NYX Professional Makeup

Holiday Szn is HERE and we're excited to be teaming up with The Walt Disney Company and 20th Century Studios?for a special-edition makeup collection inspired by one of the biggest holiday movies of all time:?Home Alone!?? The new collection featured items tailored to iconic scenes in the film. From lips to face, this collection is nothing short of a full glam lineup! This collection is the perfect taste of nostalgia, with movie references woven throughout every element! So, get ready for?these must-have gifts: ??A 24-piece advent calendar inspired by the beloved McCallister house? ??A 12-piece mini lip kit, a cheeky reference to Kevin McCallister’s hilarious burglar booby trap scene? ?Two Butter Gloss Pizza Vaults, a nod to Little Nero’s Pizza from the film? ??An Ultimate “Battle Plan” 16-pan shadow palette to map out your next makeup look? ??A 14-piece pull-to-open surprise gift box, inspired by the infamous “Wet Bandits” characters “The glam bandits are on the loose this holiday season! We’re so excited to once again partner with Disney and 20th Century Studios to bring this iconic movie to life with a NYX twist,” said Denée Pearson, Global Brand President at NYX Professional Makeup. “Home Alone is a classic movie cemented in pop culture and close to all hearts, especially during the holiday season!?This year, we’re thrilled to be part of this holiday tradition, serving our community sultry snatched artistry glam for the holidays!"?

NYX is taking over Napa this week at the annual Glossy Beauty & Wellness Summit!??? ?? ? ? Denée Pearson, NYX Global Brand President took the stage with Glossy’s Lexy Lebsack, to talk all things makeup, going viral, and maintaining authenticity in an overly saturated social landscape! ?? “In order to go viral, stop trying to go viral! The ultimate key to breaking through the noise is taking risks, being fearless in who you are and putting your community-first. Be outrageous and intentional with your content. If Gen Z feels nothing, they will do nothing." - Denée Pearson Check out some highlights from the fireside chat below! ? https://lnkd.in/ga7FSDrA

?Feliz Dia De Muertos!??????? Honoring Tradition and Culture through Bold and Colorful Artistry?? ?? Today is about celebrating the legacy of our loved ones and embracing the beauty of their spirits. At NYX, we keep traditions alive by creating vibrant and unique artistry, rooted in community. This year, we are excited to once again partner with the iconic Lily Martinez to create another unforgettable Catrina makeup look. Known for her intricate artistry, Lily is an incredible makeup artist who creates magic year after year. Join us in honoring this beautiful tradition and let's celebrate with color and creativity! ?

We're very excited to announce our partnership with University of Southern California Women's Basketball superstar, JuJu Watkins!??? ? Making history as the?first-ever NIL deal between a college athlete and a professional makeup brand, this partnership celebrates the power of talent, confidence, and self-expression, both on and off the court.??? ? Our NYX US General Manager Yasmin Dastmalchi shared her excitement about the partnership: "JuJu?represents everything that our brand stands for. She’s an inspiration and someone who is influencing culture, along with many female athletes today. Our partnership with JuJu only reinforces NYX's commitment to women's sports.”???? ? Learn more about this game-changing partnership here: https://lnkd.in/gkwZJJUD

???HISTORY MADE!?Congratulations?NY LIBERTY on your FIRST-EVER WNBA (Women's National Basketball Association) Championship! ???? The entire NYX Professional Makeup fam is SO hyped for you! Your talent, passion, and unstoppable energy on the court have been an inspiration all season long.?? Professional women's basketball soared to historic heights this year, and you've?truly showed the world what it means to #Makethemlook AND make history! ?? Catch NYX PMU's float at the Liberty's Championship Parade this Thursday! ?? #nyxcosmetics

We?are thrilled to announce that NYX Professional Makeup's #BeautyBestie just snagged the BEST AR/VR CAMPAIGN award at the 2024 Digiday Awards! ?? ? Partnering with Snap Inc. #Arcadia allowed us to create Beauty Bestie, a Snap AR powered experience that democratizes makeup expertise by placing NYX Professional Makeup artists skills at your fingertips. ? Beauty Bestie makes creating professional makeup looks easier than ever, encouraging everyone to experiment, play, and express their unique beauty! ? A huge thank you to Digiday Awards for this incredible honor! ?? https://lnkd.in/dZaw-eDW ? #DigidayAwards #NYXCosmetics #BeautyBestie #AR

???Two new bombshells have joined forces with NYX PM!??? ? NYX?Professional Makeup joined a Face To Face call with Love Island USA breakout stars, JaNa Craig and Serena Page!????These babes answered a series of NYX PM community-sourced questions while trying our latest viral products, Face Glue Primer and Face Glue Setting Spray. ? The girls confirmed that Face Glue is even stickier than their summer was, can you imagine? Shop Face Glue Here: The Vegan Face Glue Gripping Primer | NYX Professional Makeup (nyxcosmetics.com) Makeup (nyxcosmetics.com) ?? ? Not only did these besties gush over their love for Face Glue on their Face to Face calls, but they also brought the comedic gold by having their beaus, Kordell Beckham, and Kenny Rodriguez, handle their voiceovers while they did their makeup. JaNa and Serena showed love to their NYX PM faves, and Kenny + Kordell showed us how they like to keep their brows tamed with Brow Glue. When Face Glue meets Love Island, it’s a match made in heaven! ? Watch all the fuego ?? content these Love Island USA stars took over our timelines with featuring NYX PM: ? Serena Page: ???? GRWM w/ BF VO - ?https://lnkd.in/gw4YByrx ? Come Along With Me - https://lnkd.in/gguRiJQs ? JaNa Craig: ???GRWM w/ BF VO - ?https://lnkd.in/gJt957vQ ?? Lip Combo Faves - ?https://lnkd.in/gEKFGX9b Kenny Rodriguez: ?? Brow Glue - https://lnkd.in/gR4Qybqm ? Kordell Beckham: ?? Brow Glue - https://lnkd.in/gvDytuju

The WNBA (Women's National Basketball Association) Playoffs are here, and the energy is on?fire!????? For the second season running, NYX Professional Makeup is proud to be the official makeup sponsor of NY LIBERTY,?supporting?the power and beauty of these incredible athletes.??? Together,?we continue to foster a culture of empowerment and self-expression, both on and off the court.????Especially this year, engaging with NYL fans ft. our new one-of-a-kind?Make Them Look?Machine?–?A dual vending machine/photobooth that celebrates YOU! Good luck to NY Liberty in the playoffs! We're cheering you on all the way!??????#NYXCosmetics

We're entering our villain era this Halloween????????????? Introducing our latest collaboration with Warner Bros. Discovery, "Who Stole Halloween?" SFX looks inspired by six of the most iconic Warner Bros. & DC Comics villains. The SFX artistry-driven campaign stars a diverse cast of reality TV “baddies” from some of the most popular franchises: ?? Jersey Shore's DJ Pauly D as "The Joker" ??Real Housewives of Atlanta's Nene Leakes as "Poison Ivy" ??? Selling Sunset's Christine Quinn as "Catwoman" ?? Love Island US, Cely Vazquez as "Freeze" ??Love Island UK, Whitney Adebayo as "Freddy Kreuger" ?? Love Island Australia, Tasia Hafenstein as "Beetlejuie" ?? SFX makeup by the iconic Mimi Choi ....but "Who Stole Halloween?" ? We are challenging our community to follow along and solve the mystery of “Who Stole Halloween?” for the chance to win a cash prize of $10,000. ?? ? The mystery will unfold with a reality-TV inspired series starring the mischievous cast, following the drama behind-the-scenes of the beauty brand’s Halloween shoot. ?? ?Each episode will include clues pointing to the villain who stole Halloween, prompting our community to vote for the chance to win ?The episodes will be available on NYX Professional Makeup’s social channels beginning October 1st, and audiences can cast their vote at ?? https://lnkd.in/gN5-Ncyy

NYX Professional Makeup and Snap Inc. share a mission to provide our community with tools for unstoppable self-expression. ? With Beauty Bestie, a first-of-its-kind AR-powered makeup experience, we are doing just that: placing our NYX Professional Makeup artist skills at the fingertips of our community, making their beauty routine easier and empowering them to confidently create and experiment with makeup. ? We were thrilled to share a preview of the exciting evolution of #BeautyBestie at the Snap Partner Summit 2024 last week.?Stay tuned for more looks, more personalization and more news to come in 2025. ???? #snappartnersummit2024 #nyxcosmetics #AR