Numerator

?? Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! ?? Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion

??? Shop ‘til you drop ??? The countdown to Cyber Weekend 2024 is on - and consumers are gearing up for the biggest five-day shopping spree of the year. ??? 73% of U.S. consumers plan to shop Cyber Weekend 2024. ?? Over half plan to shop Black Friday (56%) and/or Cyber Monday (52%). ?? 31% plan to shop the Saturday or Sunday after Thanksgiving, and 21% plan to shop on Thanksgiving. ?? 63% of shoppers plan to purchase holiday gifts during Cyber Weekend. Read the article: https://bit.ly/3ZbDIA4 #Numerator #CyberWeekend #CyberFive #BlackFriday #holidayshopping #consumersurvey #consumerinsights

?? Gobble ‘til you wobble! ?? The top planned purchases for Thanksgiving 2024 are: ?? Food (89%) ?? Non-alcoholic beverages (32%) ?? Alcoholic beverages (31%) ?? Decorations (18%) ?? Among those who plan to purchase alcoholic beverages for their celebrations, the top choices are wine (70%), beer (52%), and spirits (44%). The top shopping locations for Thanksgiving purchases are: ?? Grocery stores (73%) ?? Big box stores like Walmart or Costco (49%) ?? Liquor stores (20%) ?? Boomers are more likely to say they will shop at grocery stores (78% vs. 73% of all consumers), while Gen Z is 1.5x more likely to say they will shop online (18% vs. 12%). Read the press release: https://bit.ly/492WPQf #Numerator #consumersurvey #consumerinsights #CPG #Thanksgiving #Thanksgiving2024 #turkeytime

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Adam Roberts, who represents: Think big, aim high. #numerator #lifeatnumerator #guidingprinciples

?? Who lives in a pineapple under the sea? ?? In October, The Wendy's Company launched the “Krabby Patty Kollab,” which features two new menu items celebrating the 25th anniversary of “SpongeBob SquarePants.” Numerator surveyed verified buyers of these items to gain insight into consumer sentiment around the “kollab.” ??? 78% of buyers said that the Krabby Patty Kollab was the main reason why they ordered. ?? 63% of the buyers loved the collaboration with Spongebob, while 34% said it was ok but didn’t really resonate with them. ?? 66% of buyers said Wendy’s should absolutely collaborate with other cartoons to offer more special meals, while 31% said Wendy’s should collaborate but not all the time. #Numerator #consumersurvey #KrabbyPatty #KrabbyPattyKollab #Wendys #Spongebob #SpongebobSquarepants

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: ?? Consumers with spare cash say they’re putting it in savings (38%) and paying down debts (34%). 13% of consumers say they do not have any spare cash. ?? To save money, consumers are shopping for items on sale (42%), using coupons / discount codes (41%), and cooking at home (40%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

?? Thanksgiving is almost here! 87% of consumers plan to celebrate Thanksgiving this year, with most planning their celebrations 1-2 weeks in advance (49%). The most popular celebration plans are: ?? Gathering with family and friends (70%) ?? Cooking or baking at home (55%) ?? Decorating the house (27%) ??? Hosting others at home (26%) ?? Traveling (14%) ?? Gen Z celebrators are more likely to travel for the holiday (17% vs. 14% of all consumers), go out to eat (9% vs 7%), go out for drinks (7% vs. 3%), and attend a public celebration (6% vs. 3%). They are also over twice as likely to say they will order food for takeout or delivery (13% vs. 6%). Read the press release: https://bit.ly/492WPQf #Numerator #consumersurvey #consumerinsights #CPG #Thanksgiving #Thanksgiving2024 #turkeytime

?? Are you ready, kids (and adults, too?!) ?? In October, The Wendy's Company launched the “Krabby Patty Kollab,” which features two new menu items celebrating the 25th anniversary of “SpongeBob SquarePants.” Numerator surveyed verified buyers of these items to gain insight into consumer sentiment around the “kollab.” ?? 41% of buyers plan to purchase the Krabby Patty Kollab meal again, while 38% said they might purchase again. 79% of buyers said they enjoyed the look and taste of the Krabby Patty. However, buyers would have also enjoyed: ?? Sesame Seed Bun (52%) ?? Round Patty (23%) ?? Large Tomato Slice (23%) ?? When asked how they would rate the value of the Krabby Patty Kollab meal, 37% said it was a good value, 33% said it was average, 23% said it was excellent value, 4% said it was poor value, and 3% said it was a very poor value. #Numerator #consumersurvey #KrabbyPatty #KrabbyPattyKollab #Wendys #Spongebob #SpongebobSquarepants

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: ?? The October Consumer Confidence Score was 56.0 (-0.4 vs. September), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. ?? 38% of consumers think it’s very or somewhat easy to find employment in the current job market. Meanwhile, 30% think it’s somewhat or very difficult. ?? 47% of consumers say their household’s financial situation is currently good or very good. ?? 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

?? Consumers in urban areas and the Western U.S. are encountering merchandise lock-ups more frequently than other consumers. ?? 35% of Western consumers say they encounter locked products almost every time they shop and 30% of urban consumers say the same. Over half of shoppers in some major Western metro areas report high levels of product locking: ??? Riverside-San Bernardino-Ontario metro area (54%) ??? Las Vegas-Henderson-Paradise (51%) ??? Los Angeles-Long Beach-Anaheim (45%) Metro areas with the lowest levels of reported product locking are: ??? Cleveland-Elyria (5%) ??? Cincinnati (9%) ??? Pittsburgh (11%) ??? Columbus (13%) ??? Austin-Round Rock (13%) Rural shoppers are more likely to report locks on electronics (62%) and physical media (41%), while urban shoppers are more likely to encounter them on personal hygiene products (41%), makeup (37%), and bath & body products (22%). Read the press release: https://bit.ly/3YrgvbG View the report: https://bit.ly/48yqYH0 #Numerator #consumersurvey #CPG #generalmerchandise #consumerbehavior