In every pet parent's heart, there's a triumphant dream, a vision of victory. But behind this dream, there's a loyal companion with four paws and a tail. Nulo's "Fuel Incredible" mission celebrates this special bond - the silent, steadfast support from a pet in a human's journey through life. Today, we are proud to debut our most inspiring broadcast spot yet, titled "Every Dream They Hold". The campaign features a mix of digital media, social media, print, linear TV, connected TV, and OOH. The cornerstone is our 60-second television spot that will appear on the networks of NBCUniversal and ESPN, showcasing Nulo’s team of athlete ambassadors and their pets, highlighting some of America's most decorated athletes, including Simone Biles, Caeleb Dressel, Gabby Thomas, Regan Smith, Ryan Crouser, Chase Kalisz, Anna Hall, and Jessica Long. In partnership with Nulo’s in-house creative team, and directed by?Kelly Lipscomb?of?Widespread Creative, the spot begins at the break of dawn as each athlete awakens with their pets and prepares for the day. It tells a story of perseverance, illustrating the ups and downs of a rigorous training schedule and the emotional support their pets provide in their quest for excellence. To those who wake up before dawn, who push through one more lap, one more mile, we recognize the unspoken connection that fuels their journey. Their pet, their companion, is there - in the quiet moments of defeat and the exuberant moments of unparalleled achievement. Nulo's mission is about more than just winning. It's about shared journeys, unspoken encouragement, and the strength drawn from a pet's unwavering companionship. It's about those moments when we want to give up, but a nudge, a purr, or a tail wag says,' "Keep going, friend." At Nulo, we believe in nourishing both body and soul. Your pet isn't just a companion; they're a part of your team, your dream. Join us in celebrating a journey towards great things in life, shared with our most faithful of friends. Because behind every incredible story, there's a pet who's inner-athlete dreams of victory too. #FuelIncredible #marketing #advertising #sportsbiz
关于我们
Nulo stands at the forefront of pet nutrition, dedicated to providing foods that fuel a healthy lifestyle for pets and their parents. Recognizing the powerful bond between humans and pets, Nulo's mission is to enhance the lives of dogs and cats through proper nutrition, providing them with the fuel they need to live full, vibrant lives. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.
- 网站
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https://nulo.com/
Nulo Pet Food的外部链接
- 所属行业
- 制造业
- 规模
- 51-200 人
- 总部
- Austin,Texas
- 类型
- 私人持股
- 创立
- 2009
- 领域
- Pet Food、Pet Nutrition、Dog Food、Cat Food、Dog Nutrition和Cat Nutrition
地点
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主要
US,Texas,Austin,78746
Nulo Pet Food员工
动态
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On #VeteransDay, we honor not only those who served but also the four- legged heroes who’ve?stood by their side. Nulo also proudly supports those who currently serve in our armed forces and as first responders, including the Arizona Search Dogs! These canine heroes play an important role in saving lives in challenging environments. We are honored to fuel them for the incredible work they do. ???? #fuelincredible #NuloPartner
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We're #hiring a new Brand Representative in Atlanta Metropolitan Area. Apply today or share this post with your network.
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Thrilled to announce that Nulo’s Fuel Incredible Campaign, and its hero advertising spot, “Every Dream They Hold,” have been honored as Platinum Winners across three categories in the 2024 MarCom Awards! ???? ? This prestigious recognition celebrates the creativity, dedication, and innovative spirit that drives our team to deliver outstanding marketing and communication work every day. We’re beyond proud to be recognized among the best in the industry and grateful for the opportunity to showcase our passion for pet wellness in such a meaningful way. ? A huge thank you to the MarCom Awards for this honor, and to our incredible team who brings their A-game to every project! Here’s to many more wins together!??? MarCom Awards Epitaph Group Inc. Taylor Widespread Agency
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#TeamNulo was excited to turn out in support of our #NuloPartner #simonebiles Gold Over America Tour stop in Austin!??
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We're #hiring a new Brand Ambassador in Clearwater, Florida. Apply today or share this post with your network.
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We're #hiring a new Nulo Pet Food Brand Ambassador in San Francisco Bay Area. Apply today or share this post with your network.
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In honor of?#worldmentalhealthday, we salute all the four-legged companions who support us through all the highs and lows, including: Lilo and Rambo Biles, Roo Smith, Koda Crouser, Goose Long, Rico Thomas, Floyd Kalisz, Emma Hall, and Rems and Jane Dressel. ??
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In July, we announced the next phase of Fuel Incredible, featuring eight decorated Olympic and Paralympic athletes. And the word is out - the campaign was a huge success!??? We're humbled to have received glowing reviews of the campaign from respected outlets like ADWEEK PRWeek USA TODAY Ad Age The Drum and Forbes. Other trusted names in and outside of the pet food industry like Pet Business Magazine Pet Food Processing Pet Product News Magazine shined a light on our inspiring roster of athlete partners. Our talented agency partners Taylor Epitaph Group Inc. ensured the campaign was seen far and wide from the States to the streets of Paris. And our tireless Nulo Pet Food team spread the word in every corner of the globe, a testament to our dedication to Fuel Incredible. Importantly, in each of our extraordinary athletes, you find dedicated and committed pet parents who view their relationships with their pets as an essential part of their lifestyle. Their pets play a tangible role in training regimens, while also serving as a source of inspiration and grounding – important given their high-pressure lives. In sum, we believe that behind every great athlete is a support system, and our pets are an integral part of that – offering emotional support, companionship, and unconditional love. Our pet food recipes are crafted to ensure that while athletes chase their dreams, their pets are also fueled with the premium nutrition they need to be at their best. Check out this Q&A with our Founder & CEO, Michael Landa, to hear more about our campaign inspiration and what's next for Nulo: https://lnkd.in/gbGT-gQ8 #FuelIncredible
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We're #hiring a new Brand Representative in Nashville, Tennessee. Apply today or share this post with your network.