role as a major growth driver. While DOOH continued to fuel industry momentum, OOH also saw gains across key segments, including Billboards, Transit, and Street Furniture. Transit led the category growth with a 10.6% increase. View the 2024 OOH revenue report:

??? Early bird pricing for the 2025 OOH Media Conference ends tonight! This is your opportunity to secure the best rate for the OOH industry's must-attend event. ?? Gain valuable insights from top brands, agencies, and media owners ?? Build relationships that fuel new opportunities ?? Stay ahead with conversations that impact the future of OOH ?? Register now before prices go up! Don't wait—secure your spot today: ooh2025.com/register

?? Call for entries now open for the 2025 OAAA + OOH UNITED Future Leaders Program! Now in its second year, this program champions the next generation of OOH professionals, providing them with opportunities to learn, connect, and grow. Selected participants will receive an all-expenses-paid trip to the 2025 OOH Media Conference, where they’ll take part in the event, gain valuable industry insights, and expand their professional network. Candidates can self-nominate or be nominated by an industry leader. The deadline to submit is: Monday, March 31st at 11:59 PM ET ?? Apply now: https://lnkd.in/g87b7Urc

Kick off your #OOH2025 experience with a powerful afternoon of insights, strategy, and collaboration - designed for independent OOH company leaders! Join us on Monday, May 5, in Boston for the inaugural Independents Summit, presented in partnership with OAAA’s Independent Advisory Group and sponsored by Blip | Adkom. This pre-conference event dives into the unique challenges and growth opportunities facing independent OOH companies with expert-led discussions, interactive roundtables, and high-impact networking focused on programmatic, national sales, and audience measurement. This event is included with your conference registration. Secure your spot today. Early bird rates end February 28th: ooh2025.com/indysummit

Today marks a new chapter in leadership at OAAA. After 39 remarkable years of service, we bid farewell to Marci Werlinich, who has been pivotal in shaping our organization’s journey. We’re excited to welcome Patrick Dolan as our new Chief Operating Officer, who has already begun making significant contributions to our team and has been working closely with Marci to ensure a seamless transition. Thank you, Marci! Your leadership and commitment will continue to inspire us all.

On the OAAA blog, Place Exchange VP of Marketing, Lynda Liu, outlines the drivers behind programmatic OOH's continued growth based on the findings in the Place Exchange H2 2024 Programmatic OOH Trends Report. Read the blog post and download the full report: https://lnkd.in/eTD_HBxm

Place Exchange recently released their semi-annual Programmatic OOH Trends Report, analyzing spending patterns in H2 2024 compared to H1 2024. Lynda Liu, VP of Marketing at Place Exchange highlights some of the key takeaways and drivers behind the growth of programmatic OOH on the OAAA blog. Learn more here and download the report:

As marketers look for ways to break through the noise, brands like LesserEvil Brand Snack Co. are turning to OOH to build awareness, drive sales, and deepen consumer engagement. Street Fight sat down with their VP of Marketing, Caitlin Mack to discuss how the snack brand strategically integrates OOH to amplify reach and engage new audiences. Caitlin will be joining us at the OOH Media Conference, where we'll dive deeper into how brands are using OOH to achieve measurable success. This is just one of many can’t-miss conversations happening at #OOH2025. Join us as we explore the future of the industry, the brands leading the way, and what’s next for OOH. Register today: ooh2025.com

"The future of advertising isn’t just about reaching consumers—it’s about meeting them where they are, providing real value, and making every interaction feel both personalized and meaningful." Will Flaherty SVP, Growth at Ro, perfectly captures why brands are turning to out of home to engage audiences in moments that matter. In our latest 'Marketer Mindset' feature in partnership with The Drum, Will dives into the evolving role of OOH in today’s media mix—how it amplifies storytelling, fuels creativity, and connects brands to culture in real-time. Read the full Q&A here: https://lnkd.in/e6PTbg_5

OAAA's President & CEO, Anna Bager recently sat down with MarTech Cube to discuss the dynamic evolution of out of home advertising. She dives into how digital transformation and data-driven strategies are reshaping the industry, enabling brands to engage diverse and younger audiences more effectively. Read the full interview here: